How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Nothing sinks that I got the shot feeling faster than watching Instagram awkwardly crop your masterpiece. You frame the perfect horizontal landscape or a dynamic vertical portrait, but when you upload it, Instagram forces it into a box, chopping off details you considered essential. The good news is you can post your full-size photos without this happening. This guide will walk you through exactly how Instagram's cropping works and give you clear, step-by-step methods to prepare your photos so they show up exactly as you intended, every single time.
Before you get ready to fight the algorithm, it helps to understand why Instagram crops images in the first place. The entire platform is built around a consistent, scrollable user experience. To keep the feed clean and visually predictable, Instagram presets the shapes and sizes of the content allowed. If your photo doesn't fit into one of their accepted shapes, the app automatically makes a crop for you, and its guesses are… not always great.
The "original size" you're looking to post isn't about the file size in megabytes or the massive pixel count from your professional camera. Instead, it’s all about the shape of your photo, also known as its aspect ratio.
If you upload a photo with an aspect ratio that Instagram supports, it won't be cropped. You get to control what your audience sees. If you upload something outside those dimensions, Instagram takes over. So, the secret isn't a secret upload button, it's about preparing your photo to the right dimensions before you post.
To outsmart the crop, you need to know the rules. Instagram officially supports images within a range of aspect ratios from 1.91:1 (landscape) to 4:5 (portrait). Think of these as the pre-approved containers for your content.
Pay special attention to the width: 1080 pixels. For the best quality, always make sure the shortest side of your image is at least 1080 pixels. If you upload something smaller, Instagram will stretch it, causing pixelation. If you upload something significantly larger, Instagram will compress it, which can also reduce quality. Sizing your photos to a 1080px width is the sweet spot for sharpness.
Knowing which ratio to use for what type of content gives you a huge advantage in controlling your brand's look and feel. Here’s a quick breakdown.
For a standard image post on your feed, you have three choices, but one is clearly the winner for engagement: Portrait (4:5). Why? It takes up the most vertical space on a phone screen, holding a user's attention for a fraction longer as they scroll. This is valuable real estate. Square (1:1) is a classic, safe choice, but a 4:5 portrait post is more impactful. Landscape (1.91:1) should be used thoughtfully, as it gives your content the smallest footprint in the feed.
This one is simple: 9:16. Full-screen, vertical content is the native language of Stories and Reels. You can post a horizontal image or video here, but Instagram will awkwardly fit it in the middle with large, distracting pillar-boxes (the empty space above and below). For a professional and immersive experience, always use 9:16 content (1080px by 1920px) for your Stories and Reels.
Carousels are a little tricky. Instagram forces all slides in a carousel post to conform to the aspect ratio of the first image you select. For example, if your first image is a 1:1 square, every subsequent portrait and landscape photo will be automatically cropped to a 1:1 square. To avoid this, it's best to pre-crop all the images in your carousel to the same aspect ratio before creating the post. Square (1:1) or Portrait (4:5) work great.
Okay, let's get into the step-by-step. There are three primary ways to do this, ranging from the quick-and-easy to the professional method that gives you complete creative control.
This is the fastest method and it happens right inside the Instagram app. It’s perfect when you're in a hurry and just want to get your photo up without major crops.
Here’s how it works:
The Downside: This method is fast, but it’s not perfect. If your photo's aspect ratio isn't *exactly* 4:5 or 1.91:1, Instagram will add borders (usually white or black) to make it fit. You don’t get to control the color of these borders or the final composition, which is why a little prep work goes a long way.
This is the method that social media managers and professional creators use because it gives you 100% control over the final result. By cropping your photo to a perfect Instagram-friendly aspect ratio *before* you even open the app, you guarantee there will be no surprise crops or unwanted borders.
Many fantastic free apps can do this, including your phone’s built-in Photos app, Snapseed, or Adobe Lightroom Mobile. Here’s a quick tutorial using Snapseed:
What if your photo is too wide or too tall for even a 4:5 ratio? You have a couple of creative options.
If you don’t want to post a tiny landscape-oriented photo, turn your wide panorama into an immersive carousel swipe. This technique splits your wide image into a series of seamless 1:1 or 4:5 panels that users swipe through.
What if your photo is taller than the 4:5 ratio limit? Instagram will be forced to crop the top or bottom. The solution is to introduce your own borders to make it fit within the 4:5 container. This is called 'padding'.
Here’s how you can do it with Snapseed:
When it comes to posting on Instagram, the power to avoid the dreaded crop is entirely in your hands. The "secret" is proactive preparation. By knowing the platform's supported aspect ratios and taking a moment to crop your images to fit them *before* posting, you can dictate exactly how your audience sees your work, preserving the quality and composition of every single photo.
Perfecting individual posts is a huge step, but building an incredible Instagram feed is about consistency over time. Having to edit and resize photos one by one right before posting can be incredibly disruptive. This is one of the reasons we designed the visual content calendar inside Postbase. We realized that getting a bird's-eye view of your entire content plan across all your platforms is game-changing. By planning what gets posted and when, you can make sure every piece of content - from its dimensions to its caption - aligns with your brand, and our platform makes scheduling it all feel effortless.
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