How to Post Multiple Videos on LinkedIn

Posting multiple videos in a single LinkedIn post isn’t just possible - it’s a powerful way to tell a bigger story and hold your audience’s attention. Instead of creating several separate posts, you can package your video content into one compelling carousel-style update. This guide will walk you through the exact steps for uploading multiple videos and provide actionable strategies to turn your posts into standout content.

Why Posting Multiple Videos is a Game-Changer for Your LinkedIn Strategy

Before we get into the "how," let's quickly cover the "why." Understanding the strategic advantage will shape how you approach your content. This isn't just about uploading more, it's about communicating better.

Tell Deeper, More Complete Stories

One video can only communicate so much. A sequence of videos, however, lets you build a full narrative. Think of it like a mini-documentary for your brand. You can use the first video to hook your audience with a problem, the second to demonstrate the solution, and the third to show off a glowing client testimonial. This layered approach allows for a much richer storytelling experience than a single, standalone video ever could.

Example: A software company could post a carousel with:

• Video 1: A 30-second clip highlighting the frustration of disorganized project management.
• Video 2: A 60-second in-platform demo showing how their tool solves that exact problem.
• Video 3: A 15-second clip of a happy customer explaining how much time they've saved.

Increase Dwell Time and Signal Value to the Algorithm

The LinkedIn algorithm pays close attention to how long users spend interacting with your content. It’s called “dwell time.” When a user stops scrolling and then proceeds to swipe through several slides (in this case, your videos), it sends a strong signal that your content is valuable and engaging. More videos mean more opportunities for swiping and viewing, which can significantly boost your post's visibility in the feed.

Showcase Versatility and Depth

One post with multiple videos is the perfect format to showcase various aspects of your business, product, or expertise. Instead of telling people you're versatile, you can show them. This is an efficient way to demonstrate your company's breadth without overwhelming your followers with individual posts for every single feature or service.

A few ideas include:

• Showcasing different use cases for a single product.
• Highlighting quotes from different team members about company culture.
• Displaying A/B test variations of a marketing campaign and its results.

The Step-by-Step Guide: How to Post Multiple Videos on LinkedIn

Natively posting multiple videos on LinkedIn is straightforward once you know where to click. It uses the carousel or multi-image post format, which also supports video files.

Here’s exactly how to do it:

Step 1: Start a New Post

Navigate to your LinkedIn homepage or company page. Click the “Start a post” box as you normally would.

Step 2: Use the "Add Media" Icon

This is the most important step. At the bottom of the post-creation window, you’ll see several icons. Do not click the video camera icon, as that is for a single video upload. Instead, click the icon that looks like a small picture frame, which is the “Add media” button.

Step 3: Select Your Video Files

Your computer’s file browser will open. Navigate to the folder where your videos are saved. To select multiple files at once:

• On a Windows PC, hold down the Ctrl key while clicking each video file.
• On a Mac, hold down the Command key while clicking each video file.

LinkedIn allows you to upload a combination of up to 20 videos and images in a single carousel post. After selecting them, click "Open."

Step 4: Arrange and Finalize Your Videos

LinkedIn will now upload your files and show you a preview screen. Here, you have a few options:

• Reorder Videos: Simply click and drag the video thumbnails to change their order. Place your most compelling, attention-grabbing video first to act as a hook.
• Add Alt-Text: For accessibility, click the “Alt text” button on each video thumbnail. Describe in a sentence or two what the video shows. This helps users with screen readers understand your content and is a good practice for discoverability.

Once you’re happy with the order and have added alt-text, click “Done” in the bottom-right corner.

Step 5: Write a Cohesive Caption

Now you're back in the post-creation window, but your videos are attached. Your caption is the narrative glue that holds everything together. Don't just copy and paste a generic description. Your caption should guide your audience through the videos.

Consider these approaches:

• Set the stage: Briefly explain the story or lesson viewers will learn by watching the sequence.
• Guide the experience: Use your caption to direct attention, like, "Swipe to see the difference between style A (first video) and style B (second video)."
• Ask a question: Prompt engagement by asking a question related to the videos. For example, "We tested two different onboarding flows - which one do you think performed better? Watch both videos and tell us in the comments!"

Don't forget to include 3-5 relevant hashtags to increase your post’s reach.

Step 6: Tag and Post It

Tag any colleagues or companies mentioned in your videos. Double-check your settings, and when you’re ready, hit the “Post” button. Your multi-video carousel is now live!

Pro Strategies for High-Impact Multi-Video LinkedIn Posts

Knowing how to upload is one thing. Knowing how to do it effectively separates amateurs from pros. Here are some strategies to elevate your multi-video content.

1. Create a "Problem-Solution-Proof" Sequence

This is a classic marketing formula that works incredibly well in a carousel format:

• Video 1 (The Problem): A short, relatable video that clearly defines a pain point your target audience experiences. This is your hook.
• Video 2 (The Solution): A demonstration of how your product, service, or expertise solves that exact pain point. Focus on benefits, not just features.
• Video 3 (The Proof): A quick testimonial from a client or a shot of impressive results. This adds credibility and resolves the storyline.

2. Build a Bite-Sized Training Series

Use the carousel format to create a mini-tutorial. Break down a complex topic into a few easily digestible steps, with each video representing one step. This is perfect for educational content and positions you as a helpful authority in your space.

For a marketing agency, this could look like:

• Video 1: How to conduct keyword research with a free tool.
• Video 2: How to properly write a title tag and meta description.
• Video 3: How to check your content’s search ranking a week later.

3. Mix Videos with Static Images

Your carousel doesn't have to be video-only! Mixing formats can create a more dynamic experience. Static images with text overlays are great for breaking up videos and highlighting key data points, quotes, or clear calls to action.

An effective sequence could be:

1. Video hook introducing a topic.
2. Image displaying a shocking statistic related to the topic.
3. Second video that provides a deeper explanation.
4. Summary image with key takeaways and a call to action.

Quick Technical Checklist & Pitfalls to Avoid

Finally, run through this checklist before you post to make sure your content is optimized for the best possible performance.

Best Practices for Video Formatting

• Aspect Ratio: LinkedIn's feed is increasingly viewed on mobile. Use a square (1:1) or vertical (like 4:5 or 9:16) ratio to take up more screen real estate. Horizontal (16:9) videos will appear smaller in the feed.
• Keep it Short: While LinkedIn allows videos up to 15 minutes, the sweet spot for engagement in a carousel is much shorter. Aim for each video to be under 90 seconds.
• File Format and Size: Stick with MP4, the most universal video format. Keep file sizes manageable to avoid long upload times, LinkedIn accepts videos up to 5GB.
• Add Captions: A large portion of users watch videos with the sound off. Burn captions directly into your video or upload an `.SRT` file after posting for maximum accessibility and engagement.

Common Mistakes to Steer Clear Of

• Incoherent Storytelling: Don't just upload a random collection of videos. Ensure there's a logical flow from one to the next.
• A Weak First Video: The first three seconds of your very first video are mission-critical. If it doesn’t grab immediate attention, no one will swipe to see the rest.
• A Passive Call to Action: Always end your caption by telling your audience what to do next. Do you want them to comment, visit your website, or share their thoughts? Be direct.

Final Thoughts

Posting multiple videos on LinkedIn transforms a simple post into a more immersive experience. The carousel feature makes the technical side simple, but its real value comes from strategic storytelling - sequencing your videos to guide your audience through a problem, a solution, and the proof. It’s an effective way to stop the scroll and deepen your connection with your followers.

Organizing a content strategy with multiple videos, especially across different days and platforms, can get complicated pretty quickly. At Postbase, we built our visual content calendar with this exact challenge in mind. Our platform helps us map out our entire video sequence ahead of time, get a clear bird's-eye view of our campaign, and ensure everything publishes reliably. Since we designed our tool for modern video formats, it helps us keep our marketing cohesive and on track, without messy tracking spreadsheets.