How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Trying to share a video on Twitter only to see that dreaded “Your video file is too long” message is a common frustration for creators and brands. While the platform is famous for its brevity, this limitation can feel stifling when you have a story to tell, a product to demonstrate, or a message to share that just can't be condensed into 140 seconds. Fortunately, that default character limit is no longer the final word on video length. This guide will walk you through several proven methods to post longer videos on Twitter, a tactic that unlocks deeper engagement and more compelling storytelling for your audience.
Before breaking the rules, it’s helpful to know what they are. For a standard, free Twitter account, the video upload limits are quite specific and have been in place for a long time:
Anything that exceeds these specifications will get rejected by the uploader. But don't worry - getting your longer video seen by your followers is entirely possible. Here are your best options.
By far the most straightforward way to post longer videos on Twitter is by subscribing to X Premium (formerly known as Twitter Blue). This paid subscription service unlocks a host of features, with significantly upgraded video capabilities being one of the main draws for creators. The ability to upload longer videos is a game-changer, making Twitter a viable platform for content that was previously impossible to share natively.
When you subscribe, your video upload limits get a massive boost, though the exact length depends on the tier you choose and the platform you're using (browser vs. mobile app).
Once you’re subscribed, the process is pretty much the same as posting a regular video. The platform simply won't stop you when your file exceeds the old 140-second limit.
For most creators and marketers looking for a quick and reliable solution, an X Premium subscription is the most effective path forward.
If you're not ready to subscribe to Premium but want to share content longer than two minutes, you can use Twitter’s live-streaming feature to your advantage. When you end a live broadcast, Twitter gives you the option to share the full recording as a Video-on-Demand (VOD) tweet. This recording isn't bound by the standard 140-second rule, allowing you to create and post long-form content directly from your phone.
This method works best for content that feels natural in a live format, like Q&A sessions, event coverage, or raw, unedited thoughts.
While this method lacks the polish of a pre-edited video, it's a fantastic, free way to engage your audience in real-time and leave them with a long-form piece of content to watch back later.
This is the oldest workaround in the book, and it still holds up. Instead of trying to upload your video to Twitter directly, you can host it on a video-dedicated platform like YouTube or Vimeo and simply share the link in a tweet. While not technically a native Twitter video, this approach has its own unique set of benefits.
When you paste a YouTube or Vimeo link into a tweet, Twitter automatically generates a player card. Users can click this card and watch the video directly within their feed or a pop-up window, without ever needing to leave the Twitter app. It offers a fairly seamless viewing experience for the end user.
The primary downside is that algorithms on social platforms, including Twitter, typically favor native content. A tweet with a direct video upload may get more organic reach than one with an external link because the platform wants to keep users on its own site. So, while it solves the length problem, you might sacrifice some engagement potential. To combat this, create an eye-catching thumbnail and write incredibly persuasive tweet copy to encourage that click.
Getting your video uploaded is just the first step. To make sure it performs well, you should always follow a few fundamental best practices for video on Twitter.
The first three seconds are everything. Social feeds are fast-moving, and you need a strong visual hook to stop the scroll. Start with action, a question, or a bold statement.
The vast majority of Twitter users are on their phones. Shoot and edit your videos in a vertical aspect ratio (like 9:16) so they fill the entire screen and command attention. Avoid tiny, horizontal videos that get lost in the feed.
Up to 85% of social media videos are watched without sound. Use burned-in captions, text overlays, and strong visuals to ensure your message lands even when the user’s device is muted. Many video editing tools can auto-generate captions for you, saving you valuable time.
The thumbnail is the "movie poster" for your video. It needs to be interesting enough to make someone stop and click. Don’t just let Twitter pick a random frame, upload a custom thumbnail that is bright, clear, and hints at the value inside the video.
Your video doesn't exist in a vacuum. The text of your tweet needs to provide context, tell a story, or ask a question to drive engagement. Use strong calls-to-action (CTAs) to tell people what you want them to do next, whether it's to "reply below," "click the link," or "RT if you agree."
Posting videos longer than the traditional 140-second limit has gone from a frustrating hurdle to a strategic choice with multiple available solutions. Whether you opt for a simple X Premium subscription to unlock native long-form uploads, leverage the promotional power of sharing YouTube links, or engage your audience with live broadcasts, you now have the tools to share richer and more detailed video content with your Twitter audience.
Creating and sharing all this great video content is one thing, but managing it consistently without losing your mind is another. This is where we built Postbase to feel like a breath of fresh air. Since our platform was designed with short-form video in mind from day one, uploading Reels, Shorts, and yes, longer Twitter videos, is a seamless process. You can plan your entire video calendar, schedule posts across all your platforms at once, and trust that everything will publish reliably every single time.
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