How to Post an Etsy Listing on Pinterest

Got a fantastic Etsy listing you know people would love, but feel like you're shouting into the void? Pinterest is the bullhorn you've been looking for. Getting your products in front of Pinners - an audience actively searching for inspiration and things to buy - is one of the smartest moves you can make for your shop. This guide will walk you through exactly how to post your Etsy listings on Pinterest, from the simple one-click method to crafting beautiful Pins that drive sales for months to come.

Why Pinterest is a Goldmine for Etsy Sellers

Before we get into the "how," let's quickly touch on the "why." Unlike Instagram or Facebook, where content has a very short lifespan, Pinterest is a visual search engine. Someone can discover a Pin you created a year ago, click it, and land right on your Etsy listing. It’s not just about what’s happening *now*, it’s a long-term traffic driver.

People use Pinterest to plan their future - their weddings, their home redecoration, their wardrobes, and their next craft project. They are in a discovery and buying mindset, making them the perfect audience for your unique, handcrafted products. Driving them from a Pin to your listing is a natural, seamless journey from inspiration to purchase.

Method 1: The Quick Share Straight from Etsy

Etsy knows how valuable Pinterest is, so they’ve built a simple sharing feature right into your listing page. This is the fastest way to get your product onto the platform, and it’s a great starting point if you’re short on time.

Step-by-Step Instructions

1. Go to Your Product Listing: Navigate to the specific Etsy listing you want to share. Make sure you are viewing it as a customer would, not in the shop management dashboard.
2. Find the Share Icons: Look on the right side of the main product photos. You will see a small collection of icons for sharing on various social media platforms, including one with the unmistakable Pinterest "P."
3. Click the Pinterest Icon: A new pop-up window or tab will open. Pinterest will automatically pull the images from your listing. You'll be prompted to choose which photo you want to use as your Pin's image. Typically, it’s best to choose the most compelling, high-quality, vertically-oriented shot.
4. Choose a Board: Next, you'll need to select which of your Pinterest boards you want to save the Pin to. Choose the most relevant board to help Pinners discover your product in the right context. For example, if you sell handmade ceramic mugs, a board titled "Cozy Home & Coffee Mornings" is a much better choice than a generic board called "My Products."
5. Save Your Pin: Once you've selected a board, hit the "Save" button. That's it! Your Etsy listing is now a Pin on Pinterest, complete with a link that leads directly back to your product page.

The Pros: It’s incredibly fast and easy. In just a few clicks, your product is on Pinterest.

The Cons: You have very little control. Pinterest will automatically pull the title and the beginning of your Etsy product description, which probably isn't optimized for Pinterest search. You also can't add custom graphics or text overlays, which often help Pins perform better.

Method 2: Manually Crafting an Optimized Pin (The Strategic Approach)

If you want to treat Pinterest as a serious traffic driver for your Etsy shop, this is the method you should master. Creating a "fresh" Pin directly on Pinterest gives you complete control over the image, title, description, and overall strategy. It takes a few more minutes but can yield massively better results.

A Step-by-Step Guide to Creating the Perfect Pin

Step 1: Design a Stunning Pin Graphic

Your Pin’s visual is the single most important factor in getting someone to stop scrolling. While you can use your standard product photos, custom graphics almost always perform better.

• Go Vertical: The ideal Pinterest image aspect ratio is 2:3 (e.g., 1000px wide by 1500px tall). This takes up more screen real estate on mobile devices and is more likely to be seen.
• Use High-Quality Imagery: Your photos should be bright, crisp, and clear. Showcase your product in the best possible light. Consider A/B testing different types of images: a clean product-on-white shot versus a lifestyle shot showing your product in use.
• Add a Text Overlay: This is a game-changer. Use a free tool like Canva to add a brief, compelling text overlay to your image. This is a great place to highlight a key benefit or feature. For example, “Handcrafted Leather Tote Bag,” “Perfect Wedding Guest Gift,” or “DIY Macrame Kit.” Use clean, legible fonts that match your brand’s aesthetic.
• Include Your Logo or Shop Name: Subtly add your brand name or logo to the bottom of the Pin. This helps build brand recognition over time.

Step 2: Start Creating Your Pin on Pinterest

Log in to your Pinterest business account. In the top-left corner, click the Create dropdown menu and select Create Pin.

Step 3: Upload Your Graphic and Craft Your Copy

This is where you'll bring everything together and tell Pinterest what your Pin is about.

• Upload Your Visual: Drag and drop the vertical graphic or video you just designed into the uploader.
• Write a Keyword-Rich Title: Your title is heavily weighted in Pinterest's search algorithm. Don't be vague. Instead of "Notebook," use "Rustic Hand-Stitched Leather Journal for Writers." Think about what a potential customer would type into the search bar.
• Craft a Helpful Description: You have up to 500 characters, so use them wisely! Write a descriptive paragraph that explains what the product is, who it's for, and why it's special. Weave in 3-5 relevant keywords and a few popular hashtags (#handmadejewelry, #weddingdecor, #giftsforher). Frame it to inspire the Pinner.

Step 4: Add Your Etsy Listing Link

This is the most critical step for driving traffic! Go to your Etsy listing, copy the full URL from your browser's address bar, and paste it into the "Add a destination link" field on Pinterest. Triple-check that this link works and goes to the correct product page.

Step 5: Choose a Relevant Board and Publish

Just like with the "quick share" method, select the most relevant board for your Pin. Organizing your boards by theme or niche (e.g., "Minimalist Home Decor," "Kid's Birthday Party Ideas") is far more effective than just having one board for all of your products. Once selected, you can either "Publish" it immediately or schedule it to post at a later time.

Taking it a Step Further: Advanced Pin Formats

Once you’ve mastered static Pins, you can experiment with formats that are getting even more attention on the platform right now.

• Video Pins: You don't need a high-end production studio. A simple, 5-15 second video showing your product in action can be incredibly effective. Consider a 360-degree view of an item, a quick look at your packaging process, or a time-lapse of you creating your product.
• Idea Pins: These are Pinterest's version of stories - a multi-page format that combines video clips, images, and text. While each slide can't have its own external link, Idea Pins are fantastic for storytelling and growing your followers. You could create an Idea Pin showing "3 Ways to Style Our Scarf" or "A Tour of Your Making Process." People who discover your brand through Idea Pins are then likely to check out your profile, where you have a prominent link to your Etsy shop.

Must-Know Pinterest Best Practices for Etsy Sellers

To really succeed, keep these final tips in mind:

• Set Up Rich Pins: This is non-negotiable. Rich Pins automatically pull real-time information from your Etsy listings, like the current price and product availability. If your item sells out on Etsy, the Pin will reflect that! You can validate your site through Pinterest's Rich Pin Validator.
• Consistency is Everything: Pinning a few times every day is much better than pinning 30 times on one Saturday. This keeps your content fresh in your followers' feeds and signals to Pinterest that you're an active creator.
• Optimize Your Whole Profile: Don't just focus on Pin SEO. Use relevant keywords in your Pinterest profile name, bio, board titles, and board descriptions. Think of every text area as an opportunity to be discovered.
• A/B Test Your Photos: Pin multiple variations of graphics for the same Etsy listing and see which gets the most clicks. Your Pinterest Analytics will tell you exactly what’s resonating with your audience.

Final Thoughts

Driving traffic from Pinterest to Etsy is a tried-and-true strategy for growing your creative business. Whether you start with the simple share button or immediately start crafting custom graphics, the trick is to consistently create helpful, inspiring content that guides a discovery-minded audience directly to your virtual storefront.

Juggling all these platforms can feel like a lot, especially when adding video and trying to be consistent everywhere. It’s the exact challenge we experienced that led us to build Postbase. Our goal was to create a clean, modern social media management tool where you can plan all your content - including your beautiful new Pins and Reels - on one visual calendar. You can see how your Etsy marketing plan fits alongside your other social efforts, get your time back, and focus on what really matters: making amazing things.