How to Post Client Testimonials on LinkedIn

Getting a glowing review from a client feels fantastic, but that praise does its best work when you share it where potential clients can see it. This article breaks down exactly how to post client testimonials on LinkedIn in several different formats, helping you build your reputation and attract new business right where it matters.

Why Share Testimonials on LinkedIn? Your Credibility Engine

Before we get into the "how," let's quickly touch on the "why." Your profile, your connections, and your activity all contribute to how potential clients perceive you. Client testimonials are not just feel-good compliments, they are powerful tools of social proof that accomplish three specific things, helping you grow your brand on LinkedIn:

• They Build Immediate Trust: A claim you make about your own business is marketing. The same claim made by a happy client is proof. Testimonials act as third-party validation, showing prospects that real people with real businesses have trusted you and achieved real results.
• They Showcase Your Value Proposition: A great testimonial goes beyond "they did a good job." It often highlights the specific problem you solved or the measurable outcome you delivered. This paints a vivid picture for prospects facing similar challenges, connecting your service directly to their needs.
• They Differentiate You From Competitors: Many of your competitors will say they offer great service. But when a potential client sees a feed full of authentic praise for your work, it sets you apart instantly. You're not just telling them you're the best choice, you're showing them with evidence.

First Things First: How to Get Great Testimonials

You can't post a testimonial you don't have. Waiting for clients to offer them spontaneously is a slow strategy. The best approach is to build asking for feedback right into your project wrap-up process. Here’s how to make it easy for clients to give you amazing quotes.

1. Time Your Ask Perfectly

The best time to ask for a testimonial is right after a major win or at the conclusion of a successful project. The positive results are fresh in their mind, and their excitement about the outcome will translate into a more enthusiastic and detailed review. Don’t wait weeks or months, a project-end email or call is the perfect moment.

2. Make It Incredibly Easy for Them

Your clients are busy people. The easier you make it, the more likely they are to respond. Instead of a vague "Could you write a testimonial for me?" guide them with specific questions. This removes the mental burden of figuring out what to say. Here are a few questions you can send in an email:

• What was the biggest challenge you were facing before we started working together?
• What was the main reason you chose to work with me over other options?
• What was the single best result you got from our work together? (e.g., saved 10 hours a week, increased leads by 25%, etc.)
• Would you recommend my services? If so, why?

Their answers to these questions can be easily stitched together into a powerhouse testimonial.

5 Powerful Ways to Post Client Testimonials on LinkedIn

Once you have a fantastic quote from a client, it’s time to share it. There isn't just one way to do this. A smart strategy uses a mix of formats to keep your content fresh and engaging LinkedIn posts.

1. The Simple "Text &, Tag" Post

This is the quickest and most straightforward way to share a testimonial, and it's highly effective. It’s a standard LinkedIn post that combines text with strategic tagging to maximize visibility.

How to do it:

1. Write an engaging intro sentence. Start with a line that sets the stage or speaks to a potential client's pain point. For example, "It's one thing to launch a new website, but it's another to see how it impacts a client's bottom line."
2. Post the testimonial quote. Put the client’s words in quotation marks to make them stand out. You can also use a simple emoji like a megaphone 📢 or stars ✨ to draw attention.
3. Thank the client and tag them. This is the most important part. By using the "@" symbol to tag both the person and their company page, you're not only giving them credit but also ensuring the post appears in their network's feeds. (Always ask for permission before tagging!)
4. Add relevant hashtags. Include 3-5 hashtags that relate to your industry, your service, and the client's industry. For example: #WebDesign #MarketingAgency #ClientSuccess #BrandBuilding

Example:

So excited to see my client's new brand land so well with her audience! Loved working on this B2B tech rebrand. ❤️

Here's what Sarah, CEO at InnovateTech, had to say:

"Working with [Your Name] completely transformed our company's image. The new branding is clean, professional, and finally represents the level of service we provide. We've already seen a 15% increase in demo requests since the launch!"

A huge thank you to @Sarah Johnson and the entire team at @InnovateTech Company Page for their trust and collaboration. It was a pleasure!

#Branding #Design #B2B #ClientLove #TechMarketing

2. The Eye-Catching Graphic Quote Post

People scroll fast. A well-designed graphic can stop that scroll and make your testimonial pop. This method involves creating a simple, branded image featuring the client's quote and sharing it as an image post.

How to do it:

1. Create a simple graphic. Using a tool like Canva, create an image with your brand colors and fonts. You don’t need to be a designer, use a clean, simple template.
2. Add the testimonial text. Pull out the most impactful sentence or two from the testimonial. Don't crowd the image with too much text.
3. Add attribution. Include the client's name, title, and company. If you have permission, you can also include their professional headshot to make it even more personal and trustworthy.
4. Craft a caption. Write a post caption similar to the "Text &, Tag" method. Provide context for the project, thank the client, and tag their personal profile and company page.

This works wonderfully for shorter, punchier testimonials that look great on a visual background.

3. The Unbeatable Video Testimonial

If a text testimonial is good, a video testimonial is golden. Seeing and hearing a client express their satisfaction in their own voice creates an unparalleled level of authenticity and connection. People trust what they can see and hear.

How to get a video testimonial:

Ask a happy client if they would be willing to record a short, 30-60 second video on their phone answering one or two key questions, like "What was the best part of working with us?" or "How did our work solve your problem?" Let them know it doesn’t have to be perfect - casual and authentic is better. You can provide the prompts you discussed earlier to guide them.

How to post it:

1. Upload the video directly. Natively uploaded videos perform best on LinkedIn. Don't post a YouTube link.
2. Add subtitles. Most people watch videos on social media with the sound off. Burn captions directly into your video using a tool like Veed.io, CapCut, or Descript. This dramatically increases the number of people who will consume the content.
3. Write a compelling caption. Introduce the client, provide brief context about the project, and thank them. Tag them and their company, and include relevant hashtags. You could even pull out the best quote from the video and put it in the caption text.

4. Leveraging LinkedIn's Native "Recommendations" Feature

This isn't a "post" in the traditional sense, but it is one of the most powerful and permanent ways to display a testimonial. Recommendations appear in a dedicated section on your LinkedIn profile, adding a permanent layer of social proof for anyone who checks you out.

How to do it:

1. Go to your client's profile. Make sure you are a first-degree connection with them.
2. Click the "More" button below their profile header.
3. Select "Request a recommendation." A pop-up will appear.
4. Customize your request. Tell LinkedIn your relationship (e.g., they were a client of yours) and their position at the time. You can (and should) also write a personal note. Use this message to remind them of the project you worked on and gently guide what you’d like them to speak about. You could say, "Hi Jane, I hope you’re well! I was wondering if you’d be open to writing a brief recommendation about our work together on the Q3 marketing campaign launch. I’d be especially grateful if you could mention the results we achieved."

When they write the recommendation, you'll get a notification and an opportunity to accept it before it appears on your profile.

5. The In-Depth Carousel or Case Study Post

For bigger projects with impressive, data-backed results, a simple quote may not do it justice. A carousel post (uploading a multi-page PDF) or a LinkedIn article allows you to tell a more detailed story.

How to do it:

1. Outline the story. Structure it like a mini case study: The Problem (the client's challenge), The Solution (what you did), and The Results (the outcome, backed by data if possible).
2. Sprinkle in the testimonial. Use the client's quotes throughout the carousel or article to support your points and act as the story's emotional core.
3. Design a simple carousel. If using the carousel format, use a tool like Canva to create a series of slides (e.g., a simple 5-7 page PDF). Use visuals, bold callouts for stats, and end with the final glowing testimonial on the last slide.
4. End with a Call-to-Action. At the end of your carousel or article, tell people what to do next. "Facing a similar challenge? Send me a message!" This helps you generate leads on LinkedIn.

Final Thoughts

Sharing client testimonials on LinkedIn is one of the most effective ways to build trust and attract new opportunities directly on the platform where professionals look for solutions. By using a mix of text, graphics, video, and in-depth stories, you turn your client's praise into a continuous source of high-quality leads that warms up prospects before you even speak to them.

Thinking about and planning all this content is one thing, but staying consistent is how you win. That's precisely why we built Postbase. After preparing your testimonial posts, you can use our simple visual calendar to schedule them across LinkedIn and your other platforms at the right times. It helps you get a clear view of your whole content strategy and trust that your posts will go live reliably, every single time, so you can turn social proof into a steady stream of business without the stress.

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