How to Post a Blog on Facebook

Sharing your new blog post on Facebook is one of the smartest ways to get it in front of people who already care about what you have to say. But simply dropping a link and hoping for the best isn't enough to capture attention in a crowded feed. This guide will walk you through a complete strategy for posting your blog on Facebook - from crafting the perfect post to understanding the different formats and scheduling for maximum impact. We'll cover everything you need to know to drive real traffic and spark meaningful conversations.

Why Your Facebook Strategy Matters for Blog Traffic

Before jumping into the "how," it's worth understanding the "why." Facebook isn't just a place to dump your links, it's a powerful discovery engine and community-building tool. When you share a blog post, you're not just aiming for clicks. You're trying to:

• Reach Your Warmest Audience: The people who follow your Facebook Page are already interested in your brand or topic. They're more likely than anyone else to read, engage with, and share your content.
• Drive Targeted Traffic: Unlike passive search traffic, a Facebook share actively puts your content in front of a relevant audience, generating immediate visitors to your site. This initial traffic can also send positive signals to search engines.
• Encourage Discussion: The comment section is your opportunity to turn a monologue (your blog post) into a dialogue. Questions, opinions, and discussions on your Facebook post can provide valuable feedback and build a stronger community.
• Leverage Social Proof: Every like, comment, and share acts as a social endorsement. When someone's friend engages with your post, it shows up in their feed, introducing your blog to a wider network organically.

In short, Facebook transforms your blog from a destination people have to seek out into a piece of content that finds them. Mastering this process is fundamental to growing your blog's readership.

The Step-by-Step Guide to Posting Your Blog on Facebook

Let's get practical. Posting your blog on Facebook is a simple process, but doing it effectively involves a few key steps. Follow this checklist every time you share new content.

Step 1: Get Your Link Ready

The first step is the most straightforward. Go to your published blog post and copy the URL from your web browser's address bar. Make sure it's the final, live URL, not a preview or draft link. Double-check that the link works by pasting it into a new incognito browser window.

Step 2: Go to Your Facebook Page (or Profile/Group)

Navigate to the Facebook Page, Group, or personal Profile where you want to share the content. For most businesses, creators, and brands, this will be your official Facebook Business Page.

Above your feed, you'll see the post composer box that says "What's on your mind?" or "Create post." Click inside it to get started.

Step 3: Paste Your Blog Post Link

Paste the copied URL directly into the post composer. Facebook will automatically process the link and generate a preview. This is a critical moment. The preview typically includes:

• The featured image from your blog post.
• The title (headline) of your blog post.
• The meta description or a short snippet of text from your post.

Once the link preview card appears, you can actually delete the text version of the URL from your post. The clickable preview card will remain. Removing the raw URL creates a cleaner, more professional look.

Pro Tip: What to Do if an Old Image or Wrong Title Shows Up
If Facebook pulls the wrong information for your link preview, it's usually a caching issue. You can fix this with the Meta for Developers Sharing Debugger tool. Paste your blog post URL into the tool and click "Debug." This forces Facebook to re-scrape your page and pull the latest information. Click "Scrape Again" if the first debug doesn't update the preview.

Step 4: Write Compelling Caption Text

The link preview itself isn't enough. Your caption is where you sell the click. A great caption hooks your audience, provides context, and encourages action. Here are a few proven formulas:

• The Question Hook: Ask a question that your blog post answers. Example: "Struggling to get your new blog noticed? Here are 5 common mistakes you might be making (and how to fix them)."
• The Benefit-Driven Hook: State a clear benefit the reader will get from your article. Example: "Learn how to turn a single blog post into a week's worth of content. This strategy saved me 10 hours last month."
• The Controversial or Surprising Hook: State a surprising fact or challenge a common belief. Example: "You've been told 'content is king' is the only rule. But what if it's not? Here's why engagement matters more than volume."
• The Storytelling Hook: Start with a short personal story or anecdote related to the blog post. Example: "I spent my first year blogging to an audience of zero. I was about to give up until I tried this one thing, and it changed everything."

Your caption should be scannable and get straight to the point. Add value before they click the link.

Step 5: Add Hashtags

Hashtags help Facebook categorize your content and can increase its visibility beyond your immediate followers. A good practice is to use 2-4 highly relevant hashtags.

• Use a mix of broad and niche tags. For example, for an article about growing herbs, you could use #GardeningTips (broad) and #UrbanHerbGardening (niche).
• Place them at the end of your caption to keep the text clean.

Step 6: Tag Relevant Pages (Optional, but Powerful)

If your blog post mentions another brand, creator, business, or public figure, tag their Facebook Page. You can do this by typing the "@" symbol followed by their name. When you tag them, your post may appear to their audience, significantly expanding its reach.

Only do this when the tag is genuine and relevant. Spam-tagging irrelevant pages is bad practice and will hurt you in the long run.

Step 7: Hit "Post" or Schedule It

You can either publish the post immediately by clicking the "Post" button, or you can use the scheduling option. Most professional creators schedule their posts to go live at peak times when their audience is most active. You can find these times in your Facebook Page Insights (`Insights` > `Audience`).

Beyond the Link Post: Different Formats to Share Your Blog

A simple link post is the standard, but it's not your only option. To keep your feed fresh and appealing, mix in different content formats to promote the same blog post. People respond to novelty, and using a variety of formats counteracts "content fatigue."

1. The Image Post

Visual content almost always gets higher engagement on Facebook. Instead of a link post, create a strong visual about your blog post.

• How to do it: Create a compelling graphic using a tool like Canva. It could be an infographic summarizing a key point, a beautifully designed image with a quote from your post, or a visual representation of a key statistic. In your caption, describe what the image represents, provide some value, and then add the blog post link as the very last line of your text.
• Why it works: Facebook's algorithm often prioritizes native images over external links. This format can earn more initial reach and engagement, driving discovery of your post.

2. The Video Post

Video is the undisputed king of engagement on social media. Create a short, punchy video to promote your blog content.

• How to do it: Record a short 30-60 second video of yourself summarizing the most interesting takeaway from your blog post. Add captions, as a majority of users watch videos on silent. Include the call-to-action "Link in comments" or "Link in bio" (if sharing on your personal 'page').
• Why it works: Native video, especially short-form video like Reels, gets a massive boost from the algorithm. It feels more personal and dynamic than a static link preview.

3. The Text-Only Post / Story Post

Sometimes, a simple text post can cut through the noise, especially if it tells a compelling story or asks a thought-provoking question.

• How to do it: Write a few paragraphs that feel like a "mini" version of your blog post. Share an anecdote, a lesson learned, or a bold opinion. Conclude by saying something like, "I wrote a full blog post expanding on these ideas. You can read it here:" followed by the link.
• Why it works: The algorithm sometimes favors simple text posts, and this format feels more personal and authentic, as if you're sharing a thought directly with your audience.

4. The Carousel Post

A carousel lets you share multiple images or videos in a single swipeable post.

• How to do it: Turn the key points of your blog post into a series of digestible slides. For example, if your blog is titled "7 Ways to Be More Productive," create one slide for each of the 7 ways. Use your last slide as a call-to-action to read the full article, and put the link in the caption.
• Why it works: Carousels are interactive and encourage users to spend more time on your post - a key metric for Facebook's algorithm.

A diversified content strategy where you promote one blog post multiple times using different formats will outperform a single "share it and forget it" link drop every time.

How to Keep Your Blog Post Alive on Facebook

Posting once is not the end of your promotion. The average organic reach on Facebook is low, so not everyone will see your post the first time round. Here are a few ways to keep driving traffic long after the initial share:

• Re-share a Week Later: Share the blog post again a week or a month later with a new caption and a different angle.
• Share in Relevant Groups: Find active, niche Facebook Groups where your blog post would be genuinely helpful. Read the group rules first, many have strict policies about self-promotion. When you do share, frame it as a solution to a problem, not just a link drop.
• Pin the Post to Your Page: If a blog post is particularly important - like a pillar piece of content or something related to a current launch - pin it to the top of your Facebook Page so every new visitor sees it first.

Final Thoughts

Posting your blog on Facebook is an art and a science. It's about combining a clean link, a great hook, and the right format to stop the scroll and earn that click. By moving beyond just link-dropping and embracing a multi-format promotional strategy, you'll not only drive more traffic but also build a more engaged community that looks forward to your next article.

Creating and scheduling all these different post types across multiple platforms can quickly become overwhelming. At Postbase, we built our tool specifically to solve this problem for the modern content creator. Our visual calendar makes it easy to plan your campaign, see where you're posting a link vs. a video, and drag-and-drop content to reschedule. Because we're built for short-form video first, you can schedule your promotional Reels right alongside your link posts without any fuss. It's the simple, reliable workflow we always wished we had for keeping our content promotion strategy on track.