How to Post an Amazon Link on an Instagram Story

Adding a direct Amazon link to your Instagram Story is one of the most effective ways to turn product recommendations into actual sales or affiliate commissions. It removes friction, sending followers straight from your Story to the product page with a single tap. This guide will walk you through the exact steps for creating your affiliate link and adding it to your content, plus some pro tips to help you get more clicks.

First Things First: Getting Your Amazon Affiliate Link

Before you can share a link, you need the right link. Simply copying the URL from your browser's address bar won’t work if you want to earn a commission. You need to generate a unique affiliate link through your Amazon Associates account. This special link contains your personal tracking ID, which tells Amazon that you sent the customer to them.

Failing to use your affiliate link is like doing all the work of recommending a product without getting any of the credit. Don't let that happen! Here’s how to grab the correct link every time.

How to Use Amazon SiteStripe to Create Your Link

The easiest method by far is using Amazon’s SiteStripe tool. It’s a handy toolbar that appears at the top of every Amazon page once you're logged into your Associates account.

Follow these simple steps:

• Step 1: Sign In. First, make sure you're logged into your Amazon Associates Central account. Keep that tab open.
• Step 2: Find Your Product. In a new tab, navigate to the Amazon product page for the item you want to promote.
• Step 3: Look for SiteStripe. At the very top of the page, you'll see a grey bar with the Amazon Associates logo. This is your SiteStripe tool.
• Step 4: Get the Link. Within the SiteStripe bar, click the button that says “Get Link: Text.”

A popup box will appear with a shortened link (it will look something like amzn.to/xxxxxx). This is your unique, trackable affiliate link. Amazon automatically shortens the link for you, which is fantastic because it’s clean, tidy, and perfect for pasting into an Instagram Story sticker.

Simply copy this shortened link. Now you're ready to add it to your Story.

Step-by-Step Guide: Adding the Link to Your Instagram Story

A few years ago, the ability to add links to Stories was limited to accounts with over 10,000 followers. Thankfully, Instagram has made this feature available to everyone by introducing the "Link Sticker.” This sticker functions just like the old "Swipe Up" feature but is more visible and interactive.

Here is the breakdown of how to put your Amazon link sticker on your Story.

Phase 1: Creating Your Story Content

Good content is the foundation. A picture of the product from the Amazon listing page is decent, but creating your own original content is much more effective. Show the product in use! If you’re recommending a book, show a video of you reading it. If it’s a kitchen gadget, film a quick Reel of it in action. Authenticity drives clicks.

1. Open Instagram and create a new Story. You can do this by swiping right from your home feed or tapping the "+" icon at the top and selecting "Story."
2. Upload or Capture Your Content. Choose a photo or video from your camera roll, or film something right there in the app. Make sure it clearly and attractively features the product you’re linking to.

Phase 2: Adding and Customizing the Link Sticker

Once your photo or video is loaded into the Story editor, it's time to add the interactive element that will get people to Amazon.

1. Open the Sticker Tray. Tap the sticker icon at the top of the editing screen - it looks like a square smiley face.
2. Find the Link Sticker. Scroll through the options and find the one labeled "LINK." A search bar at the top should help you locate it quickly if you can't see it right away.
3. Add Your URL. A new screen will pop up asking for a URL. This is where you paste the shortened amzn.to link you copied from the Amazon SiteStripe earlier.
4. Customize the Sticker Text. This step is where so many people miss a huge opportunity! Instead of leaving the sticker text as the raw URL, tap on "Customize sticker text" and give it a clear and compelling call-to-action (CTA). Your CTA tells people exactly what you want them to do.

Good examples of sticker text include:

• Shop the book here
• Grab yours on Amazon
• My daily moisturizer
• Link to my coffee maker
• Check price on Amazon

Phase 3: Final Touches and Publishing

Now that your link is in place, it’s time to finalize the Story and send it live.

1. Position the Sticker. Drag the link sticker to a prominent spot on your Story where it’s easily visible and tappable. Avoid placing it too close to the edges of the screen, where it might get cut off on different devices or blocked by other UI elements.
2. Add Other Engaging Elements. Don't just rely on the link. Use GIFs, text, polls, or question boxes to make your Story more interactive. A simple GIF of an arrow pointing to your link sticker can seriously boost clicks. You can even add text on the screen that says "Tap to Shop!"
3. Publish Your Story. Once you're happy with how it looks, tap "Your Story" in the bottom left corner to post it for your followers.

Best Practices for Driving More Clicks

Just posting a link isn’t enough. To truly succeed as an affiliate, you need to create Stories that convince your audience to take action. Think of each Story as a mini-ad where trust and authenticity are your most valuable currencies.

1. Always Disclose Your Affiliate Relationship

This is not just good practice - it's a requirement. The FTC in the United States and similar regulatory bodies worldwide require you to be transparent about paid endorsements. Amazon’s own operating agreement demands it. You need to make it clear that you may earn a commission from the links you share.

This doesn't have to be complicated. A simple text overlay on your Story with one of these hashtags is usually sufficient:

• #ad
• #Sponsored
• #AmazonAssociate
• #CommissionEarned

Transparency builds trust. Most followers understand and appreciate that you're running a business and won’t be put off by the disclosure. Hiding it, however, can damage your credibility.

2. Tease the "Why," Not Just the "What"

Don’t just post a photo of a product with a link. Use your Story to build context and desire. Talk about why you love the item. Share a short video explaining how it solves a problem or makes your life easier. For example, instead of just showing a picture of a new planner, post a series of Stories:

• Story 1: A video showing how disorganized your desk was before. (The Problem)
• Story 2: A short clip of you using the planner and talking about its best features. (The Solution)
• Story 3: A clear photo of the planner with a direct call-to-action and the link sticker prominently displayed. (The Call-to-Action)

3. Create an "Amazon Faves" Story Highlight

Instagram Stories disappear after 24 hours, but your hard work doesn't have to. Group all your product recommendations into a dedicated Story Highlight on your profile.

You can name it something like “Amazon Finds,” “Shop My Faves,” or “Gear Links.” This creates a permanent, curated catalog on your profile that new followers can discover anytime. When you post a new product Story, be sure to add it to this highlight so it doesn't get lost after a day.

4. Review Your Instagram Story Analytics

Data tells you what's working. After your Story has been live for a while, view its analytics. You can see how many people tapped on your link sticker. Pay attention to trends:

• Do videos get more link clicks than photos?
• Does a specific call-to-action on your sticker text work best?
• What time of day do you get the most engagement?

Use these insights to refine your strategy over time and create content that your audience loves to engage with.

Final Thoughts

Posting an Amazon link to an Instagram Story is a straightforward process when you use the powerful link sticker. By creating your trackable affiliate link with SiteStripe and presenting it with authentic, compelling content, you can effectively monetize your recommendations and connect your audience with products you genuinely love.

Once you get comfortable sharing links, keeping your content schedule organized becomes the next challenge. At Postbase, we help creators move past messy spreadsheets and streamline their entire strategy with a visual content calendar designed for today's social media. We make it simple to plan and schedule visually-driven content like Stories and Reels, so you can focus on building your brand without feeling overwhelmed by the daily grind of posting.