Facebook Tips & Strategies

How to Post a Song on Facebook

By Spencer Lanoue
October 31, 2025

Posting a song on Facebook should be simple, but with copyright rules and different content formats, it can feel surprisingly confusing. Whether you're an artist trying to share your latest track or you just want to post the perfect song on your Story, this guide covers everything you need to know. We'll walk through the easiest methods step-by-step and show you how to share music in a way that actually gets seen and heard.

First, A Quick Note on Copyright Rules

Before you post, it's good to understand how Facebook handles music rights. For years, posting copyrighted music was a quick way to get your video muted or your post taken down. Thankfully, things have changed. Meta (Facebook's parent company) now has licensing agreements with major music labels, allowing users to include popular, licensed songs in their personal videos, Reels, and Stories without fear.

This is fantastic, but there are two main rules to remember:

  • Keep it personal, not commercial. The main purpose of these agreements is for personal expression, not for business use. If your post looks like an ad, it might get flagged. For artists, this means sharing your original music (which you own) is totally fine, but using a famous song as the soundtrack for a direct sales pitch might cause issues.
  • There must be a video component. You can't just upload an audio file and have the music play standalone. The music needs to accompany a video, a picture slideshow, or a static image. For this reason, Facebook Stories and Reels are the best native formats for sharing music.

Method 1: The Easiest Way - Sharing from a Streaming Service

If you just want to share a song you're loving, the simplest method is to post it directly from a music streaming app like Spotify, Apple Music, or Tidal. This creates a link preview in your post that people can click to listen on their preferred service. It's clean, fast, and completely compliant with copyright rules.

Sharing from Spotify

Sharing your favorite track from Spotify only takes a few seconds:

  1. Open the Spotify app and find the song, album, or playlist you want to share.
  2. Tap the three dots (...) next to the song title or at the top of the playlist/album.
  3. Select "Share" from the menu that appears.
  4. Tap on the "Facebook" icon. This will open your Facebook app and automatically create a new post with a link to the song. Spotify also offers sharing to a "Facebook News Feed".
  5. (Optional but recommended) Add your own caption! This is what turns a simple link into engaging content. Ask a question, mention the artist, or share a memory associated with the song.
  6. Post it to your feed.

The resulting post will show the song's cover art, title, and artist, with a direct link for others to open it in Spotify. It's a fantastic way to recommend music to your friends.

Sharing from Apple Music

The process for Apple Music is very similar:

  1. Open the Apple Music app and navigate to the song or playlist you want to share.
  2. Tap the three dots (...) icon.
  3. Choose "Share Song" or "Share Playlist".
  4. You'll see a list of apps. Tap the Facebook icon.
  5. Add your personal touch with a compelling caption before you finalize the post.
  6. Hit "Post" to share it with your audience.

Method 2: Using Facebook’s Built-In Music Features

For more creative and immersive music sharing, Facebook’s own tools are your best bet. These methods are designed to be mobile-first and are perfect for creating the kind of short-form content that performs well today.

Adding Music to Facebook Stories and Reels

Facebook Stories and Reels are arguably the best way to share music on the platform. The music library is vast, the process is intuitive, and the content format is highly engaging. Here's how to do it:

  1. Open your Facebook app and tap "Create Story" or start creating a Reel.
  2. Choose a photo or video from your camera roll, or capture something new.
  3. On the right-hand editing menu, tap the "Sound" or music note icon. Sometimes it's labeled "Audio".
  4. This will open Facebook's Sound Collection. You can browse popular tracks, search for a specific song, or explore different genres and moods.
  5. Once you've found your song, tap on it to select it.
  6. Now, you can edit the selection. A timeline scrubber will appear at the bottom of the screen. Drag it left or right to select the exact 15- to 60-second clip you want to use. You can also tap the album art icon to change how the song lyrics or song info appears on screen. Many popular songs have animated lyrics that display in time with the music.
  7. When you're happy with the clip, tap "Done." Finish adding any other text, stickers, or effects to your Story or Reel.
  8. Share it!

Using music in this way makes your content feel more dynamic and professional, grabbing your audience's attention much more effectively than a static post.

Method 3: Posting Your Own Original Music (The Smart Way)

If you're an artist, producer, or in a band, your goal is to share your own work. Because Facebook prioritizes video, simply posting a SoundCloud link isn't the most effective strategy. You'll get better reach and engagement by wrapping your song in a video format.

Remember: You cannot directly upload an .mp3 or .wav file as a Facebook post. It must be a video file (.mp4 or .mov).

Option 1: Create a Simple Video

You don't need a high-budget music video to succeed. What you need is something visual to accompany your audio. The Facebook algorithm heavily favors native video uploads, meaning content that keeps users on the platform instead of sending them elsewhere.

Here are a few easy and effective video ideas for your song:

  • Static Image with Audio: The simplest option. Use a tool like Canva or any basic video editor to place your album art or a band photo on the screen and lay your full song over it. Export it as a video file. This satisfies Facebook's video requirement and gets your music heard.
  • Audio Visualizer: An audio visualizer is a classic choice. These animations react to your music's beat and frequencies, creating a hypnotic visual that keeps people watching. Many online services and simple software can generate these for you.
  • Lyric Video: A highly engaging option. People love following along with the lyrics, which can increase watch time and help your message connect more deeply with the listener.
  • Behind-the-Scenes or Live Footage: Use a short clip of you performing the song in the studio, at a rehearsal, or live at a gig. This adds a personal, authentic layer that helps you build a connection with your fanbase.

Once you have your video file, just go to "What's on your mind?", click "Photo/Video," upload your file, and write a caption telling the world about your new song.

Option 2: The Direct Link (When It Makes Sense)

While native video is usually best for the algorithm, sometimes your primary goal is to drive streams or sell merchandise. In these cases, sharing a direct link from platforms like YouTube, SoundCloud, or Bandcamp is the right move.

  • YouTube: If you've uploaded a music video or lyric video to YouTube, sharing that link on Facebook is a great idea. Facebook generates a nice large-format preview for YouTube links, making them visually appealing in the feed.
  • SoundCloud/Bandcamp: These are amazing platforms for independent artists. When you share a link, a player will appear in your Facebook post. The downside is that playback may not always be as seamless as a native Facebook video, and these link posts often get slightly lower organic reach.

A good strategy: Post a native teaser video (maybe 30-60 seconds of your best part of the song) on Facebook, and then put the link to the *full song* on Spotify, YouTube, or Bandcamp in the first comment. This gives you the best of both worlds - the algorithmic boost of native video plus a clear call-to-action for dedicated fans.

Pro Tips for Making Your Music Posts More Engaging

Getting your post live is only half the battle. Here's how to make sure people actually stop scrolling and listen.

  • Write an Amazing Caption: Never just drop a link. Your caption is your chance to connect. Tell the story behind the song. What inspired it? What does it mean to you? Ask your followers a question, like, "What part of this anthem hits you the hardest?" or "Where would you listen to this track on repeat?".
  • Use Stunning Visuals: Whether it's high-quality album art, a striking band photo, or a beautifully shot video clip, strong visuals are non-negotiable. Humans are visual creatures - give them a reason to pay attention before they even press play.
  • Tag Relentlessly (and Smartly): Are you sharing a cover song? Tag the original artist. Did you work with a producer, a mixing engineer, or another artist? Tag them! Was the album art done by a graphic designer? Tag them! This expands your reach to their audiences and gives credit where it's due.
  • Pin Your Best Post: If you have an artist page or business profile, use the "Pin to Top of Page" feature for your most important music post. This keeps your latest single or music video visible to anyone who visits your profile.

Final Thoughts

Sharing music on Facebook is a powerful way to connect with an audience, whether it's sharing a song you love or promoting your own original work. By using a mix of streaming links, native video uploads, and engaging formats like Stories and Reels, you can not only post a song but do so in distinct ways that resonate with your audience. It's ultimately about understanding your goal and choosing the right tool for the job.

Planning this mix of content across multiple platforms and scheduling it to post reliably can feel overwhelming. That's why we built Postbase - to solve this exact problem, especially for creators and marketers who rely on Reels and short-form video. Our platform allows you to see your entire content plan on a single visual calendar, schedule video posts with ease, and customize captions for each platform from one simple composer. It's designed to give you back your time and energy, simplifying social media management so you can focus on creating great content.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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