Influencers Tips & Strategies

How to Post a Review in Sims 4 as an Influencer

By Spencer Lanoue
October 31, 2025

Turning your Sim into a digital superstar involves more than just snapping a few selfies, it's about mastering the lucrative art of the product review. From gadgets to beauty goodies, a well-crafted review can skyrocket your Sim's fame, grow their follower count, and fill their bank account with steady royalties. This guide breaks down exactly how to create, edit, and post reviews as a Sim influencer, offering practical steps and strategic advice to dominate the Sim-ternet.

Understanding the Influencer Path in The Sims 4

Before you can review anything, it's helpful to know where this gameplay fits. While style and social media careers exist in other packs, the true influencer experience comes to life with The Sims 4: Get Famous expansion pack. This pack introduces the essential tools - like video stations and streaming drones - that allow your Sim to produce content, gain fame, and build a powerful online brand. While you can write blog posts on any computer, the video review is the cornerstone of a modern influencer's success, and that's what we'll focus on.

Product reviews aren't just a fun activity, they are a direct path to in-game income and celebrity status. Each video uploaded to SimTube generates daily royalties based on its quality and viewership. Consistently posting high-quality reviews is one of the fastest and most engaging ways to climb the celebrity ladder and establish your Sim as a trusted authority in their niche.

Your Sim's Content Creation Toolkit

You wouldn't start a real YouTube channel without a camera, and your Sim will need some specific gear to get started. Posting a basic review or blog post can be done from any computer, but to truly compete, you need professional equipment.

  • The More Views Video Station: This is the non-negotiable, all-in-one desk for any aspiring Sim video creator. For §1,200, it includes a computer, camera, and lighting built right in. Click on this object to do everything from recording and editing to responding to comments.
  • A Computer: Even with the video station, a separate computer can be useful for leveling up the Media Production skill by studying trends or for writing simple text-based reviews and blog posts to supplement your video content.
  • Good Lighting: Placing extra lights around your video station can significantly improve the quality of your Sim's recordings. Box lights, like the "Bigsoft Boxstudio Light," are perfect for creating a well-lit filming space that screams professionalism.
  • A Compelling 'Set': While not required, decorating the room you film in makes a difference. Create a backdrop that reflects your Sim's brand - a cool gaming setup, a chic beauty room, or a minimalist tech review space. This attention to detail will help your Sim's content feel more authentic and appealing.

How to Post a Video Review: A Step-by-Step Guide

Once you've got the gear, it's time to create some killer content. The process is straightforward, moving from recording to uploading in a few logical steps. Think of it as managing a real content production workflow.

Step 1: Check Your Sim's Mood and Choose a Topic

Before hitting record, get your Sim into an optimal mood. An Inspired or Confident Sim will perform better on camera, leading to a higher-quality initial recording. Have them take a thoughtful shower to get Inspired or "Psych Self Up" in a mirror to feel more confident.

Next, click on the More Views Video Station and select "Record Product Review." The game will prompt you to choose a niche for your review:

  • Beauty
  • Gadgets / Tech
  • Toys
  • Fashion

Strategic Advice: Don't just pick randomly. Think about your Sim's emerging brand. If they have a high Logic skill, lean into tech reviews. If they work in the Style Influencer career, fashion and beauty reviews are a perfect fit. Consistency builds a loyal audience that knows what to expect from you.

Step 2: Lights, Camera, Record!

After selecting your topic, your Sim will sit down and record the video. The animation is pretty fun - they'll unbox a product, gesture enthusiastically, and talk to the camera. The quality of this initial raw footage is based on their mood and Media Production skill. Don't worry if the first few videos aren't perfect, skill-building takes time.

Once recording is finished, a portable drive containing the video footage will appear in your Sim's personal inventory. Now, it's time for post-production.

Step 3: Edit Your Masterpiece

This is where your Sim's creativity (and your management skills) make all the difference. To start editing, click on the video station again and select "Open Video Editor." A simple timeline interface will appear. Drag the video footage from your Sim's inventory into the timeline.

Here, you can:

  • Add Transitions &, Effects: Depending on your Sim's Media Production skill level, you'll have a variety of options to spice up the video. Even a simple Glimmer transition can make the final cut more engaging.
  • Combine Clips: If you've recorded multiple short clips (like a vlog), you can add them to the timeline and splice them together to create a longer, more dynamic video.
  • Remove Footage: If your Sim was in a bad mood and a segment didn't turn out well, you have the option in the timeline to remove it completely.

Higher Media Production skill unlocks better editing options that result in a higher-quality final product. Spending a few hours editing can turn a "Good" quality video into a viral "Excellent" one.

Step 4: Upload, Title, and Publish

Once your edits are complete, click "Upload Video" directly from the editing timeline. A new window will pop up where you can give your creation a name and a description. Don't overlook this, a boring name can sink a great review!

Think like a real marketer and use attention-grabbing titles. Instead of "Gadget Review," try:

  • "This New Plumbob Phone is UNBREAKABLE?? (I Dropped It!)"
  • "FINALLY Trying the Glimmerbrooks viral eyeshadow palette... IS IT WORTH IT??"
  • "HONEST Review of the ServoBot 5000: My House Has Never Been Cleaner"

After naming it, hit the upload button. The video will be published to SimTube, and you'll receive a notification. Your Sim will start gaining followers, fame, and a daily royalty payment based on the video's performance.

Maximizing Your Review's Performance and Building a Brand

Simply uploading a video is just the beginning. To grow a loyal following and maximize income, your Sim needs to treat their influencer gig like a business.

Level Up Your Media Production Skill

The Media Production skill is the engine of your Sim's influencer career. A low skill level means poor quality footage, basic edits, and lower royalties. A high skill level turns your Sim into a content-creating machine.

To level it up, have your Sim:

  • Read Skill Books: The classic, reliable way to build any skill.
  • Research Trends: Use a computer to "Study Social Media Trends" to gain skill points and learn what's popular.
  • Practice: Editing and combining clips on the video station provides hands-on experience and builds the skill quickly.

Promote Your Content Across Platforms

Don't just upload your review and hope for the best. After your video is live, use your Sim's phone to promote it. The "Update Social Media Status" interaction offers an option to 'Post Link to Latest Video Clip,' which directs followers to your new content. Also consider interacting under the phone's "Entertainment" tab and starting a 'Simstagram Story' to hype up your latest review. Cross-promoting is how real content creators drive views, and it works the same way for your Sims.

Engage With Your Community

Like on real-life social media, engagement matters. After your review has been up for a little while, click on the Video Station and choose "Respond to Comments." Your Sim will sit down and type for a bit, boosting the performance and longevity of their video. A positive comment interaction also provides a "Happy" moodlet. This small action shows the virtual audience that your Sim cares, and it pays dividends in fame and follower growth. Being an active, engaged presence is what separates casual creators from true influencers.

Final Thoughts

Posting reviews as an influencer in The Sims 4 is a dynamic and rewarding process that beautifully mirrors real-world content creation. It's a strategic blend of skill-building, creativity, and community management - choose the right gear, craft engaging video content, promote it effectively, and watch your Sim transform into a household name.

Watching my Sims juggle their content calendar, track video performance, and engage with comments reminds me how much goes into successful social media management. In the real world, this is precisely why having the right tools is so essential. That's why we created Postbase - to give creators a clean, visual calendar to plan their content, schedule posts across all platforms at once without glitches, and manage all their comments in one place. It brings the clarity and organization your Sim enjoys in their video station to the complex world of real-life social media.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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