How to Post a Reel on a Facebook Business Page

Posting Reels to your Facebook Business Page is one of the most effective strategies for boosting your organic reach today. This guide gives you the complete blueprint for publishing engaging Reels, covering everything from the step-by-step posting process on mobile and desktop to best practices that will help your videos get seen.

Why Facebook Reels are a Game-Changer for Business Pages

Before we get into the "how," let's quickly cover the "why." If you're on the fence about adding Reels to your content strategy, here's what you're missing out on:

• Unmatched Organic Reach: Meta is heavily prioritizing short-form video to compete with TikTok. This means your Reels have a significantly higher chance of being shown to people who don't already follow your page compared to regular image or link posts.
• Authentic Connection: Reels are perfect for showcasing the human side of your brand. Behind-the-scenes glimpses, employee spotlights, and educational content help build trust and create a more personal relationship with your audience.
• Creative Storytelling: You can demonstrate products, share customer testimonials, answer frequently asked questions, and tell your brand's story in a dynamic and visually appealing format that captures attention far better than a static post.
• Audience Growth: Because Reels are served to users based on their interests, you can tap into entirely new audiences that might never have discovered your Business Page otherwise. A viral Reel can translate into hundreds or even thousands of new followers.

How to Post a Reel on Your Facebook Business Page: 3 Core Methods

There are three primary ways to get your Reel onto your Facebook Business Page. We’ll walk through each one, so you can pick the workflow that best fits your needs, whether you're editing on the fly or scheduling content like a pro.

Method 1: Posting a Reel Directly from the Facebook Mobile App

This is the most common and immediate way to post a Reel, especially if you're recording and editing content directly on your phone.

Step-by-Step Instructions:

1. Switch to Your Business Page Profile: Open the Facebook app and tap on your profile picture in the bottom-right corner (or top-right on Android). If you're in your personal profile, tap the "down arrow" or switch icon and select your Business Page.
2. Find the "Create Reel" Button: Once you're managing your Business Page within the app, you can create a Reel in a few ways. The easiest is to tap the "+" icon at the top of your feed and select "Reel." Alternatively, you can scroll down your Page's feed to the "What's on your mind?" composer and find the "Reel" option.
3. Choose or Record Your Video: You'll be taken to the Reels creation screen.
   • To use a pre-recorded video, tap the gallery icon in the bottom-left corner to select one or more clips from your phone's camera roll.
   • To record a new video, press and hold the large record button at the center of the screen. You can record multiple short clips by tapping the button to start and stop.
4. Edit Your Reel: This is where you bring your video to life. Along the right side of the screen, you’ll see the editing toolbar.
   • Audio: Tap the music note icon to add a song from Facebook’s library or use your own original audio. Important note for businesses: You may be restricted to royalty-free music from the Meta Sound Collection to avoid copyright issues.
   • Length: Adjust the default length of your clip if needed (15, 30, 60, or 90 seconds).
   • Effects &, Filters: Tap the "Effects" icon (sparkles) to browse through augmented reality filters and visual styles.
   • Text: Add text overlays to explain your video or provide context. You can change fonts, colors, and timing for when the text appears and disappears.
   • Stickers: Add GIFs, polls, or other interactive elements.
   After you've arranged your clips and added your creative elements, tap "Next."
5. Write Your Caption and Publish: Now you’re on the final screen.
   • Describe your Reel: Write a compelling caption. This is a great place to ask a question to encourage comments or add a strong call-to-action.
   • Add Hashtags: Include a mix of relevant hashtags to improve discoverability. Aim for 3-5 well-chosen tags.
   • Tag People or Products: Use this option if your Reel features other collaborators or products from your Facebook Shop.
   • Choose Your Audience: Make sure this is set to "Public" for maximum reach.
   • Share to Instagram (optional): If your accounts are linked, you can choose to share your Reel to Instagram simultaneously.
   • Publish: Tap "Share Now," and your Reel will go live on your page!

Method 2: Uploading and Scheduling Reels from Meta Business Suite

For marketers and business owners who plan their content in advance, Meta Business Suite is the go-to tool. It allows you to upload and, most importantly, schedule your Reels from a desktop computer.

Step-by-Step Instructions:

1. Navigate to Meta Business Suite: Go to business.facebook.com and select the correct account.
2. Go to the Content Tab: In the left-hand navigation menu, click on "Content."
3. Click "Create Reel": Look for the bright blue "Create" button in the top right. A dropdown will appear, select "Create Reel."
4. Upload Your Video: You'll be prompted to upload a video file from your computer. Your video should be in a 9:16 vertical aspect ratio for the best results (e.g., 1080x1920 pixels).
5. Add Your Caption and Hashtags: Write your Reel’s description in the text box. You can also generate hashtag suggestions directly within Business Suite.
6. Edit and Customize (Optional): Business Suite offers basic editing tools. You can trim your video's length and, under the "Audio" tab, browse Meta's collection of licensed music. The desktop editor is less feature-rich than the mobile app, so it's best to upload a video that is already edited.
7. Set Your Publishing Options: This is the key strength of a desktop workflow. You have three choices:
   • Publish Now: Post the Reel to your page immediately.
   • Schedule: Select a future date and time for the Reel to go live. Business Suite will even suggest "Active Times" when your audience is most likely to be online.
   • Save as Draft: Save your work and come back to it later.
8. Schedule or Publish: Once you've made your selection, click the "Schedule" or "Publish" button, and you're all set.

Method 3: Sharing an Instagram Reel to Your Facebook Page

If Instagram is your primary platform for creating Reels, you can save time by automatically sharing them to your Facebook Business Page. The first step is to ensure your accounts are connected.

How to Connect Your Accounts:

1. In the Instagram app, go to your profile and tap the three lines in the top-right corner, then go to Settings and privacy.
2. Tap on Accounts Center.
3. Tap on Sharing across profiles and select your Instagram account.
4. Under "Automatically Share," ensure that sharing for "Your Instagram Reels" is toggled on and connected to your Facebook Business Page.

With this enabled, any new Reel you post on Instagram will automatically be shared to your connected Facebook Page. You can also share an existing Instagram Reel by navigating to the Reel on your grid, tapping the three dots, and selecting the "Share to Facebook" option.

Best Practices for Creating High-Performing Facebook Reels

Knowing how to post is only half the battle. Creating Reels that people actually want to watch is what drives success. Here are some tips to keep in mind.

1. Grab Attention in the First 3 Seconds

The hook is everything. Start your Reel with a surprising visual, a bold text overlay asking a question, or a promise of value. You have to give viewers a compelling reason to stop scrolling.

2. Use Trending Audio and Sounds

Tapping into trending sounds can help your Reel get picked up by the algorithm. You can find what's popular by scrolling through the Reels feed and looking for an upward-pointing arrow next to an audio track's name. As a business, always favor music from Meta's commercial library to stay compliant.

3. Add On-Screen Text and Captions

A huge percentage of users watch videos with the sound off. Use clear, on-screen text to guide the viewer and communicate your key message. This also makes your content more accessible. The auto-captions feature in the Reels editor is a great way to do this with minimal effort.

4. Embrace Authenticity, Not Perfection

Reels are a casual format. Viewers respond more to authentic, behind-the-scenes, and educational content than to overly polished, corporate-style ads. Show your process, introduce your team, or teach your audience something useful related to your industry.

5. Write a Clear Call-to-Action (CTA)

What do you want people to do after watching your Reel? Tell them! Your CTA can be in your caption, in the on-screen text, or said aloud in your video. Simple CTAs like "Follow us for more tips," "Shop the link in our bio," or "What do you think? Let us know in the DMs" can significantly boost engagement.

Final Thoughts

Getting your content onto your Facebook Business Page via Reels is a powerful way to engage with your audience, grow your following, and bring a human touch to your brand. By choosing the right workflow and focusing on creating helpful, authentic content, you can leverage one of the most powerful organic marketing tools available today.

As you expand your short-form video strategy across more platforms, keeping everything organized can start to feel like a full-time job. We designed Postbase specifically for the modern content creator, with a strong focus on Reels, TikToks, and Shorts. You can visually plan your entire video calendar, schedule posts across all your accounts from one place, and trust that everything will publish reliably without the glitches and clunky workflows common in older tools.