How to Post a Recommendation on Facebook

Leaving a recommendation for a business on Facebook is one of the most direct ways to share a great experience and support a brand you love. This guide walks you through every step, from posting your first recommendation to managing your feedback and writing reviews that get noticed. We'll cover how to post on both desktop and mobile, and a few tips for both consumers and business owners.

What Are Facebook Recommendations, Anyway?

You might remember the old "Reviews" system on Facebook, which used a 5-star rating. A few years ago, Facebook replaced that with a simpler system called "Recommendations." Instead of picking a star rating, you now give a simple Yes or No when asked if you recommend a business.

While the initial choice is simple, the power lies in what comes next. After selecting "Yes," you're prompted to elaborate with text, photos, and specific tags that describe your experience. This new system is designed to be more authentic and helpful. Potential customers get more than just a vague rating, they get context, stories, and visual proof of what makes a business special. For business owners, it’s a goldmine of genuine customer feedback and user-generated content.

Why Recommendations Matter More Than Ever

In a world of sponsored ads and polished marketing, a genuine recommendation from a real person cuts through the noise. This is what marketers call social proof, and it’s incredibly powerful. When someone sees that their friend recommends a local cafe, they're far more likely to trust that opinion than a paid ad from the cafe itself.

When you leave a recommendation:

• It helps other consumers make informed decisions. Your specific feedback can be the deciding factor for someone unsure of where to spend their money.
• It provides valuable feedback to the business. Positive reinforcement shows a business what they're doing right, encouraging them to keep it up.
• It boosts the business's visibility. Recommendations are a positive signal to Facebook's algorithm, which can help a Page appear more often in local search results and people's feeds.

How to Post a Recommendation on Facebook: A Step-by-Step Guide

Posting a recommendation is straightforward, but the location of the button can vary slightly depending on your device and how the business has set up its Page. Here’s a breakdown for both desktop and mobile.

On a Desktop Computer:

1. Navigate to the Business Page: Open your web browser, go to Facebook, and search for the business Page you want to recommend.
2. Find the "Reviews" Tab: Look for a menu of options below the Page's name and cover photo (it usually includes options like "Home," "About," "Photos"). Click on the Reviews tab. Occasionally, this might be labeled "Recommendations."
3. Click "Yes": Above the existing recommendations, you'll see a question: "Do you recommend [Business Name]?" Click the gray Yes button.
4. Write Your Recommendation: A pop-up window will appear. This is where you bring your experience to life! In the text box, share your thoughts. Be specific and share details about what you enjoyed.
5. Add Tags for Context: Facebook will often suggest tags based on the business type (e.g., "friendly staff," "cozy atmosphere," "good for kids"). Click on any that apply to your experience. These tags act as filters, helping others find relevant opinions quickly.
6. Upload Photos or Videos: A picture is worth a thousand words. Click the camera or photo icon to upload images or a short video from your computer. Show off that delicious meal, the custom product you bought, or the amazing service you received.
7. Confirm and Post: Your recommendation is public by default, which is what gives it its power. Once you’re happy with your text and photos, click the blue Post button. That's it! Your feedback is now live on the business's Page.

On the Facebook Mobile App (iOS or Android):

1. Open the Business Page: Fire up the Facebook app and search for the business. Tap on their Page to open it.
2. Locate the Reviews Section: On the mobile app, you may need to swipe left on the menu bar (under the Page's name) to find the Reviews or "Recommendations" tab. Tap on it.
3. Tap "Yes": Just like on desktop, you’ll see the question "Do you recommend [Business Name]?" Tap the Yes button to start your recommendation.
4. Craft Your Message: A new screen will open for you to type your message. Share the details of your positive experience. Aim for authenticity and helpfulness.
5. Add Relevant Tags: Tap on the suggested tags that fit what you want to share. This helps categorize your feedback and make it more searchable.
6. Share Your Photos: Tap the photo icon to add pictures or videos from your phone’s camera roll. Visual content makes your recommendation stand out and feel more credible.
7. Share it: When you're ready, tap the Share or Post button, usually in the top-right corner. Your recommendation will now be visible to the public.

What Makes a Great Recommendation? Tips for Writing Helpful Praise

Simply clicking "Yes" is helpful, but a well-written recommendation goes a long way. If you want your feedback to be genuinely useful for both the business and other potential customers, keep these tips in mind.

1. Go Beyond "It Was Good"

Get specific. Instead of writing, "The restaurant had great service," try something like, "Our server, Jess, was fantastic. She gave us great suggestions, was super attentive, and made our anniversary dinner feel special." Specific details are more memorable and build a stronger case for the business.

2. Tell a Small Story

Humans connect through stories. Frame your experience as a short story. For example: "I was in a bind when my laptop charger died right before a big deadline. I called this shop, and the owner talked me through finding the right model and even stayed open a few minutes late so I could grab it. They completely saved my day!"

3. Use Visuals

Your photos don't need to be professional quality. A clean shot of your meal, a quick video of the store's cool interior, or a picture of the finished project - all these visuals add a layer of authenticity that text alone can't match.

4. Keep It Authentic

Write like you speak. An honest, friendly tone is much more relatable than overly formal or generic praise. Your enthusiasm will shine through, making your recommendation more believable and impactful.

Managing Your Past Recommendations

Changed your mind or noticed a typo? Facebook makes it easy to find and manage your past recommendations.

How to Find, Edit, or Delete a Recommendation

The easiest way to find all the recommendations you've left is through your Activity Log.

• Go to your own Facebook profile.
• Click the three-dot menu (...) and select Activity Log.
• In the left-hand menu, look for a section called "Your activity across Facebook" or similar.
• Find and click on a sub-category related to "Reviews" or "Recommendations."
• Here you will see a list of every recommendation you've ever posted.
• To change one, find the recommendation, click the three-dot menu next to it, and select Edit or Delete (which might be "Move to Trash").

For Business Owners: Making the Most of Your Recommendations

If you're a brand or social media manager, encouraging and managing recommendations is a core part of building your community. It's free marketing that comes directly from your happiest customers.

1. Make Sure Recommendations Are Turned On

Your Page needs to have the "Reviews" tab enabled. To check this:

• Go to your Facebook Page and click Settings.
• Select Templates and Tabs.
• Make sure the Reviews tab is toggled ON. If it’s not there, you may need to add it from the bottom of the page.

2. Actively Engage with Every Recommendation

When someone takes the time to leave you a positive recommendation, always respond. A simple "Thank you so much!" is good, but a great response is specific. Reference something from their review: "We're so glad you enjoyed the lavender latte! It's one of our favorites too." This shows you're paying attention and appreciate the effort.

3. Turn Recommendations into Marketing Content

Don’t let glowing recommendations just sit on your Reviews tab! Take a screenshot of a great review and share it directly to your feed or as a Story. It's a fantastic way to highlight customer satisfaction. Always thank the original poster (you can even tag them!) for their kind words.

Final Thoughts

Posting a recommendation on Facebook is a straightforward process that does a world of good. It helps fellow consumers discover wonderful businesses and provides brands with the honest, powerful social proof they need to grow. By following these steps and tips, you can add your voice to the conversation and support the places you love.

For brands and social media managers, nurturing and responding to every recommendation is a key part of community management. But as your presence grows across different platforms, keeping track of every comment and message can become draining. At Postbase, we designed our platform with a unified inbox that brings all your social conversations - from Facebook post comments to Instagram DMs and more - into one clean, manageable view. You can see what your community is saying and respond thoughtfully without constantly switching between apps, helping you turn happy customers into passionate brand advocates. Check out how Postbase can help you stay connected.