How to Post a Press Release on Facebook

You’ve written the perfect press release to announce your big news, but simply posting it on your website isn’t enough. To get real traction, you need to share it where your audience actually spends their time - and for billions of people, that’s Facebook. This guide will show you exactly how to transform your formal press release into an engaging Facebook post that captures attention, drives traffic, and gets people talking.

Stop Treating Facebook Like a Digital Corkboard

First, let’s get one thing straight: you should never, ever just copy and paste the entire text of your press release directly onto your Facebook Page. A wall of text formatted with things like "FOR IMMEDIATE RELEASE" and datelines is an instant scroll-past for users conditioned to see photos of friends, short videos, and memes. It looks out of place, feels promotional, and screams, “I don’t understand how social media works.”

People on Facebook are in a discovery mindset, not a "read a long corporate announcement" mindset. When you post a dense block of text, Facebook’s algorithm notices the low engagement (few likes, comments, or shares) and rightfully assumes it's not interesting content. As a result, it drastically reduces your post’s reach, hiding it from the very audience you want to impress. To succeed, you have to repackage your news to fit the platform. Think of it less as posting a document and more as starting a conversation.

The Smarter Method: Adapt, Don't Just Announce

Instead of a direct copy-paste, you need to turn your press release into a NATIVE Facebook post - content that looks and feels like it belongs there. This involves pulling out the most compelling parts of your announcement and presenting them in a way that’s visual, digestible, and encourages interaction. Here’s a step-by-step process to get it right every time.

1. Craft a Killer Opening Line

Your original press release headline was written for journalists. Your Facebook opening line is written for everyone else. Forget the formal tone and grab attention immediately. Pull the most exciting and newsworthy tidbit from your release and put it front and center.

• Instead of: "InnovateCorp Announces the Launch of Groundbreaking Synergy Platform for Q4 2024"
• Try: "Big news! We just launched a tool that completely changes how teams collaborate. Here’s what it can do…"

The goal is to stop the scroll. Make it sound like a human is sharing exciting news, not a robot issuing a statement. Ask a question, make a bold claim, or state the direct benefit to the customer.

2. Turn Your Key Points into a Short Summary

No one on Facebook wants to read ten paragraphs. After your hook, provide a short, scannable summary of the announcement. Pull the most important "who, what, when, where, and why" from your press release and present them in a few short sentences or a bulleted list. Emojis can help break up the text and add a little personality.

Example Summary:

“We are so excited to officially introduce the new Synergy Platform! 🎉 After months of development, it's finally here to help your team:

• consolidate all project discussions in one place
• integrate with the tools you already use
• automate repetitive weekly reports

It's designed to save you time and keep everyone on the same page.”

This format is quick to read and immediately communicates the value of your announcement without overwhelming the reader with corporate jargon or unnecessary details.

3. Create Eye-Catching Visuals

A post with a compelling visual gets significantly more engagement than a text-only post. This is non-negotiable. Your press release is just a source document, the visual asset is what will actually capture attention in the feed. You have several options here, from simple to more involved:

• High-Quality Photos: Do you have fantastic lifestyle shots of your new product in action? A great photo of your team celebrating the launch? Use real, authentic photography whenever possible over bland stock images.
• Branded Graphics: Use a tool like Canva to create a simple, clean graphic featuring your company logo and the headline of the announcement. You can even pull a powerful quote from your CEO or a key statistic from the release and make that the focus of the graphic.
• Short Video: Video is king on Facebook. Record a quick, 30-second video of your founder or a team member personally announcing the news. This is incredibly authentic and engaging. A short, animated explainer video or even a simple screen recording showing off a new software feature can also work wonders.
• Carousel Post: If your announcement has several key features or points, a carousel post is a great way to highlight each one with its own image and short text. This turns a single announcement into a mini-story.

Whichever format you choose, make sure the visuals are bright, clear, and designed to look great on a mobile screen.

4. Add a Clear Call to Action (CTA) and Link

Your Facebook post is the teaser, the full press release on your website is the main event. You need to connect the two. End your post with a clear, direct call to action that tells people exactly what you want them to do next. Most of the time, this will be driving them to your website to learn more.

Good CTA Examples:

• "Read the full announcement on our blog:"
• "Get all the details and sign up for a demo here:"
• "Curious to learn more? Check out the official press release:"

Always include the link back to the press release on your website’s blog or newsroom. This is vital for your SEO, as it drives valuable referral traffic from a high-authority source (Facebook) to your own domain.

5. Tag Relevant Accounts and Use Hashtags Wisely

Finally, increase your post's visibility by tagging any relevant partners, clients, or media outlets mentioned in your press release. Use the "@" symbol to mention their official Facebook Page. This sends them a notification and encourages them to share your post with their own audience, amplifying your reach.

Then, add a few relevant hashtags. Don’t go overboard - three to five well-chosen hashtags are more effective than twenty generic ones. Use a mix of:

• Branded Hashtags: like #YourCompanyName or #YourNewProductName.
• Industry Hashtags: like #TechNews, #MarketingStrategy, or #NewLaunch.
• Niche Hashtags: a specific tag your target audience follows.

Choose Your Format: How to Actually Post It on Facebook

Once you’ve crafted your copy and created your visuals, you have a few ways to structure the final post on your Facebook Page.

The Classic Image/Video Post

This is the most straightforward approach. You upload your hero image or video, then paste your crafted snappy caption, CTA, and link directly into the post description. The visual is the main draw, and the text provides the context.

The Link Preview Post

Another option is to paste the link to your press release directly into the "Create post" box. Facebook will automatically generate a preview of the page, pulling in a featured image, a title, and a short description. While convenient, this cedes some creative control to Facebook’s link scraper. For this to work well, ensure your website has the proper Open Graph tags installed so you control what image and text Facebook pulls.

The Facebook Stories/Reels Approach

Don't forget about vertical video formats where a ton of attention is focused these days. Create a short, engaging Story or Reel summarizing the announcement. You can talk directly to the camera, use text overlays to call out key facts, and add music. Use the "link sticker" feature in Stories to drive traffic directly to your press release. This approach feels very personal and current, tapping into modern content consumption habits.

The Work Isn't Over: Boost and Engage

Hitting "publish" is just the beginning. To get the most mileage out of your announcement, you need to be active after it goes live.

1. Pin the Post: Pin your announcement post to the top of your Facebook Page. This makes it the first thing visitors see when they land on your profile, maximizing its visibility for 24-48 hours.
2. Reply to Every Comment: As people start commenting, respond quickly! This engagement signals to the Facebook algorithm that your post is valuable, which can lead to increased reach. It also shows your audience that you're active and listening.
3. Consider a Small Budget: Organic reach on Facebook can be tough. Consider putting a small budget (even $20 or $50) behind your post by using the "Boost Post" button. You can target the post to users based on interests, demographics, or even custom audiences, guaranteeing it reaches people who are most likely to care about your news.
4. Share It with Your Team: Encourage your employees and colleagues to share the post on their personal profiles. A recommendation from a real person often carries more weight than a post from a company page.

Final Thoughts

Sharing your press release on Facebook is an opportunity not just to broadcast news, but to tell a story and connect with your audience. By transforming your formal announcement into a native, visually compelling, and engaging social media post, you move from simply informing people to actively drawing them into your brand’s journey.

Doing this for one announcement is manageable, but keeping that momentum going across campaigns and platforms is the real challenge. That's why we built Postbase. Our visual calendar helps you plan a whole campaign around your announcement - from the main Facebook post to follow-up video content for Reels and Stories - and schedule it all perfectly. It’s designed from the ground up to make creating and publishing modern social content feel simple and reliable, so you can focus on your brand’s growth instead of fighting with clunky tools.