How to Post a Note on Facebook

Looking for a way to write a detailed article, share an in-depth story, or post a full-on blog entry directly on Facebook? You might be searching for the Facebook Notes feature, a handy tool that many creators and brands used for years. However, the way we share long-form content on the platform has evolved. This guide will clarify what happened to Facebook Notes and, more importantly, walk you through the modern, far more effective strategies you can use today to share your best ideas in detail.

The Short Answer: Facebook Notes Was Discontinued

Let's get straight to it: Facebook officially discontinued the Notes feature on October 31, 2020. If you’re hunting around your Page settings looking for the "Notes" tab, you won’t find it anymore. The platform removed the feature to streamline its user experience, pushing creators toward more dynamic and engaging formats that are better suited for today's fast-paced social feeds.

But this isn't bad news at all. While Notes served a purpose in its time, the methods that have replaced it offer better visibility, superior formatting options, and far more potential for engagement. The spirit of Facebook Notes lives on through these more powerful and strategic alternatives.

3 Modern Strategies to Share Long-Form Content on Facebook

So, you have a longer message to share. How do you do it in a post-Notes world? You have three excellent options, each suited for different goals. Let's break down how to execute each one effectively.

Strategy 1: Craft a Compelling Long-Form Facebook Post

The simplest replacement for a 'Note' is just a long post. Facebook's algorithm has grown to appreciate native content that keeps users on the platform, and a thoughtfully written long-form post can perform exceptionally well. This is perfect for personal stories, company announcements, detailed explanations, or any content where the narrative itself is the main attraction.

Why It Works:

• Increases dwell time: When people stop scrolling to read your post, it signals to Facebook that your content is valuable, which can boost its reach.
• No external clicks needed: Your audience gets the full story right in their feed, removing the friction of having to leave the app.
• Authentic and personal: Long, text-based posts often feel more genuine and personal, fostering a stronger connection with your audience.

How to Do It Step-by-Step:

1. Start with a strong hook. The first one or two sentences are what people see before clicking "See More." They have to be compelling enough to make them want the rest of the story. Ask a question, state a bold opinion, or start in the middle of the action.
2. Write your content with readability in mind. No one wants to read a giant wall of text. Break up your paragraphs into small, digestible chunks of one to three sentences. Use full line breaks between paragraphs to create white space.
3. Use formatting tricks. While Facebook Pages don't have native bold and italic options in standard posts (though they are available in Groups), you can use clever formatting to guide the reader's eye:
   • Use emojis as bullet points (➡️, ✅, ✨).
   • Use all caps for your "subheadings" to break up sections.
   • Include numbers to create lists.
4. Add a powerful visual. A text-only post, no matter how well-written, will get lost in the feed. Accompany your long caption with a high-quality photo, a gallery of images, or a relevant video that complements your message.
5. End with a clear Call-to-Action (CTA). What do you want people to do after reading? Ask them to share their own experiences in the comments, ask a question to start a conversation, or tag a friend who might find it useful.

Example: A business coach could write a 1,000-word post detailing the three biggest mistakes new entrepreneurs make. They could use number emojis for each point, pair it with a professional headshot, and end by asking, "Which of these mistakes have you struggled with the most? Let's talk about it in the comments."

Strategy 2: Drive Traffic with a 'Blog Teaser' Link Post

This is the go-to strategy if your primary goal is to drive your Facebook audience back to your own website or blog. Instead of posting the entire article on Facebook, you post a compelling "teaser" that makes people want to click the link to read the full story. This is essential for building your own asset (your website), growing your email list, and benefiting from your site's SEO.

Why It Works:

• Builds your website traffic: It directly supports your off-Facebook marketing goals by moving people from borrowed land (social media) to owned land (your website).
• Own your audience: Once on your site, you can use pop-ups and forms to encourage visitors to join your email list, giving you a direct line of communication.
• Professional presentation: Hosting content on your beautifully designed blog creates a more premium, authoritative experience than a simple Facebook post.

How to Do It Step-by-Step:

1. Write and publish the full article on your blog first. Make sure it’s polished and your website's featured image (Open Graph image) is set. The ideal size for a Facebook link preview image is 1200 x 630 pixels.
2. Craft a dedicated Facebook caption. Don't just paste your article title. Write a unique, curiosity-driven caption for your Facebook post. Pull out a surprising statistic, a controversial quote, or a relatable problem that your blog post solves.
3. Paste your blog post URL into the Facebook post creator. Wait a moment for the link preview to populate. It should pull in your featured image, the article title, and a brief description.
4. Clean up the post. Once the rich link preview has appeared, you can delete the raw URL from your caption text. The clickable preview box will remain, making your post look much cleaner.
5. Ask for the click. Be direct in your CTA. Use phrases like, "Get all the details at the link below," "Read the full guide here," or "Click the link to see what happened next."

Example: A food blogger publishes a "secret family lasagna recipe" on their website. For the Facebook post, they would share a stunning, drool-worthy photo of the finished dish, write a caption like, "This recipe has been in my family for 50 years, and it has one ingredient NO ONE ever guesses right. Find out what it is and get the full recipe at the link!", and then post the link to their blog.

Strategy 3: Turn Your Note into a Visual Story

If your content can be broken down into key points, tips, or steps, you can create a far more engaging experience by turning it into a visual format like an image carousel or a short video. Visuals stop the scroll and are incredibly shareable, making them a powerful alternative to plain text.

Why It Works:

• Higher engagement: Carousels and videos consistently outperform most other content types on social media because they are dynamic and interactive.
• Highly digestible: This format breaks down complex information into simple, easy-to-understand snippets, perfect for audiences who are scanning quickly.
• Increases reach through shares: Well-designed graphics and helpful video tutorials are often saved and shared, extending the life and reach of your content organically.

How to Turn Your Content into a Carousel:

1. Outline your key points. Take your long-form idea and distill it into 5-10 core takeaways. Each takeaway will become one slide in your carousel.
2. Design your slides. Using a simple tool like Canva, create a template for your slides. The first slide should be a bold title. Subsequent slides should feature one key point each. The last slide should be your CTA.
3. Upload as a multi-photo post. Create a new Facebook post and upload your images in the correct order. Facebook will automatically display it as an interactive carousel that users can swipe through.
4. Write an introductory caption. Your caption should set the stage. Let people know what they'll learn and encourage them to "swipe through to see all the tips."

Example: A financial advisor with a note about "5 Steps to Prepare for Retirement" could create a 6-slide carousel. Slide 1 is the title. Slides 2-6 each detail one step with a clean icon and brief text. The caption encourages people to swipe and then asks them to save the post for later.

Choosing the Right Strategy for Your Goal

Still not sure which path to take? Here’s a quick cheat sheet to help you decide:

• If your goal is to spark conversation and build community *directly on Facebook*... use a Long-Form Post.
• If your goal is to grow your website traffic, increase sales, or build your email list... use a 'Blog Teaser' Link Post.
• If your goal is to maximize engagement, reach, and shareability... turn your idea into a Visual Story (Carousel or Video).

Don't be afraid to mix and match. A healthy Facebook strategy uses all of these methods to keep content fresh and achieve a range of business objectives.

Final Thoughts

While the classic Facebook Note is a thing of the past, the need to share meaningful, long-form content is more important than ever. By embracing modern strategies like detailed native posts, strategic link teasers, and engaging visual stories, you can connect with your audience on a deeper level and create content that truly stands out in a crowded news feed.

Here at Postbase, we built our platform because we know managing all these different content types can feel chaotic. Planning an insightful text post for Facebook, a visual carousel for Instagram, and a short-form video for Reels requires a lot of coordination. Our single, visual calendar makes it easy to schedule everything in one place, so you can see your entire content strategy at a glance. We focused on making a clean, reliable tool that supports modern content formats natively - because your energy should go into creating great content, not fighting with old software. If you want to simplify how you plan and publish your social media, give Postbase a try.