How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Tired of having to crop that amazing landscape photo just to fit it into Instagram's portrait-friendly feed? You're not alone. The good news is you can absolutely mix landscape and portrait photos in your Instagram feed without awkward crops or compromising your vision. This tutorial will walk you through the simple techniques and third-party tools that give you full control over how your photos and videos appear, a must-know skill for any creator or brand looking to build a dynamic grid.
You might be wondering if it's even worth the effort. For a long time, the dominant advice was to stick to a consistent format - either all square or all portrait - to create a clean, uniform grid. While that approach can work, mixing orientations opens up a ton of creative possibilities.
Before we get into the "how," it's helpful to understand the basic rules of the game. Instagram's main feed is surprisingly flexible and supports three primary aspect ratios for a single image or video post:
When you look at your profile grid, Instagram shows a square (1:1) preview of every post, regardless of its original orientation. This means your tall portrait and wide landscape shots will be center-cropped into a square for the grid view, but they'll appear in their full orientation once someone taps on them.
The single most powerful technique for mixing landscape and portrait images comes from a feature you already use: the multi-photo "carousel" post. While you can't post a single photo that contains both orientations, you absolutely can within a single carousel. Here's the trick: the orientation of the first photo or video you select sets the crop for the entire carousel.
If your first photo is a 4:5 portrait, every subsequent photo in that carousel, whether it was originally landscape or square, will be displayed inside that 4:5 frame. This is the secret to getting a cinematic landscape shot to appear in your feed without being cropped horribly.
Let's walk through the process of combining a tall portrait shot with a wide landscape photo in one seamless post.
Your first image is the most important, as it determines the aspect ratio for all the other slides. For maximum impact, it's almost always best to choose a portrait (4:5) format. This secures the most screen real estate.
Open Instagram, tap the '+' icon to create a new post, and select your first photo. Tap the small format icon (it looks like <, >,) in the bottom left corner of the image preview to switch it from the default square to its original portrait or landscape orientation. Make sure your first image is set to 4:5.
This is where the magic happens. Let's say your second photo is a beautiful landscape. If you add it to your 4:5 portrait carousel right now, Instagram will force you to crop it, cutting off the top and bottom. To fix this, you need to add padding (or borders) to it beforehand.
You can do this with tons of free apps. Canva is a great option.
Repeat this process for any other landscape images you want to include in the carousel.
Now, go back to Instagram. Start your post over again.
Just like that, you've mixed a portrait and a landscape photo in a single, polished post.
Once you've mastered the basic padding technique, you can get even more creative with how you present different formats.
You've likely seen those posts where you swipe, and a wide panoramic photo slides smoothly across the screen. This is a fantastic way to post a landscape shot in an engaging way. It breaks up one big landscape image into a series of square (1:1) slides.
While you can do this manually in an editor like Photoshop by slicing up your photo, several apps automate the process. Look for apps like "Panorama Crop" or "InGrids" in your app store. You simply upload your landscape photo, and the app will chop it into perfectly sized carousel slides for you to upload.
If you don't want to use a carousel, you can combine multiple photos into one image file using a collage or layout app. Instagram's own "Layout" app is built for this, as are apps like Canva or PicCollage.
This method lets you place a small landscape photo and a small portrait photo side-by-side within a single square (1:1) or portrait (4:5) frame. It's a different aesthetic, more like a scrapbook or a mood board, and can be very effective for showing a collection of images that tell one cohesive story, like a recipe or a travel itinerary.
These same rules apply to video! You can easily include a landscape video in a portrait-dominated carousel. Just like with photos, you'll want to drop your landscape video into a 1080px by 1350px editing timeline (you can do this in apps like InShot or CapCut), which will add the necessary padding above and below before you export. This ensures your cinematic video isn't awkwardly cropped when paired with portrait slides.
The final pillar of success is aesthetics. Just because your photos have different orientations doesn't mean they should feel disconnected. The key to a beautiful, professional-looking feed is cohesive editing.
It takes a little bit of prep work, but once you get the hang of it, mixing orientations becomes a simple, powerful tool in your content creation toolkit. It frees you from the "one size fits all" box and lets you focus on creating the best content possible, whatever shape it takes.
Breaking free from a single aspect ratio gives your Instagram feed a ton of creative breathing room. By learning to use carousels strategically and prepping your landscape photos with a little padding, you can tell richer visual stories and never again have to leave a great shot behind just because of its shape.
Once you've mastered crafting these posts, planning them visually is the next challenge. We built the visual calendar in Postbase to solve this exact problem. It lets us see how all our content - the tall portraits, the padded landscapes, and the Reels - will look together on the grid before anything goes live. It makes it simple to drag and drop everything into place and curate a truly striking feed without the usual back and forth.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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