How to Make Questions on Instagram

The Instagram Questions sticker is one of the quickest ways to turn passive story viewers into an active, engaged community. It goes beyond simple polls or quizzes by inviting genuine conversation, opening the door for valuable feedback, honest questions, and fun interactions. This guide covers everything you need to know, from the technical steps of creating a question sticker to creative strategies that will get your audience talking.

What is the Instagram Questions Sticker and Why Should You Use It?

The "Questions" sticker is an interactive element you can add to your Instagram Stories. It creates a small text box where you post a prompt, and your followers can type in their own custom responses. Unlike a poll where you provide the answers, this feature allows for open-ended feedback, making it an incredibly versatile tool for creators, brands, and marketers.

So, a better question might be, why wouldn't you use it? The benefits are tangible:

• Boosts Engagement Signals: Every response is a direct interaction with your content, signaling to the Instagram algorithm that people find your account valuable. This can help improve your overall reach and visibility.
• Gathers Audience Insights: It's a direct line to your followers. You can use it to learn about their pain points, gather testimonials, ask for content ideas, and get honest feedback on your products or services. It’s like a free, instant focus group.
• Builds Community and Trust: By asking questions and sharing the answers, you create a two-way dialogue. Answering questions in a helpful, authentic way shows you’re listening and establishes your authority, making your audience feel seen and heard.
• Creates More Content: Every response you receive is a potential new piece of content. You can share answers in subsequent Stories, turning a single Q&A session into a whole day's worth of engaging material.

How to Make a Questions Sticker on Instagram Stories: A Step-by-Step Guide

Adding a Questions sticker to your Story is straightforward. The real creative work comes from the prompt you write, but the technical setup only takes a moment. Just follow these simple steps.

1. Open Instagram Stories: Tap the "+" icon at the top of your screen and select "Story," or simply swipe right from your home feed.
2. Create Your Story Background: You can take a new photo, record a video, or upload an existing image from your camera roll. You can also just use the "Create" mode (Aa) for a simple colored background.
3. Add the Sticker: Tap the smiley-face sticker icon at the top of the screen. This will open the sticker tray where you can find all of Instagram’s interactive features.
4. Select "QUESTIONS": Find and tap the "QUESTIONS" sticker. A new sticker will appear on your screen with a default prompt like "Ask me a question."
5. Write Your Prompt: Tap on the text area of the sticker to write your own custom question or call to action. This is your chance to get creative and specific.
6. Customize the Color (Optional): Tap the color wheel icon at the top of the screen to cycle through different color options for your sticker. Choose one that matches your brand or the vibe of your Story.
7. Position and Resize: Drag the sticker around the screen to place it wherever you'd like. Pinch to make it larger or smaller. Be mindful not to place it too close to the edges where it might be covered by UI elements.
8. Share Your Story: Once you're happy with how it looks, tap "Your Story" in the bottom-left corner to post it for your followers to see and respond to.

How to View and Respond to the Answers

Once you've posted your Question sticker, the responses will start coming in. Checking and sharing them is just as easy as creating the post itself.

To see the responses, open your Story and swipe up from the bottom of the screen. You'll see a list of viewers and, above that, a section showing all of the responses submitted through your sticker.

Here, you have two options for each response:

1. Reply Privately: You can tap "Reply" below a user's response to send them a direct message. This is great for answering sensitive questions or simply thanking someone personally for their input.
2. Share the Response: This is where the magic happens. Tap the response you want to feature, then select "Share Response." This will automatically create a new story slide with the person's question displayed in a clean text box. Critically, the user's name and photo are kept anonymous, which encourages more people to participate without fear of being called out.

Once you've shared a response to a new Story canvas, you can add your answer. You can type text, add GIFs, record a video of yourself speaking, or post a relevant picture as the background. This turns their question into a brand new piece of engaging content for everyone to see.

15 Creative Ways to Use the Instagram Questions Sticker

Simply posting "Ask me a question" can work, but to truly get the most out of this feature, you need to be more strategic. Here are 15 actionable ideas you can start using today, categorized by goal.

For Audience Research and Feedback

1. "What do you want to learn about [Your Topic] this week?" This is a direct way to source content ideas, showing your audience that you create what they want to see.
2. "What's your biggest struggle when it comes to [Your Niche]?" This helps you understand your audience's pain points, giving you insight for future products, services, and content.
3. "Spill the tea: What do you really think of our new [product/logo/website]?" Use fun, casual language to ask for honest opinions. Being this direct shows confidence and that you value their perspective.
4. "What's one thing you wish our [product/service] could do?" This is an amazing way to source ideas for feature updates or new offerings directly from the people who would use them.

For Building Community and Connection

5. Run a classic "AMA" (Ask Me Anything). To make it more effective, give it a specific theme, like "Ask me anything about moving from my 9-5 to freelance."
6. "Let's play 'Would You Rather'! [Option A] or [Option B]?" This is purely for fun and helps show off your brand's personality while getting people tapping and responding.
7. "Hosting a free advice session! Ask me your questions about [Your Expertise]." This positions you as an expert and provides genuine value to your followers, building immense trust.
8. "Tell me a recent win! (Big or small, I want to celebrate with you!)" Fostering a positive space for people to share good news creates a strong sense of community around your brand.

For Promoting Products and Services (Without Being Salesy)

9. "What questions do you have about our [new product]?" Before a launch, use this to address any questions, concerns, or confusion preemptively. It functions like a live FAQ session.
10. "Is there anything holding you back from trying [Your Service]?" This is a powerful sales research tool. It helps you identify and understand common objections so you can address them in your marketing.
11. "Myth-busting time! What have you heard about [Your Industry/Product type]?" Share the responses and then debunk common misconceptions, positioning your product as the clear, correct solution.
12. "Share your results! How has [Your Product/Service] helped you?" This is a fantastic and easy way to gather user-generated content and social proof you can use later.

For Just Having Fun

13. "On a scale of 1-10, how productive was your Monday?" Simple, relatable questions get high response rates and make your brand seem more human.
14. "What's the best podcast you've been listening to lately?" Asking for recommendations makes people feel valued for their knowledge, and you might get some great tips yourself!
15. "Guess my favorite [movie/book/band in your niche]. Wrong answers only!" This is a lighthearted prompt that invites creativity and humor, perfect for lightening the mood and sharing more of your brand's personality.

Final Thoughts

The Instagram Questions sticker is a simple feature with massive potential. When used thoughtfully, it can transform your Stories from a passive broadcast channel into a lively hub for conversation, feedback, and community. Mix up your prompts, offer real value, and you'll find it becomes one of the most effective engagement tools in your social media kit.

Once you nail your Question sticker strategy, managing the replies and planning your content can become the next challenge. We know that keeping track of all the day's comments and DMs in the native app can feel chaotic. We designed Postbase to solve this by bringing all your cross-platform messages into one organized, unified inbox. You can also use our simple visual calendar to plan your Q&A sessions ahead of time, ensuring you're building engagement consistently without getting overwhelmed.