How to Make Money on Twitter

Making money on Twitter, now called X, is more achievable than ever before. It's no longer just a platform for celebrities and mega-influencers, creators, consultants, and writers are building six-figure businesses right from their profiles. This guide breaks down the most effective, real-world strategies you can start using today, from building a loyal audience to monetizing your expertise directly.

First, Build the Foundation for Monetization

Before you can make a single dollar, you need to build a C.A.T. - Credibility, Audience, and Trust. Dropping affiliate links or product promotions on an empty or generic account is like shouting into the void. Nail these fundamentals first, and the money will follow.

Find Your Niche and Stick to It.

You can't be everything to everyone. The fastest way to build a valuable audience is to pick a specific niche you are knowledgeable and passionate about. A focused account attracts engaged followers who are genuinely interested in what you have to say, making them far more likely to buy from you or your partners later on.

How to choose a niche:

• Expertise: What do you know better than the average person? (e.g., SEO, freelance writing, pottery, managing ADHD, knitting patterns)
• Passion: What could you talk about all day without getting bored? Enthusiasm is contagious and will fuel your content creation.
• Profitability: Is there a market for this topic? Are other people successfully selling products or services in this space? (Hint: competition is a good sign).

For example, instead of tweeting about “marketing,” you could niche down to “email marketing for e-commerce brands.” This specificity attracts a targeted and more valuable audience.

Optimize Your Profile for Business

Your Twitter profile is your landing page. When someone new finds one of your tweets, their next stop is your profile. You have about three seconds to convince them to follow you. Make it count.

• Profile Picture: Use a clear, high-quality headshot. People connect with faces, not logos or anonymous avatars.
• Header Image: Use this space to reinforce your value proposition. You can include your website URL, a tagline, or a visual representation of your niche (e.g., photo of you speaking on stage, a snippet of code, your book cover).
• Your Name: Use your real name or a recognizable brand name. You can also add your primary keyword here, like "Alex Hormozi - Business/Content."
• Bio: This is your elevator pitch. In simple terms, tell people who you are, who you help, and how you help them. Mention your credibility enhancers (e.g., "Founder of X," "Author of Y," "Helped scale 50+ SaaS companies").
• Link: Your link in bio is prime real estate. Don’t just link to your homepage. Send people to your most important monetization channel: your newsletter, a freebie to capture emails, your course landing page, or your consulting services.

Create Content That Attracts Customers, Not Just Followers

Your content strategy is the engine that drives your monetization machine. Followers are useful, but you need an engaged audience that sees you as an authority. To do that, blend value, personality, and strategic promotion.

Follow the 90/10 Rule for Value

The golden rule is to provide value in 90% of your content and promote something in the other 10%. Your feed should be a firehose of wisdom, actionable advice, helpful resources, and insightful commentary in your niche. When you establish yourself as a giver, people will be far more receptive when you finally ask for the sale.

Adopt a High-Traffic Content Format: Threads

Threads are one of the most powerful tools on Twitter for establishing authority. They allow you to go deep on a topic, tell a story, or provide a step-by-step guide. A great thread can get hundreds of thousands of impressions and bring in thousands of new, right-fit followers overnight.

A simple formula for a viral thread:

1. The Hook (Tweet 1): Start with a bold claim, a surprising statistic, or a promise of a specific outcome. Example: "I made $10,000 in 30 days from Twitter. Here’s the exact 7-step playbook so you can copy me:"
2. The Body (Tweets 2-X): Deliver on the promise with clear, concise, and scannable points. Use bullet points, numbers, and emojis to break up text.
3. The Call-to-Action (Final Tweet): This is your monetization opportunity. Encourage people to follow you for more tips, or direct them to your newsletter or a product related to the thread's topic.

Mix threads with other content formats like single thought-provoking tweets, questions to prompt engagement, funny memes related to your niche, and behind-the-scenes videos that show your human side.

Top 6 Proven Strategies for Making Money on Twitter

Once you’ve built your foundation and have a consistent flow of valuable content, it’s time to monetize your presence. Here are the most effective ways to do it, ranging from quick wins to long-term business models.

1. Affiliate Marketing

Affiliate marketing is promoting other people's products or services in exchange for a commission on sales made through your unique link. It's an excellent way to start earning money without creating your own product.

• How to do it: Find tools, books, courses, or software you already use and love. Check if they have an affiliate program (most SaaS companies do). Apply, get your link, and start recommending them.
• Best practices: Authenticity is everything. Only promote products you genuinely believe in. Disclose your affiliate relationship with hashtags like #ad or #affiliate. Instead of just dropping a link, explain why you recommend it and what problem it solved for you. Write a thread breaking down its top three features.

2. Selling Your Own Digital Products

This is where the real money is made. Creating and selling your own digital products gives you 100% of the profits and total control over your business. Your audience is already on Twitter because they like what you have to say - a product is just a way for them to get your best information in a more structured format.

Popular digital products for Twitter creators:

• Ebooks &, Guides: Package your expertise into a PDF on a topic you know inside and out.
• Online Courses: Create a video course teaching a valuable skill related to your niche.
• Templates: Sell high-demand templates for Notion, spreadsheets, project management tools, or design software.
• Paid Newsletters: Use your Twitter account to funnel followers into a premium newsletter via platforms like Substack or Ghost, where you provide exclusive deep dives and insights.

A common strategy is to start with a less-expensive product like an ebook to validate demand. Once you see it selling well, you can invest the time into creating a premium course on the same subject.

3. Twitter Subscriptions

Twitter's native Subscriptions feature (formerly Super Follows) allows your followers to pay a monthly fee for exclusive content. It's an excellent way to build predictable recurring revenue directly on the platform.

• How to qualify: You need at least 500 followers, be over 18, and have an active, authentic presence.
• What to offer: Your subscribers expect something more than your public feed. Think subscriber-only spaces for Q&,As, bonus content and tutorials, early access to your projects, or a dedicated community chat.

By offering bonus content behind a small paywall, you can convert your most loyal fans into paying supporters.

4. Offering High-Ticket Services (Consulting &, Freelancing)

Your Twitter profile is one of the best resumes you'll ever have. By consistently sharing valuable insights about your craft, you attract potential clients looking for an expert.

• Consulting: Offer 1-on-1 coaching or strategic consulting calls. You can sell these by adding a link to your Calendly or booking page in your bio.
• Done-for-You Services: Are you a freelance writer, graphic designer, or video editor? Showcase your work and expertise on Twitter. A short thread breaking down your process is a powerful way to land clients. Mention in your bio that you are "Available for hire."
• Ghostwriting: Many busy executives and founders want a strong Twitter presence but don't have time to build it themselves. If you are good at writing viral hooks and engaging threads, you can sell your services as a Twitter ghostwriter for thousands of dollars per month per client. Your own profile is your portfolio.

5. Sponsored Posts and Brand Deals

As your account grows, brands in your niche will start reaching out to pay you for sponsored content. This could be a single promotional tweet, a full-length thread, or a brand ambassadorship.

To attract these deals, make sure your niche is clear and your engagement is strong (likes, replies, retweets). Companies care more about an engaged audience than a massive, passive one. Make it easy for them to contact you by putting an email address in your bio specifically for business inquiries.

6. Build and Sell to an Email List

Perhaps the most valuable asset you can build from your Twitter audience is an email list. An email list is a direct line to your biggest fans - an asset you own, free from the whims of algorithms.

This isn’t a direct monetization strategy for Twitter itself, but rather the most reliable business model built on top of Twitter. Every day, use your tweets, threads, and bio link to encourage followers to sign up for your free newsletter. Once they're on your list, you can nurture your relationship with them and promote your digital products and services in a more personal, effective environment.

Final Thoughts

Making money on Twitter isn't a get-rich-quick scheme, it's a marathon. It begins with generosity - consistently sharing your expertise, building real connections, and establishing yourself as a credible voice in your niche. Once you've earned that trust, choose the monetization path that best fits your style and start transforming your influence into income.

Building that consistent presence on X is the foundation of any monetization strategy, but showing up every day can feel overwhelming. We built Postbase to make it manageable, helping you plan your content visually, schedule threads and videos in advance, and manage all your conversations in one simplified inbox. This frees you up to focus on creating great content and connecting with your audience - the parts that actually lead to bankable results.