TikTok Tips & Strategies

How to Make Linktree Clickable on TikTok

By Spencer Lanoue
October 31, 2025

Getting your Linktree packed with your best links is the easy part. The real goal is placing it proudly in your TikTok bio so your followers can click through to your products, content, and other social channels. But then you hit a frustrating snag: the link is just plain text. It’s not clickable. This guide will walk you through why that happens and the simple steps you need to take to fix it, so you can start directing your audience where they need to go.

Why Isn't My Linktree Clickable on TikTok? The Simple Answer

If your Linktree URL in your TikTok bio isn't clickable, don't worry - your account isn’t broken, and you haven't done anything wrong. The reason is almost always tied to your account type and, sometimes, your follower count. TikTok reserves the ability to add a live, clickable website link to two specific types of accounts: Business Accounts and Creator Accounts.

New, personal accounts typically don't have this feature enabled by default. Think of it as TikTok’s way of ensuring that profiles directing traffic off the platform are legitimate businesses or established creators. While it might seem like an annoying hurdle, switching your account type is free, fast, and comes with a suite of other benefits that can help you grow your brand. In most cases, making this single change is all you need to do to unlock that coveted clickable link.

The Step-by-Step Fix: How to Get Your Clickable Link

The most reliable way to make your Linktree clickable is by converting your standard personal account into a Business Account. It's a simple process that takes less than two minutes right inside the app. A Creator Account is also an option, but a Business Account is generally the best fit for brands, solopreneurs, and anyone promoting products or services.

How to Switch to a TikTok Business Account

Follow these steps exactly, and you'll be on your way:

  1. Open Your TikTok Profile: Launch the app and tap on the "Profile" icon in the bottom-right corner of your screen.
  2. Access the Settings Menu: Tap the three horizontal lines (often called the 'hamburger menu') in the top-right corner to open the menu.
  3. Navigate to "Settings and privacy": At the bottom of the menu, select this option.
  4. Go to "Account": This should be the very first option at the top of the "Settings and privacy" page.
  5. Initiate the Switch: Tap on "Switch to Business Account." The app will then guide you through a few quick setup screens.
  6. Choose a Category: TikTok will ask you to select a category that best describes your account. You'll see options like "Marketing & Advertising," "Clothing & Accessories," "Beauty," "Gaming," and many more. Pick the one that most accurately reflects your brand or content niche. This helps TikTok understand your profile better and can influence the kind of analytics you see.
  7. Complete the Setup: Follow any remaining prompts, like adding an optional business email address. Once you're done, your account will officially be a Business Account.

Switching gives you more than just a clickable link. You'll also get access to TikTok Analytics to track your video performance, follower demographics, and profile views. The only potential downside for some creators is that Business Accounts have a more limited library of commercially licensed sounds, but for most brands, the trade-off is well worth it for the analytics and the bio link.

Now, Let’s Add That Linktree to Your Bio

With your account successfully converted, the "Website" field should now be available in your profile settings. If you had previously typed your Linktree URL into your main bio description, it's time to move it to its proper home.

Here’s how to do it:

  1. Navigate back to your main profile page.
  2. Tap the "Edit profile" button located right below your follower count.
  3. Look for the "Website" field. It should now appear between your username and your bio. This is where your clickable link will live.
  4. Copy your full Linktree URL. Make sure it includes the `https://` part. For example, `https://linktr.ee/yourusername`.
  5. Paste this URL directly into the "Website" field.
  6. Tap "Save" in the top-right corner.

Now, go back to your profile page and refresh it. You should see your Linktree URL displayed neatly below your bio, in a different color, and ready to be tapped. Give it a click, and congratulations - you officially have a live link!

Troubleshooting: Link Still Not Clickable? Try This.

In a perfect world, switching to a Business Account solves the problem every time. However, sometimes you might still run into issues. Here are a couple of other things to check if your link feature is still missing in action.

The Follower Threshold

While switching your account type is the primary requirement, some users have reported that TikTok still requires accounts to reach a certain number of followers before activating the website feature. The most commonly cited number is 1,000 followers. This can change based on region and TikTok's current policies, but it's a good benchmark to aim for.

If you're under 1,000 followers, don't get discouraged. Focus on creating quality content and view this as an opportunity to build a genuine community. Here are a few tips to help you get there organically:

  • Find Your Niche: Don't try to be everything to everyone. Create consistent content around a specific topic you're passionate about, whether that's cooking vegan recipes, sharing small business tips, or reviewing sci-fi books.
  • Use Trending Audio and Hashtags Wisely: Don't just jump on every trend. Find trending sounds and hashtags that genuinely fit your niche and content style.
  • Post Consistently: Aim to post at a cadence you can maintain, whether that’s three times a week or once a day. Consistency signals to the algorithm that your account is active.
  • Engage with Your Community: Respond to comments, follow other creators in your niche, and actively participate in conversations. Social media is a two-way street.

Is Your App Updated?

This is the "Have you tried turning it off and on again?" of the social media world, but for a good reason. Sometimes, features don't appear simply because you're running an outdated version of the app. Head over to the App Store (iOS) or Google Play Store (Android) and check if there's an update available for TikTok. Installing a quick update can often resolve glitches and feature discrepancies.

Pro Tips: How to Drive More Clicks to Your Linktree

Simply having a clickable link isn't the finish line. The real work is convincing your audience to actually click on it. Your "link in bio" should be an active part of your content strategy, not just a passive piece of information.

1. Tell People to Click It (Seriously!)

Your followers aren't mind readers. You need to explicitly tell them that there's something valuable for them waiting at the link in your bio. Craft clear and compelling calls to action (CTAs) in your videos:

  • Verbal CTAs: In your voiceover or while speaking to the camera, say something like, "For the full tutorial, head to the link in my bio to watch the complete YouTube video!"
  • On-Screen Text: Use TikTok's text overlay feature to add a CTA like "Get this recipe at the link in bio!" with an arrow pointing upward.
  • Caption CTAs: Reinforce your message in your video's caption. A simple "Shop this look via the link in profile 👆" can work wonders.

2. Make Your Linktree Landing Page Unforgettable

Don't let them down once they click. A generic, unbranded Linktree with a jumble of URLs is confusing. Optimize your landing page to be a seamless extension of your TikTok brand:

  • Brand It: Add your profile picture and customize the background with your brand colors.
  • Write Smart Link Text: Instead of a vague link that just says "My Blog," try "Read My Latest Post: 5 Social Media Myths."
  • Prioritize Your Links: Place your most important and relevant link at the very top. This should be the link you're currently promoting in your videos.

3. Create "Link in Bio" Content

Design certain videos with the primary goal of driving traffic. Create content that feels incomplete without clicking the link. For example:

  • Showcase a product and direct people to shop via your bio link.
  • Share a tantalizing clip of a longer video project and push viewers to your YouTube for the full experience.
  • Announce a sale, new blog post, or limited-time freebie, making the link in bio the only destination to get it.

Final Thoughts

Getting your Linktree clickable on TikTok is straightforward once you know the rules: it's all about converting your profile to a Business or Creator account. By making that simple change, you open the door to directing your followers to your most important content and turning passive viewers into an engaged community.

Once that link is live, keeping a steady stream of fresh, engaging content pointing to it is what really builds momentum. This is where planning helps. We built Postbase specifically to make managing a multi-platform content calendar simple and visual. Its clean calendar view lets us schedule our TikToks - including those all-important "link in bio" promotion videos - weeks in advance, ensuring our content strategy stays organized and effective without drowning us in spreadsheets.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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