TikTok Tips & Strategies

How to Make Another TikTok Account with the Same Email

By Spencer Lanoue
October 31, 2025

Want to run a second TikTok account without the hassle of setting up and tracking a brand new email address? You can, and it's surprisingly simple. This guide will walk you through a clever method that social media managers use to create multiple TikTok profiles tied to a single Gmail inbox, and show you how to manage them effectively.

Why Would You Want a Second TikTok Account?

Before getting into the how, let's touch on the why. Juggling more than one TikTok account might sound like a lot of work, but for creators, marketers, and small business owners, it's often a strategic move. A multi-account strategy can unlock new opportunities for growth and organization.

Here are a few common reasons people manage multiple TikTok accounts:

  • Separating Business from Personal: This is the most common reason. You can maintain a professional brand presence on your business account while using a personal account to share slice-of-life moments with friends and family without diluting your brand’s message.
  • Building Niche-Specific Communities: Let's say you're passionate about both minimalist home decor and vegan cooking. Those are two very different audiences. Creating a separate account for each niche allows you to build dedicated communities around specific topics. This hyper-focused approach often leads to higher engagement rates and more follower loyalty.
  • Testing Content Strategies Anonymously: Not sure if a new video format, a bold humor style, or a particular trend will resonate with your primary audience? A second, more experimental account acts as a low-stakes sandbox. You can test new ideas there without risking the brand identity you've carefully built on your main profile.
  • Focusing on Different Products or Services: A business with multiple offerings can benefit from dedicated accounts. For example, a software company might run one TikTok for its design tool and another dedicated to its project management platform, tailoring the content and messaging specifically for each user base.
  • Managing Accounts for Clients: If you're a social media manager or run an agency, you're constantly handling accounts that aren't your own. Keeping them separate from your personal or business brand profiles is essential for clear organization and workflow.

Having dedicated accounts allows you to speak directly to different audiences with a consistent voice and tailored content, which is a powerful way to build a brand organically on the platform.

The Simple Trick Using Your Existing Gmail Address

TikTok, like most online platforms, requires a unique email address for every account. If you try to sign up with an email that’s already in their system, it'll tell you the address is taken. This is where a fantastic and underutilized feature of Gmail comes into play.

The solution is an email alias method often called the "plus trick" or "dot trick." Essentially, you can modify your current Gmail address in a way that TikTok sees it as a completely new email, but Gmail still delivers all the notifications and verification messages to your original inbox. You don't need a second inbox, just a smart modification to the email you already have.

How Does the Gmail "Plus" Trick Work?

Gmail has a built-in feature that allows you to add a plus sign (+) and any combination of words or numbers after your username but before the "@" symbol. Gmail’s servers automatically ignore anything after the plus sign when delivering mail.

For example, if your email is myname@gmail.com, all of the following variations will be sent to your primary myname@gmail.com inbox:

  • myname+tiktok2@gmail.com
  • myname+business@gmail.com
  • myname+sidehustle@gmail.com
  • myname+spamfilter@gmail.com

TikTok, however, sees each of these as a distinct and unique email address, allowing you to use them to sign up for new accounts. This strategy keeps all account-related communications - like password resets or notifications - nicely organized in one place without compromising your ability to expand your presence on the platform.

Step-by-Step: Creating a New TikTok Account With Your Modified Email

Ready to create your second account? The whole process only takes a few minutes. Just follow these simple steps:

  1. Open the TikTok App and Go to Your Profile. First, make sure you're logged into your current TikTok account. Tap on the "Profile" icon in the bottom-right corner.
  2. Open the Account Switching Menu. At the top of your profile screen, you'll see your username with a small downward-facing arrow next to it. Tap on it. A menu will pop up showing your current account and any others you switch between.
  3. Add a New Account. In the pop-up menu, you'll see the "+ Add account" option. This will start the signup process for another account.
  4. Select "Use phone or email". During the sign-up process, TikTok will offer options like continuing with Facebook, Google, or X. Make sure to click the "Use phone or email" button at the top to sign up manually.
  5. Enter Your Birth Date. Provide your birthdate when prompted. You must meet the age requirement to set up a TikTok account. After entering it, click "Next."
  6. Switch to the Email Tab. The sign-up form may default to the "Phone" tab. Tap "Email" at the top to switch to the email signup form.
  7. Enter Your Modified Gmail Address. This is the most important step. Instead of your normal email, type in your Gmail address using the "plus trick." For example, if your real address is yourbrand@gmail.com, you might sign up with yourbrand+personal@gmail.com or yourbrand+content_testing@gmail.com. It's helpful to add text that explains the account's purpose so you can easily identify it later.
  8. Create a New Password and Username. Follow the directions and complete the CAPTCHA verification to prove you aren't a bot. From there, you will be prompted to create a password for your account and choose a new TikTok username.
  9. Verify Your Email. Right after sign-up, TikTok will send a verification link to your modified email address. Check your primary Gmail inbox for the email, open it, and click the link to confirm ownership. It might take a moment to arrive. Once you're verified, your second account is up and running!

That's it! You now officially own and operate a different TikTok account, all tied to your original email address.

Does This Work for Outlook, Yahoo, or iCloud?

This email alias trick isn't exclusive to Gmail. Several other major email providers support this strategy in various forms.

  • Microsoft Outlook/Hotmail: Yes, Outlook supports "plus" sign sub-addressing exactly like Gmail. If you have yourbrand@outlook.com, you can use formats like yourbrand+tiktok@outlook.com to sign up for new accounts.
  • Apple's iCloud Mail: iCloud Mail also supports the "plus" sign method. If your account is youraccount@icloud.com, verification emails for aliases like youraccount+testprofile@icloud.com will arrive in your main inbox.
  • Yahoo! Mail: Yahoo doesn’t support the "plus" trick, but it offers a similar and highly organized system for creating disposable email addresses. In your Yahoo Mail settings, you can create a new address keyword (e.g., creating yourbrand-tiktok@yahoo.com) that is treated as a separate address but still directs all incoming mail to your main inbox.

How to Manage Multiple TikTok Accounts Effectively

Creating a second TikTok account is one thing, managing multiple accounts effectively is another. Juggling accounts without a plan can lead to burnout or mixed content. Here are a few tips to stay organized and efficient.

Switching Between Accounts in the TikTok App

TikTok makes it very easy to toggle between your profiles directly within the app.

  • Open your TikTok profile.
  • Tap your username at the very top of the screen (it has a small arrow next to it).
  • Select the account you want to use from the menu that appears.

With just a few taps, you can seamlessly switch from one account to another.

Avoid Cross-Posting Without a Strategy

Resist the temptation to post the exact same video across multiple accounts simultaneously. While it might seem like an efficient time-saver, it can dilute your brand's message. Each account should have content tailored to its specific niche and audience to build a dedicated community.

Keeping Track of Your Logins

When you use the "plus trick," you're creating multiple login credentials. Even though they all route to one inbox, each TikTok account has its own unique password. It's wise to use a password manager or another secure method to keep track of the specific login details for each profile to avoid getting them mixed up or forgotten.

Final Thoughts

Creating multiple TikTok accounts doesn't have to be a complicated process. By using the email alias trick, you can implement a game-changing strategy for organizing your online presence, building niche communities, and separating your personal and professional brands - all from a single email inbox.

As your presence grows, managing content across multiple TikTok profiles and other social media channels can become a significant challenge. Staying organized is key. This is where a tool like Postbase can make a difference. Our platform is designed to help you manage all your social media accounts from one user-friendly visual calendar. You can schedule content in advance, analyze what's performing best, and keep your content strategy on track across all platforms, freeing you up to focus on creating and engaging with your audience.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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