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Want to run a second TikTok account without the hassle of setting up and tracking a brand new email address? You can, and it's surprisingly simple. This guide will walk you through a clever method that social media managers use to create multiple TikTok profiles tied to a single Gmail inbox, and show you how to manage them effectively.
Before getting into the how, let's touch on the why. Juggling more than one TikTok account might sound like a lot of work, but for creators, marketers, and small business owners, it's often a strategic move. A multi-account strategy can unlock new opportunities for growth and organization.
Here are a few common reasons people manage multiple TikTok accounts:
Having dedicated accounts allows you to speak directly to different audiences with a consistent voice and tailored content, which is a powerful way to build a brand organically on the platform.
TikTok, like most online platforms, requires a unique email address for every account. If you try to sign up with an email that’s already in their system, it'll tell you the address is taken. This is where a fantastic and underutilized feature of Gmail comes into play.
The solution is an email alias method often called the "plus trick" or "dot trick." Essentially, you can modify your current Gmail address in a way that TikTok sees it as a completely new email, but Gmail still delivers all the notifications and verification messages to your original inbox. You don't need a second inbox, just a smart modification to the email you already have.
Gmail has a built-in feature that allows you to add a plus sign (+) and any combination of words or numbers after your username but before the "@" symbol. Gmail’s servers automatically ignore anything after the plus sign when delivering mail.
For example, if your email is myname@gmail.com, all of the following variations will be sent to your primary myname@gmail.com inbox:
TikTok, however, sees each of these as a distinct and unique email address, allowing you to use them to sign up for new accounts. This strategy keeps all account-related communications - like password resets or notifications - nicely organized in one place without compromising your ability to expand your presence on the platform.
Ready to create your second account? The whole process only takes a few minutes. Just follow these simple steps:
That's it! You now officially own and operate a different TikTok account, all tied to your original email address.
This email alias trick isn't exclusive to Gmail. Several other major email providers support this strategy in various forms.
Creating a second TikTok account is one thing, managing multiple accounts effectively is another. Juggling accounts without a plan can lead to burnout or mixed content. Here are a few tips to stay organized and efficient.
TikTok makes it very easy to toggle between your profiles directly within the app.
With just a few taps, you can seamlessly switch from one account to another.
Resist the temptation to post the exact same video across multiple accounts simultaneously. While it might seem like an efficient time-saver, it can dilute your brand's message. Each account should have content tailored to its specific niche and audience to build a dedicated community.
When you use the "plus trick," you're creating multiple login credentials. Even though they all route to one inbox, each TikTok account has its own unique password. It's wise to use a password manager or another secure method to keep track of the specific login details for each profile to avoid getting them mixed up or forgotten.
Creating multiple TikTok accounts doesn't have to be a complicated process. By using the email alias trick, you can implement a game-changing strategy for organizing your online presence, building niche communities, and separating your personal and professional brands - all from a single email inbox.
As your presence grows, managing content across multiple TikTok profiles and other social media channels can become a significant challenge. Staying organized is key. This is where a tool like Postbase can make a difference. Our platform is designed to help you manage all your social media accounts from one user-friendly visual calendar. You can schedule content in advance, analyze what's performing best, and keep your content strategy on track across all platforms, freeing you up to focus on creating and engaging with your audience.
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