How to Make an Additional Instagram Page

Adding a new Instagram page to your existing account is the perfect way to separate different parts of your brand or life without having to log in and out constantly. This guide will walk you through creating that new page from start to finish and show you how to manage multiple accounts effectively. You'll learn how to set your new profile up for success and handle the logistics of running more than one account without getting overwhelmed.

Why Create a Second Instagram Account?

You might be wondering if another account is really necessary. For many creators, entrepreneurs, and brands, the answer is a big yes. Splitting your presence into multiple pages allows for clearer messaging and lets you speak directly to different audiences. It's all about focus.

Here are a few common reasons people create an additional Instagram page:

• Separating Business from Personal: This is the most popular reason. Your friends and family want to see updates about your life, but your customers are looking for product information, valuable tips, or behind-the-scenes looks at your business. A second account keeps these worlds separate and professional.
• Launching a New Brand or Niche: If your company sells different products for entirely different audiences - say, pet accessories and high-end skincare - each one deserves its own dedicated community and brand voice. A separate page allows each brand to grow its own following.
• Building a Niche Community: Have a passion for vintage cookbooks, triathlon training, or urban gardening? A dedicated account for your hobby can help you connect with like-minded people without cluttering your main feed. Sometimes a personal passion project grows into something much bigger.
• Managing Client Accounts: For social media managers and marketing agencies, being able to quickly switch between the accounts you manage is a non-negotiable part of the job.
• Testing a New Content Strategy: A new page can act as a sandbox. Want to experiment with a completely different visual style, tone of voice, or content format like Reels without disrupting your established brand? A separate, low-stakes account is the perfect place to try things out.

Step-by-Step: How to Make an Additional Instagram Page

Instagram makes this process incredibly simple right within the app. You don't need to log out, and your new account will be linked to your existing one for easy switching. Let’s walk through it together.

1. Go to Your Profile and Open Settings

Open the Instagram app and navigate to your main profile page by tapping your profile picture in the bottom-right corner. From there, tap the three horizontal lines (the "hamburger menu") in the top-right corner to open up the main menu.

2. Find the "Add Account" Option

In the main menu, tap on Settings and Privacy. Scroll all the way down to the bottom of the page. Under the "Logins" section, you’ll see an option for Add Account. Tap on that.

3. Choose to Create a New Account

A small menu will pop up asking if you want to "Log into existing account" or "Create new account." Since you're making a new page from scratch, select Create New Account.

4. Pick Your Username

Next, you’ll be prompted to choose a username (or handle). This is your unique @name on the platform. Instagram will tell you immediately if the name you want is available.

Tips for a Great Username:

• Make it clear and memorable. It should be directly related to you, your brand, or your niche.
• Keep it consistent. If possible, use the same handle you use on other social platforms for brand consistency.
• Avoid random numbers or symbols. A clean name like @jennysbakery is much better than @jennys_bakery_84. If your first choice is taken, try adding a simple, relevant word like @jennysbakeryonline or @jennysbakeryhtx.

5. Set a Secure Password and Complete Sign-up

Create a strong password for your new account. You can then choose to "Complete Sign-up" with the email or phone number associated with your main account, or you can "Add new phone or email" to keep the notifications and recovery information separate. If this is a business account, using a dedicated business email is usually the best move.

6. Set Up Your New Profile

With your account created, Instagram will guide you through the final setup steps, like finding Facebook friends to follow or syncing your contacts. You can skip this for now. Your immediate focus should be on building out the profile itself:

• Add a Profile Picture: Use a high-quality brand logo or a clear, professional headshot. This is the first thing people see.
• Write Your Bio: Clearly state who you are, what you do, and who you do it for. Use keywords relevant to your niche.
• Add a Link: This is your one clickable link on your profile, so make it count. Direct users to your website, shop, or a link-in-bio landing page.

And that’s it! Your second Instagram page is now live and linked to your primary account.

Setting Your New Page Up for Success

Just creating the page isn't enough. To make it effective, you need to set it up strategically from day one. This means choosing the right account type and plotting out your initial content.

Switch to a Professional Account

By default, your new page is a "Personal" account. For almost any purpose other than a private page for friends, you'll want to switch to a "Professional" account (either Creator or Business). This unlocks access to analytics, a "Contact" button on your profile, and the ability to use third-party scheduling tools.

How to switch:

1. Go to your new profile’s Settings and Privacy.
2. Scroll down and tap Account type and tools.
3. Select Switch to professional account and follow the prompts.

You’ll be asked to choose between Creator (best for public figures, influencers, and artists) and Business (best for brands, retailers, and service providers). The main difference is subtle, but Business accounts have access to more direct call-to-action buttons, while Creator accounts offer more flexible profile controls.

Seed Your Grid with Content Before Promoting

Never promote an empty page. Would you walk into a store with nothing on the shelves? Before you even think about telling people about your new account, populate it with high-quality content. A good rule of thumb is to have at least 6 to 9 posts live on your grid.

This gives new visitors an immediate sense of your brand's style, value, and what they can expect from you. It shows you’re committed to the account and makes that "Follow" button much more appealing.

Managing Multiple Instagram Accounts Like a Pro

You’ve done the work, and now you have two (or more) Instagram pages. Great! Now comes the real challenge: juggling them without dropping any balls. Here are a few practical strategies to stay organized and efficient.

Easily Switch Between Accounts

Forget logging in and out. Instagram’s built-in account switcher is your new best friend. There are two quick ways to access it:

1. From your profile: Go to your profile page and tap on your username at the very top of the screen. A dropdown will appear with all your linked accounts. Just tap the one you want to switch to.
2. From anywhere in the app: Simply tap and hold your profile picture in the bottom-right navigation bar. After a second, a menu pops up showing your other accounts. Slide your finger to the one you want and release.

Build a Content Calendar

Managing two content streams in your head is a recipe for confusion. A content calendar, whether in a spreadsheet, project management tool, or a dedicated social media planner, is a must. It allows you to plan what you’re posting on which account and when.

A visual calendar helps you see everything at a glance, preventing you from accidentally posting a personal update to your business page or scheduling two posts at the same time. This simple act of planning is the single biggest step toward managing multiple accounts successfully.

Batch-Create Your Content

Content batching is the practice of creating all your content for a set period (like a week or a month) in one dedicated session. Instead of scrambling to find something to post every day, you sit down once and do all your brainstorming, writing, and graphic creation.

When you manage multiple accounts, this is a game-changer. Dedicate blocks of time to each account. For example, Monday morning is for brainstorming and scripting Reels for Account A, while Monday afternoon is for designing graphics for Account B. This focus saves you from mental "context switching" and seriously boosts your productivity.

Final Thoughts

Creating and managing an additional Instagram page is a straightforward process that can bring powerful benefits - from building a focused brand presence to separating your professional life from your personal one. With your pages linked, switching between them is simple, allowing you to run each profile with clarity and purpose.

This multi-account world is exactly why we built Postbase. After creating that second (or third) account, we know how quickly it becomes a headache to jump between apps to schedule content, reply to DMs, and check notifications. Our simple, modern platform brings everything into one place. You can manage scheduling for all your accounts in our visual calendar and handle every single comment and DM from one unified inbox, so you spend less time juggling and more time creating.