How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Got a camera roll full of polished videos from other projects? Good. You can stop shooting every TikTok from scratch and start turning that content into high-performing posts. This guide breaks down exactly how to upload pre-recorded videos to TikTok and edit them like a pro, turning your existing footage into content that feels native to the platform.
While TikTok loves in-the-moment authenticity, using pre-recorded videos isn't cheating - it's a smart content strategy. Creators and brands who consistently grow on the platform know that planning is everything. Relying solely on spontaneous ideas is a surefire way to burn out. Building a workflow around existing footage gives you a massive advantage.
Before you even open the TikTok app, a little bit of prep work will make the editing process ten times smoother. Skipping this step is what leads to awkward crops, blurry footage, and videos that just don’t perform.
TikTok is a vertical-first platform. Your video should fill the entire screen. If you’re uploading a horizontal (16:9) video shot for YouTube, you’ll need to crop it to a vertical 9:16 format. You can do this in a simple video editor on your phone (like CapCut or InShot) or even within TikTok’s editor itself, but doing it beforehand gives you more control.
Pro-Tip: If you’re repurposing a wide-screen video featuring a person speaking, make sure to "track" their face in the vertical crop so they don't wander out of the frame.
Your original video might be five minutes long, but the best part for TikTok is probably a 15-second soundbite or a 3-second visual gag. Watch your footage and find the most impactful moments. TikTok viewers have zero patience for slow intros or rambling explanations. Cut straight to the action, the punchline, or the most valuable piece of information.
When batching content, you can even pre-trim all your clips and save them as separate files in a dedicated folder on your phone. This keeps you organized and makes the uploading process lightning-fast.
Take a moment to check two things: Do the visuals look clean? Can you hear what’s being said? Make slight adjustments to lighting, contrast, or color saturation in an external app if needed. If your audio has a lot of background noise, consider running it through a quick clean-up tool. While you can add trending audio over your video, if your clip contains important dialogue, it has to be clear.
Once your footage is prepped, it’s time to bring it into TikTok. The interface is pretty straightforward, but a few features are tucked away that can really elevate your content.
Your video is now in TikTok, but it doesn't feel like a TikTok yet. This next step is where you layer on texture that the algorithm and viewers appreciate.
Tap "Add sound" at the top of the screen to browse trending sounds, recommended songs, and viral audio. Choosing a trending sound can give your video an instant visibility boost.
Important Note: Once you add a sound, go to "Volume" on the bottom right menu. You can adjust the "Added sound" and the "Original sound" (the audio from your video). This is key for making dialogue in your clip clear, adding a voiceover, or just making trending sound feel more like a background track.
This is probably the most important editing tool. Text grabs attention and gives context to your visuals.
The right-side menu offers a surprising collection of editing tools:
A great upload feels native, not like a slick advertisement.
Your video's opening moments need to grab attention immediately. An intro where somebody says, "Hi, I'm Jeff..." just won't cut it. Start directly with the punchline, a shocking visual, or a question in a text overlay that makes people think.
Even the shortest videos have a beginning, middle, and end. A classic example is: "I used to do [Problem A], but now I do [Solution B], and it gave me [Outcome C]." This simple story framework keeps viewers engaged.
One of the best ways to make pre-recorded content feel native is to pair it with trending audio, even if the sound is used ironically. For example, if you have a dramatic clip of someone rock-climbing, you could pair it with a funny, unexpected audio clip, creating an engaging juxtaposition.
Your caption should ask questions and spike conversation. Don't just summarily describe the video. A call to engagement gets people commenting right away. From there, use a mix of broad, niche, and industry-specific hashtags to categorize your video and help it reach the proper audience.
Tell your viewers what to do next. Don't assume they'll just go to your profile. A Call-to-Action such as "Part 2 is up now," "Comment your favorite tip below," and telling them what your product is and "Click the link in my Bio" can instantly skyrocket your engagement scores.
Turning your outside footage into engaging TikToks is a powerful way to produce high-quality content consistently. The process allows you to stop worrying about coming up with ideas daily, and you can instead devote this free time you've won back for planning creative video shoots later on. It’s what can grow a consistent stream of daily content being shared through an established content-grid pipeline for steady growth using your best video-editing skills.
As you get into the rhythm of creating these videos, planning out your content calendar in advance is key to better engagement. To make that process even more seamless, we created Postbase. Instead of fighting with confusing folders or endless spreadsheets, our platform helps you plan your posts across your accounts from a single visual dashboard. Scheduling content consistently on your grid makes for the smartest of content strategies. We give you back more of your time so you can get back to creating more amazing content.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.