How to Make a Thread on Bluesky

Crafting a thread on Bluesky is a bit different than on other platforms, but its built-in composer makes it one of the best places to tell a longer story. This guide will walk you through the exact steps to create and publish a thread. We’ll also cover the strategies that turn a simple series of posts into compelling content that helps you build a following.

Why Write Threads on Bluesky in the First Place?

Before getting into the how-to, it’s worth thinking about why threads are so effective. On any social platform, a character limit is a creative constraint. Threads give you the room to tell stories, share deep analysis, unpack a complex idea, or create a step-by-step tutorial. While single posts are great for quick updates or sharing a link, threads are where you build authority and community.

On a growing platform like Bluesky, well-crafted threads can help you stand out. They serve several functions for creators and brands:

• Establish Expertise: A thoughtful thread demonstrates your knowledge on a subject far more effectively than a series of disconnected posts. It shows you can organize your thoughts and present them clearly.
• Boost Engagement: A good thread invites conversation. Each post in the series is another opportunity for someone to like, repost, or reply. This sustained interaction signals to the algorithm that your content is valuable.
• Increase “Dwell Time”: When someone stops scrolling to read a 10-part thread, they’re spending significant time with your content. This kind of attention is becoming increasingly valuable for building a memorable brand and an active following.

In short, threads are the difference between shouting into the void and starting a meaningful conversation. Now, let’s get into the mechanics.

How to Make a Thread on Bluesky: A Step-by-Step Guide

If you’re used to replying to your own tweets on X, the process on Bluesky will feel like a welcome upgrade. You get to write and see the entire thread laid out before publishing anything, which is a massive help for editing and organization.

Step 1: Compose Your First Post

Start just as you would with any other post. Open the composer by clicking the blue "New Post" button. Write the first part of your thread. This is your hook - the post that needs to grab people’s attention and convince them to keep reading. Make it punchy, intriguing, and clear about the value the rest of the thread will provide. Just like on X/Twitter, you can have up to 300 characters for a skeet.

Step 2: Find the ‘Add Post’ Icon

This is the magic button. Once you’ve written your first post, look to the right of the "Post" button in the composer. You’ll see a gray plus icon (+). Clicking this will add another post box directly below your first one.

You’ve now officially started a thread inside the composer. No more publishing a post and then scrambling to find it to reply. You can build the whole thing in one session.

Step 3: Write the Rest of Your Thread

A new, separate post composer will appear below your first one. You can now write the second part of your story. When you finish that, click the plus icon again to add a third, and so on. You can continue adding posts (up to 25 in a single, pre-composed thread) until your narrative is complete.

The best part about this system is the bird's-eye view. At any point, you can scroll up and down within the composer to review your entire thread. This makes it easy to check for things like:

• Flow and Pacing: Does the story make sense? Is one post too long or another too short?
• Typos and Grammar: Reading it all together helps catch errors you might miss when posting one by one.
• Consistency: Are your tone and formatting consistent throughout the thread?

Step 4: Add Visuals and Links

Remember that each post in a thread is its own distinct entity. That means you can add up to four images, a link card, or alt text to each individual post in the sequence. Use this to your advantage. A long thread of just text can feel overwhelming. Break it up with relevant images, screenshots, data visualizations, or even casual GIFs to keep your readers engaged.

Step 5: Hit 'Post All'

Once you’ve written and reviewed everything, look at the top of the composer window. The blue button now says "Post all." When you click it, Bluesky will publish the entire thread at once, with each post neatly threaded as a reply to the one before it. The posts will appear sequentially in your followers' feeds, exactly as you laid them out.

Bonus: How to Add to an Existing Post Later

Sometimes you need to add an update or a new thought to a post you made yesterday. This works the old-fashioned way. Simply find the Bluesky post you want to add to, hit the reply button, and write your new post. It will officially become part of that thread.

5 Strategies for Next-Level Bluesky Threads

Knowing how to make a thread is only half the battle. Making a good one is what builds your audience. Here are five strategies to make your threads stand out.

1. Nail the Hook

The first post is everything. If it doesn't immediately capture interest, no one will stick around for part two. A great hook typically does one of two things:

• Asks an Intriguing Question: "Why do most social media marketing strategies fail after 90 days? It usually comes down to one of these three mistakes..."
• Makes a Bold Statement or Promise: "I’ll show you how to write a week’s worth of social media captions in 30 minutes. Here's my exact process. 🧵"

Using an emoji like a thread (🧵) or a down arrow (👇) is a simple visual cue that tells people there's more to come.

2. Number Your Posts

When readers see a block of text, they unconsciously look for guideposts. Numbering your posts - like "1/10," "2/10," etc. - is incredibly helpful. It manages expectations by telling the reader how long the thread is, which makes them more likely to commit to reading it through to the end. It’s a small detail that dramatically improves the reader experience.

3. Keep Each Post Focused on One Idea

Avoid the temptation to cram three different points into a single 300-character post. Your thread should have a clear rhythm. Each post should present one single, digestible idea. This focused structure makes the whole narrative easier to follow and comprehend. Think of it like a series of slides in a presentation: each slide has a headline and supports a single point before you move on to the next.

4. Mix Text and Media

The brain processes images faster than text. Breaking up a text-heavy thread with visuals gives your readers a mental break and can often illustrate your point more effectively. Use screenshots to prove a point, a simple graph to show data, a photo to add personality, or a GIF to inject some emotion. When in doubt, add an image.

5. End with a Clear "So What" or CTA

Don't just run out of things to say. Your final post is just as important as your hook. Use it to wrap everything up and guide the reader on what to do next.

• Summarize the Main Point: "So, to recap: the key is to focus on consistency over intensity. Show up every day with something decent instead of once a month with something perfect."
• Ask an Engaging Question: "This is the system that works for me. What's one tactic you rely on for content planning? Let me know below."
• Direct Them to Another Resource: "If you thought this was helpful, I wrote a full-length article on my blog that goes even deeper."

A strong closing makes your thread feel complete and purposeful, leaving a lasting impression and often sparking the conversation you wanted to start in the first place.

Common Thread Mistakes to Avoid

Creating effective threads also means knowing what not to do. Here are a few common pitfalls:

• Forgetting About Readability: Use short sentences and create white space with line breaks. A dense paragraph with no formatting is intimidating and difficult to read on a mobile device.
• The Bait-and-Switch: If your hook promises a groundbreaking secret but the thread delivers generic, common-sense advice, you’ll lose your audience’s trust quickly. Always deliver on the promise you make in your first post.
• Inconsistent Pacing: Don't make your first two posts really short and punchy, only to follow up with a massive wall of text. Try to keep the length and feel of your posts relatively consistent to create a smooth reading experience.
• Going Dark After Posting: A thread is a conversation starter. Don't post it and then disappear. Stick around to reply to comments, answer questions, and engage with the people who took the time to read your work. This is how you turn readers into a loyal community.

Final Thoughts

Creating threads on Bluesky is a straightforward mechanic once you get the hang of its composer. The real art is in using that simple tool to tell compelling stories, share valuable information, and build a connection with your audience by delivering real value, one post at a time.

So many of the challenges in social media come from managing different content formats and planning ahead. Since great threads are really about mapping out a story, we designed the visual calendar in Postbase to make that kind of narrative planning easy. It helps us get a clear view of our entire content schedule, from Reels and TikToks to in-depth threads, so we can see how an entire campaign will unfold across all our platforms before a single thing goes live.