How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Creating a split-screen video is one of the best ways to join conversations and hop on trends on TikTok. Whether you're reacting to another creator, collaborating on a challenge, or showing a before-and-after of your own work, this format grabs attention instantly. This guide covers everything you need to know, from using TikTok's built-in Duet and Stitch features to gaining total creative freedom with third-party video editors.
Split-screen videos are more than just a cool effect, they're a core part of TikTok's culture of collaboration and conversation. Instead of just passively consuming content, you get to actively participate in it. This format signals to viewers that you're part of a community and engaged with the trends happening right now. It's a powerful tool for boosting engagement because it leverages the popularity of an existing video, giving your content an instant audience.
From a creator's perspective, split-screen videos are perfect for:
On TikTok, there are three primary ways to achieve this effect. The first two, Duet and Stitch, are built directly into the app and are designed for reacting to other users' content. The third method involves using an external app to combine your own clips for complete control.
The Duet feature is TikTok's classic side-by-side format. It places your video directly next to the original video, both playing at the same time. This is the go-to option for classic reaction content, dance collaborations, and more. It’s quick, easy, and anyone can do it in minutes.
While a Duet plays both videos simultaneously, a Stitch allows you to clip a small segment (up to five seconds) of someone else's video and add your own video after it. It's less of a side-by-side "split-screen" and more of a narrative tool. Stitch is perfect for answering questions, adding context, or continuing a story someone else started.
For ultimate creative control, you can create a totally custom split-screen video outside of the TikTok app. This is the way to go if you want to combine two of your own videos or create a layout more complex than the side-by-side or top-and-bottom options. The most popular tool for this is CapCut, which is made by the same company as TikTok and integrates seamlessly.
Success often starts with the video you choose to Duet or Stitch. Look for trending sounds, viral challenges, or captivating storytelling. The more buzz the original video has, the higher the chance your response will get a boost from the algorithm.
The best split-screen videos have a clear purpose. Is your reaction funny? Surprised? Educational? Masterful? Your half of the screen needs to add value, whether through humor, emotion, or expertise. Don't waste the real estate, make it count.
Even if it’s a quick-and-dirty reaction, your video quality still matters. People will scroll away from videos that are dark, grainy, or have muffled audio. Find a spot with good natural light and try to record in a quiet area so viewers can clearly see and hear your contribution.
The first few seconds are everything. Grab attention instantly with a bold on-screen text hook like, "The ending shocked me..." or "This hack actually works?!." This creates curiosity and encourages viewers to stick around to see how it plays out.
Split-screen videos are an incredible tool for engagement, allowing you to react, collaborate, and add your voice to the endless conversation happening on TikTok. Whether you use the simple, in-app Duet feature for quick responses, the Stitch tool for adding on to a story, or a dedicated app like CapCut for custom creations, you now have the skills to make content that connects.
Once your awesome split-screen video is ready, thinking about when it should go live is the next step. Managing a content calendar, especially when you're posting to TikTok alongside Instagram Reels and YouTube Shorts, can feel like a full-time job. We built Postbase to streamline all of that. Our visual calendar lets you drag and drop to plan your content for every platform, giving you a crystal-clear view of your strategy so you can schedule everything in one go without the usual hassle.
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