How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You don't need to be a professional videographer to create compelling content on TikTok. In fact, some of the most engaging posts on the platform right now aren't videos at all - they're high-energy photo slideshows. This quick, versatile format is perfect for telling stories, sharing tips, and hopping on trends. This guide will walk you through exactly how to create your own TikTok slideshow, from the basic steps to pro tips that will help your content stand out.
Before getting into the "how," it's worth understanding "why" slideshows perform so well. They aren't just an alternative to video, they offer unique advantages for brands and creators looking to grow their audience.
Making a slideshow directly within the TikTok app is simple. TikTok gives you two main options: Photo Mode (a swipeable carousel) and Video Mode (a video made from your photos). Here’s how to do both.
Open the TikTok app and tap the plus (+) button at the bottom center of the screen to open the creation camera.
On the right side of the red record button, you'll see an ‘Upload’ button. Tap it to access your phone's camera roll. From here, you can select all the photos you want to include in an organized manner. Choose them in the order you want them to appear to save time rearranging them later. Once you've selected all your images, tap ‘Next’.
This is the most important step. After selecting your media, TikTok will prompt you to choose a format. At the bottom of the screen, you’ll see two options: ‘Switch to photo mode’ and ‘Switch to video mode’. Let's break down each one.
Photo Mode is the popular format that lets users swipe through your images manually, almost like an Instagram carousel. This format feels more interactive and often boosts watch time because users control the experience.
Pro Tip: Photo Mode is best for showing collections, like "My Favorite Outfits This Week," or for informative content where users might want to pause on a specific image, like a recipe card or workout routine.
Video Mode takes your chosen photos and stitches them together into a traditional video. The photos transition automatically in time with the music. This gives you more control over the timing, effects, and overall rhythm of the slideshow.
Now that you know the technical steps, let's talk about the strategy. A good slideshow isn’t just a random collection of photos - it’s a story told well. Here are some key tips to make your content grab attention.
The first photo in your slideshow is your headline. It needs to grab attention immediately and make the viewer want to see what's next. A compelling question, a shocking "before" photo, or a beautiful cover image will prevent users from scrolling past. Make the first image promise something that the rest of the slideshow will deliver on.
Great slideshows have a clear beginning, middle, and end. The progression should feel logical. Think chronologically (a "Day in My Life"), procedurally (a step-by-step DIY tutorial), or thematically (a collection of fall-themed recipes). Avoid randomly mixing photos. Every image should serve a purpose in moving the story forward for it to feel compelling for new viewers to discover in their feeds.
This is one of the easiest ways to make your slideshow look professional and polished. For a Video Mode slideshow, choose a song with a distinct beat. In the 'Edit' menu, manually adjust each photo’s duration on the timeline so that the transitions happen right on the beat drop. This rhythmic editing creates a satisfying, hypnotic effect that keeps viewers watching all the way to the end.
Who says a slideshow can only be photos? When you’re in the 'Upload' screen, you can select a mix of photos and short video clips. Intersperse a few 1-2 second video clips between photos to add a burst of dynamic energy. This hybrid approach keeps the slideshow visually fresh and engaging and looks really creative yet requires very little extra editing overhead to get done for any creator.
Don't assume your visuals tell the whole story. Use text overlays on each slide to provide context, narrative, or instructions. Keep it short and easy to read. You can use the text to ask questions and prompt comments, like, "Which look is your favorite?" Simple text guides your audience and makes your content more accessible to those watching with the sound off.
What should your viewer do after they’ve seen your slideshow? Tell them! Your last slide can be a dedicated image with a text CTA. Ask them to follow you for more, drop a comment with their opinion, visit the link in your bio, or save the post for later. A clear CTA transforms passive viewers into an engaged community or your next new customer online!
Creating a photo slideshow on TikTok is a quick, fun way to share great content without all the heavy lifting of traditional video shoots. Whether you choose the interactive Photo Mode or the cinematic Video Mode, you can tell powerful stories and connect with a new audience on your social channels, one slide at a time.
Once you get into the swing of creating compelling TikToks and Reels, scheduling them to create a consistent content calendar becomes the next challenge. At Postbase, we designed our visual calendar so you can see your entire strategy across all your platforms in one place. You can plan slideshows next to your short-form videos and other social content, easily drag-and-drop posts to reschedule them, and make sure you’re posting consistently without juggling endless spreadsheets.
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