Creating a slideshow on Instagram is one of the most effective ways to tell a greater story, share a tutorial, or bundle your best photos into a single, engaging post. Whether you're stringing together images for a nostalgic look-back or creating a dynamic, beat-synced video clip, knowing the right format is everything. This guide will walk you through how to make slideshows using Carousels, Reels, and Stories, with simple steps and tips to make your content stand out.
Why Instagram Slideshows Are a Game-Changer for Engagement
Before jumping into the "how," it helps to understand the "why." Slideshows, particularly multi-photo carousel posts, are celebrated by the Instagram algorithm and users alike. They're more than just a collection of photos, they're an opportunity to create a narrative, provide value, and hold your audience's attention longer.
- Increased Dwell Time: When a user stops to swipe through your ten photos, they spend significantly more time on your post than they would on a single image. This "dwell time" signals to the Instagram algorithm that your content is valuable and engaging, which can increase its visibility.
- Better Storytelling: A single photo captures a moment, but a slideshow tells a story. You can guide your audience through a step-by-step process, a before-and-after transformation, a "photo dump" from an event, or a detailed breakdown of a topic. This narrative power helps build a stronger connection with your followers.
- Content Versatility: Slideshows accommodate so many different content ideas. Use them for educational carousels, product showcases from multiple angles, event recaps, client testimonials, or numbered lists. This flexibility makes them a cornerstone of any solid content strategy.
- Algorithmic Second Chance: Have you ever seen an image from a carousel you've already seen reappear in your feed? Instagram sometimes shows a carousel post to your followers a second time, starting with the second slide if they didn't engage with the first one. It's like getting a free shot at grabbing their attention again.
Method 1: The Classic Instagram Carousel Post
The simplest and most common form of a slideshow on Instagram is the multi-photo feed post, also known as a carousel. It allows you to share up to 10 photos and videos in a single, swipeable post. It's perfect for educational content, photo galleries, and step-by-step guides.
Step-by-Step: How to Create a Carousel Post
Creating a carousel is straightforward and built directly into the standard posting process. Here's a quick breakdown:
- Open the Instagram app and tap the plus (+) icon at the bottom of the screen to create a new post.
- From your gallery, you'll see an icon with two layered squares above your photos. Tap this "Select Multiple" icon.
- Now, tap on the photos and videos you want to include in your slideshow. You can select up to 10 files. A small number will appear on each thumbnail, indicating its order in the carousel. Pro tip: You can tap and hold an image to see how it will preview in the Instagram square format before finalizing your selection.
- Once you've made your choices, tap "Next" in the top-right corner.
- On the next screen, you can apply a filter to your entire slideshow or tap on an individual image to edit its brightness, contrast, and other settings separately.
- Tap "Next" again. Now you're on the final screen where you write your caption, tag other accounts, add a location, and add alt text for accessibility.
- When you're ready, hit "Share." Your slideshow is now live!
Pro Tips for an Unforgettable Carousel
Making a good carousel goes beyond a simple photo dump. Here are a few strategies to make your multi-photo posts feel professional and captivating.
- Create an eye-catching title slide. Your first slide must act as a hook that stops the scroll and entices users to swipe. Use bold text on a clean background to ask a question, state a bold claim, or present "3 Tips For..." This transforms a simple collection of photos into a value-packed resource.
- Tell a cohesive story. Think of your carousel as chapters in a small book. Each slide should logically follow the last. Encourage swiping by using visual cues, like arrows or phrases like "Swipe to see the result." Some creators even make a single panoramic photo and split it across multiple slides, encouraging a continuous scroll.
- Use a call-to-action on the last slide. Don't leave your audience hanging. The final slide is prime real estate for a call-to-action (CTA). Ask a question to encourage comments, prompt them to save the post for later, or direct them to the link in your bio.
- Mix media types. Carousels aren't just for photos. Weaving in a short video clip between images can re-engage a user who might have started to zone out while swiping. A surprise video can break up the monotony and add a dynamic touch to your story.
Method 2: Creating a Dynamic Reels Slideshow with Music
If you want to create a video slideshow with a bit more energy, using the Instagram Reels editor is the way to go. This method is fantastic for leveraging trending audio and Instagram's automatic beat-syncing feature, which matches your photo transitions to the music's rhythm. The result feels much more polished and is a great way to tap into the massive reach of Reels.
Step-by-Step: Making a Slideshow in Reels
- Open Instagram and tap the plus (+) icon, then select "REEL."
- In the Reels camera, swipe up or tap the gallery icon in the bottom-left corner to access your camera roll.
- Instead of selecting a pre-existing video, tap the photos you want in your slideshow. Instagram will automatically sequence them into a short video clip.
- Tap the "Audio" icon on the left-hand menu to browse for and select a song or a piece of trending audio. Instagram will often try to automatically sync your photo transitions to beats in the music.
- To fine-tune the timing, tap "Edit clips" in the bottom-left. Here, you can tap on each photo in the timeline and drag the sliders to adjust how long it appears on screen. You can also reorder your photos here.
- Once you have timed it properly, add any text overlays, stickers, or filters you like.
- Tap "Next," write your caption, and be sure to select a good cover image. Once you hit "Share," it will be published as a Reel.
Why Use Reels for Slideshows?
- Tap Into Trending Audio: The huge advantage of a Reels slideshow is the ability to leverage a viral song or sound clip. This can dramatically increase discovery and push your content to people who don't follow you yet.
- Effortless Professionalism: The automatic beat-syncing feature does a lot of the heavy lifting. A slideshow that flows with the music feels high-quality and keeps viewers locked in.
- Algorithm Advantage: Right now, Instagram is heavily promoting Reels. Turning your photo set into a Reel slideshow gives it a much better chance of landing on the Explore page and reaching a significantly broader audience.
Method 3: Creating a Simple Slideshow in Instagram Stories
For more ephemeral, behind-the-scenes, or informal slideshows, Instagram Stories is the perfect medium. It's quick, easy, and leverages the interactive features that Stories are known for. There are two great ways to do this.
Option A: The Multi-Photo Story
This method creates a series of individual, consecutive Story slides for each photo you select.
- Open the Story camera by swiping right from your home feed.
- Tap the gallery icon in the bottom-left.
- Find and tap the "Select" button in the top-right corner of your gallery view.
- Choose up to 10 photos or videos you want to include in your sequence.
- Tap "Next." Instagram will create a separate Story slide for each piece of media you selected. Before publishing, you can tap through each slide individually and add stickers, text, polls, or music.
Option B: The Photo Sticker Layout
If you want to display multiple photos on a single Story slide (like a collage), the photo sticker feature is your friend.
- Open the Story camera and either take a new photo, upload a photo to use as a background, or use the "Create" mode to select a solid color.
- Tap the Sticker icon (the smiley face in a folded square) at the top of the screen.
- Find the "Photo" sticker. It often appears near the top with a preview of your most recent camera roll images.
- Select an image from your camera roll. It will appear on your Story as a layer that you can resize, rotate, and move around.
- Repeat this process to add more photo stickers, creating a custom collage or showing multiple perspectives at once. This is great for "What I Wore" roundups or showing different product options.
Final Thoughts
Learning how to make a slideshow on Instagram is less about mastering one tool and more about understanding which format - Carousel, a video Reel, or a Story sequence - best serves your content. Each offers unique advantages, from the narrative power of a carousel to the viral potential of a beat-synced Reel. By choosing the right method for your message, you can transform simple photos into a powerful tool for connection and engagement.
Once you start creating these different types of slideshows, keeping your content organized and consistently posted can become overwhelming. To make things simpler, we built Postbase with a visual calendar that shows you exactly what's scheduled across all of your different social platforms at a glance. You can easily plan your Carousels, Reels, and Stories, then drag and drop them to create a perfect publishing schedule without getting lost. We designed it from the ground up for today's formats like Reels and Stories, ensuring your video slideshows publish reliably without any issues, every single time.
Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.