How to Make a Playlist of Your Videos on TikTok

Organizing your TikTok profile into neat, binge-worthy collections will completely change how your audience interacts with your brand. By creating playlists, you transform a potentially chaotic feed into a curated library, making it easy for viewers to find exactly what they’re looking for. This guide will walk you through setting up TikTok Playlists, explain why they're so powerful for growth, and give you creative strategies to keep your followers hooked on your content.

What Are TikTok Playlists, Anyway?

Think of TikTok Playlists as curated folders that live directly on your profile. Instead of forcing new followers to endlessly scroll through hundreds of videos to find that one tutorial you posted six months ago, you can group related content together under a clear, clickable title. When a viewer finishes one video in a playlist, TikTok automatically suggests the next one, creating a seamless, encouraging viewing session that keeps them on your page longer.

This simple organizational tool is one of the most underutilized growth features on the platform. While not every creator has access to it yet (it’s still in rollout), those who do can gain a significant strategic advantage.

The Real Benefits of Using TikTok Playlists

Playlists aren’t just about looking organized, they're about creating a deliberate user experience that directly impacts your account's performance. Here’s why you should start using them as soon as you get access:

• It Boosts Watch Time and Session Duration: This is the big one. The TikTok algorithm loves it when a user watches multiple videos from the same creator in one sitting. It signals that your content is high-quality and engaging. By creating a playlist, you’re basically handing the algorithm what it wants, making it more likely to push your content out to a wider audience on the For You Page.
• It Improves Follower Onboarding: When a new visitor lands on your profile, they’re trying to figure out if you’re worth the follow. A cluttered feed can be overwhelming. Playlists act as a perfect "Start Here" guide, instantly showing them the value you provide. You can create playlists like "Beginner Tips," "Our Top Products," or "Frequently Asked Questions" to immediately answer their unspoken questions.
• It Establishes Your Niche Authority: Grouping your videos by topic showcases your expertise without them having to dig for it. For example, a financial advisor can have playlists like "Investing 101," "Saving for Retirement," and "Credit Score Myths." This instantly positions them as a knowledgeable resource and a credible source to follow.
• It Gives Old Content a New Life: That amazing video you posted last year that went viral? Don't let it get buried. Adding it to a relevant playlist keeps it visible and valuable, continuously driving views and engagement long after its initial publication date. It's a fantastic way to evergreen your best work.

Getting Started: Your Step-by-Step Guide to Creating TikTok Playlists

Before you get going, let's address the most common question: why don't I have the playlist feature? The honest answer is that TikTok is selective. The feature is primarily available for users with a Creator or Business account, and while there's no official follower count mentioned, it typically rolls out to accounts with established engagement and a decent number of followers (often starting around 10k, but this varies wildly).

To check if you have it, go to your profile page and look at the tabs above your videos. If the feature is available, you'll see a prompt to "Sort videos into playlists." Tapping this will allow you to create your first one. Here is how:

How to Create Your Very First TikTok Playlist

Setting up your first playlist is very straightforward once you've confirmed you have access. Just follow these steps:

1. Navigate to your profile tab in the TikTok app.
2. Look above your video grid. If you have the feature, you'll see a prompt to "Sort videos into playlists." Tap it. (If you've already created one, you'll see a "+" sign next to your existing playlists.)
3. A new screen will pop up. First, give your playlist a descriptive name. Be specific! Instead of "Tips," try "Marketing Tips for SaaS."
4. Next, you'll see a list of all your public videos. Tap the ones you want to include in this playlist. Remember, you can only add public videos - private or draft videos won't appear as options.
5. Once you've selected your videos, tap the "Next" button.
6. On the final screen, you can rearrange the order of the videos in your playlist. Simply drag and drop them until they’re in a logical sequence. The video at the top will be the one viewers see first.
7. Tap "Create Playlist," and you’re done! The playlist will now appear as its own curated collection on your profile.

How to Add a Video to an Existing Playlist

Did you just post the perfect video for one of your existing collections? Adding it is even easier:

1. Find the public video you want to add to a series you already built.
2. Tap the three dots icon (...) on the right side of the screen to open the options menu.
3. Look for the "Add to playlist" option (it usually has a little + icon shaped like a list).
4. A list of all your playlists will pop up. Tap the one you want to add the video to, and that’s it.

How to Manage, Edit, or Delete Playlists

As your content strategy evolves, so will your playlists. Maybe you want to rename a collection, add new videos, or remove an outdated one. Here’s how:

• To rename or delete a playlist: Navigate to the playlist from your profile, tap the three dots (...) at the top right, and you’ll get options to change the title or delete the entire playlist.
• To reorder or remove videos: Open the playlist, tap those same three dots, and select "Edit playlist." From there, you can drag videos to reorder them or tap the minus sign to remove a specific video from the playlist.

Beyond the Basics: Creative Strategies and Best Practices for Playlists

Now that you know the mechanics, let’s talk strategy. Don't just make playlists randomly. Think about your followers' experience and what they might be searching for. Here are some smart ways to use playlists to build your brand and keep viewers engaged:

1. Create Content "Pillars" as Playlists

This is the most common and effective strategy. Your content pillars are the core topics your brand is known for. Organize your feed based on these themes.

• A fitness trainer could have playlists like: "10-Minute Workouts," "Meal Prep Hacks," and "Stretching & Mobility."
• A B2B company could use: "Client Success Stories," "Product Demos," and "Industry Insights."
• A woodworker might have: "Easy Beginner Projects," "Tool Maintenance Tips," and "Shop Tour 2024".

2. Build a “Start Here” Guide for Newcomers

When someone is new to your page, make it unbelievably easy for them to "get" what you do. Create a definitive "Start Here" or "New Here?" playlist. Fill it with:

• Your most viral video that best encapsulates your content.
• A video introducing you or your brand (your "origin story").
• Your three most valuable or informative videos that showcase your expertise.

This curated little intro pack is far more effective than just hoping they'll stumble upon your best content by scrolling.

3. Organize a Multi-Part Series

If you create content that builds on a story told episode-by-episode, a playlist is an absolute must-have. Whether it’s a "Day in the Life" series, a step-by-step tutorial that spans multiple videos (like building furniture or coding a website), or a storytelling saga, putting it all in one tidy playlist ensures no one misses a beat. Call it something obvious, like "How to Build a Custom Desk (Full Series)."

4. Set Up a Visual FAQ Section

Are you constantly getting the same questions in your DMs and comments? Turn the answers into a library by creating a FAQ playlist. This saves you and your audience time and helps them find answers quickly. Businesses can save tons of time with playlists like:

• "All About Shipping"
• "Refund Policy Info"
• "How to Use [Feature Name]"

Best Practices for Better Playlists

A few small details can make your playlists perform much better.

• Keep Your Names Short, Sweet, and Searchable: Think about what words someone might type into the TikTok search bar. Use clear keywords. Character count is limited, so something like "Marketing Tips" is better than "Some of My Favorite Awesome Tips for Marketing Your Business." Using a relevant emoji can also make it stand out.
• Make Your Best Video The First Video: The first video in your playlist acts as the "thumbnail" or cover for the whole thing. Make it one of your most engaging or visually appealing entries to hook viewers in.
• Promote Your Playlists In Your Videos: Don't assume people will search out your playlists on their own. Reference a playlist directly in a video or in a pinned comment. For example: "If you want more beginner-friendly workouts, check out my '5-Minute HIIT' playlist!"

Final Thoughts

TikTok playlists are one of the best tools at your disposal for elevating your profile from a simple dumping ground for videos to a strategic content hub. By organizing your past videos smartly, you help your audience, satisfy the algorithm by increasing session time, and reinforce your own brand authority. It takes just a few minutes to set up, but the rewards in user experience and potential content visibility are enormous.

Getting your videos into organized, binge-watchable series is often the goal, but mapping those series out ahead of time can feel like a chaotic mess, especially when you’re doing it across multiple platforms. That's actually why we built Postbase in the first place. I personally use its visual calendar to map out my whole TikTok plan week by week, ensuring my content series flow logically before I even hit record. Planning ahead this way confirms my TikTok video grid not only looks good but also feeds perfectly into strategic topic collections that keep my audience engaged.