Instagram Tips & Strategies

How to Make a New Line in Instagram Bio

By Spencer Lanoue
October 31, 2025

Crafting the perfect Instagram bio is surprisingly tricky, and getting your text to break into new lines can feel like a secret code. A clump of text is hard to read and doesn't do your brand justice. This guide will show you exactly how to add line breaks, or spaces, to your Instagram bio on any device, giving it the clean, readable format it deserves.

Why a Well-Spaced Instagram Bio Matters

Your Instagram bio is your digital handshake. It’s one of the first things potential followers see, and within seconds, they decide whether to tap that "Follow" button. A crammed, unreadable block of text can turn people away before they even get to your content. A well-formatted bio, on the other hand, immediately signals professionalism and clarity.

Here’s why taking a minute to add line breaks is a game-changer:

  • It’s Scannable: People don’t read online, they scan. Line breaks create visual space, allowing a user’s eyes to jump from one piece of information to the next. They can quickly grasp who you are, what you do, and why they should care.
  • It Highlights Key Information: You can use line breaks to give each important element its own space. Your title, your mission, your location, and your call-to-action (CTA) all stand out when they aren’t fighting for attention on the same line.
  • It Shows Professionalism: A clean, organized bio looks intentional and curated. It gives the impression that you care about your branding and the experience you provide to your audience, which builds trust right from the start.
  • It Lets You Emote: Spacing allows you to use emojis as bullet points or directional cues more effectively, adding personality without creating chaos.

Think about the difference between these two bios:

Before:

The Wanderlust Baker ✨ |📍San Francisco, CA | Gluten-Free Recipes & Travel Guides | My mission is to show you that a GF lifestyle can be delicious and adventurous! Grab my free e-book below! 👇 cookbook.com/free

After:

The Wanderlust Baker ✨
👩‍🍳 Gluten-Free Recipes & Travel Guides
📍 San Francisco, CA

My mission: Delicious & adventurous GF living.

Grab your free e-book! 👇
cookbook.com/free

The second version is instantly more approachable, easier to digest, and much more effective at guiding the reader's eye to the link. That's the power of a simple line break.

How to Make a New Line in Your Instagram Bio: Two Methods

There are two main ways to get the job done. The first one is a quick attempt within the app, which can be hit-or-miss. The second method is the foolproof solution that works every single time.

Method 1: Hitting 'Return' Inside the Instagram App (The Quick Try)

Sometimes, the simplest solution works. Depending on your phone’s operating system and the current version of the Instagram app, you might be able to add line breaks directly in the bio editor. It’s worth a shot, but don’t be surprised if it doesn’t stick after you hit save.

Here's how to try it:

  1. Open Instagram and go to your profile page by tapping your profile picture in the bottom-right corner.
  2. Tap the “Edit Profile” button located below your bio.
  3. Tap on the “Bio” section to open the text editor.
  4. Type the first line of your bio. To start a new line, tap the “Return” or “Enter” key on your keyboard (it’s usually in the bottom-right of the keyboard).
  5. Continue writing your bio, hitting “Return” each time you want a new line.
  6. Once you’re finished, tap “Done” or the checkmark in the top-right corner to save your changes.

Now, go back to your profile and check. Did the line breaks stick? If they did, you’re all set! If your text reverted back to one solid block, it's time for the guaranteed method.

Method 2: The Copy-and-Paste Technique (The Foolproof Way)

This is the tried-and-true method that social media managers and creators swear by. By writing your bio in an external app and pasting it into Instagram, you bypass Instagram’s formatting quirks and maintain complete control over your line breaks and spacing.

This works flawlessly on iPhone, Android, and desktop.

Here’s the step-by-step process:

  1. Open a Notes App: Find a simple text-editing app on your phone. For iPhone users, the default Notes app is perfect. For Android users, Google Keep or any similar notes app will do the trick. You can also do this in a text message draft or an email draft.
  2. Write Your Bio: Compose your bio text exactly as you want it to appear. Use the "Return" or "Enter" key on your keyboard to create new lines. This is your chance to perfect the spacing and layout. Add your emojis and symbols here, too.

For example, you might type:

    Digital Marketing Pro 🚀
    Helping small brands grow BIG.
    ☕️ Based in NYC
    Click the link for my weekly newsletter! 👇
  1. Select and Copy: Once your bio looks exactly right, tap and hold on the text, and then drag the selectors to highlight the entire bio you just wrote. Tap “Copy.”
  2. Return to Instagram: Open the Instagram app and navigate back to your profile.
  3. Edit Your Profile: Tap the “Edit Profile” button, then select the “Bio” field.
  4. Delete and Paste: If you have any existing text in your bio, delete it all. Then, tap on the empty field and select “Paste.” Your perfectly formatted bio should appear, line breaks and all.
  5. Save Your Work: Tap “Done” or the checkmark to save.

Go back and admire your profile. The line breaks will be exactly where you intended them to be, creating a clean, professional, and easy-to-read bio.

Pro Tips for an Eye-Catching Bio

Now that you’ve mastered the line break, let’s take your bio from good to great. A few extra touches can make it even more effective at converting visitors into followers and customers.

Use Invisible Characters for Centered Text or Cleaner Breaks

Want to take your spacing to the next level? You can use invisible space characters to create the illusion of centered text or to add an empty line for more visual breathing room. A regular line break takes up one line, but an invisible character on its own line creates a true blank line.

It's simpler than it sounds. Just copy the space between these brackets - not the brackets themselves:

[⠀⠀⠀⠀⠀⠀⠀⠀⠀]

Here’s how you could use it in your Notes app before copying it over to Instagram:

Jane Doe
[PASTE INVISIBLE SPACE HERE]
Artist & Designer
[PASTE INVISIBLE SPACE HERE]
Shop my prints 👇

This will create more dramatic vertical spacing than a simple line break, really making your text pop. You can also paste these spaces before your text to indent it or create alignment. Experiment in your notes app to see what looks best.

Leverage Emojis Strategically

Emojis are a great way to add personality and visual flair, but don't overdo it. The key is to use them with purpose. They can serve as bullet points, draw attention to key info, or quickly communicate your brand’s vibe.

  • For lists: Use checkmarks ✅, pushpins 📍, or simple dots ⚫️ to make a clear, scannable list.
  • For personality: Use emojis that reflect your niche. A personal trainer might use a dumbbell emoji (🏋️‍♀️), while a baker might use a cupcake (🧁).
  • For direction: Always use a pointing emoji (👇👉) to draw a visitor's eye down to your link. It's a surprisingly effective CTA.

Include Keywords for Search

Instagram is a search engine, and your bio is prime real estate for keywords. Think about what terms your ideal follower might search for. Are you a "Yoga Instructor in Portland" or a "Vintage Clothing Reseller"? Put those exact phrases in your bio. This helps the right people find you when they search on the platform. Your name field is also searchable, so be sure that's optimized, too!

Always Have a Clear Call to Action (CTA)

Your bio should end with an instruction. What is the single most important action you want someone to take after reading your bio? Tell them explicitly. Don't be shy about it.

Great CTAs are specific and compelling:

  • “👇 Tap to shop our new arrivals”
  • “📥 Get my weekly marketing tips”
  • “🗓 Book a free discovery call”
  • “🎧 Listen to the latest podcast episode”

Your CTA gives your bio a purpose and turns passive profile viewers into active community members or potential customers.

Remember that you only have 150 characters, and every space, letter, and line break counts. Writing it out in a notes app first helps you stay within that limit while getting the layout just right.

Final Thoughts

Adding line breaks to your Instagram bio is a small detail that makes a massive impact. Using the copy-and-paste method from a notes app reliably gives you full control over your formatting, instantly making your profile look more polished and easier for visitors to understand at a glance.

Once you get your bio looking exactly right, the real work of consistent content creation begins. I've found that using a visual content calendar like Postbase is essential for mapping out our Reels, Stories, and posts to ensure they align with our brand. Planning everything visually allows us to maintain the same polished, professional feel from our bio all the way through our feed, creating a truly magnetic profile that makes people want to stick around.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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