How to Make a New Admin on a Facebook Page

Adding a new admin to your Facebook Page is a simple task that unlocks a world of collaboration, but the process can be confusing with Facebook's different page layouts. This guide walks you through every step securely and efficiently. We'll show you exactly how to add people to your team, what permissions they'll have, and how to manage them, covering both the New Pages Experience and Classic page layouts.

Why Add Another Role to Your Facebook Page?

Running a successful Facebook Page rarely happens in a vacuum. As your brand grows, you'll need helping hands to keep up with content creation, community engagement, and advertising. Delegating tasks isn't just about saving time, it's about smart social media management.

Here's why you might need to add a team member to your Page:

• Share the Workload: Juggling content creation, scheduling, replying to comments, and analyzing results is a heavy lift for one person. Adding an Editor or Moderator divides these responsibilities, preventing burnout and allowing for more consistent activity.
• Bring in an Expert: You may want to hire a freelancer or agency to run your Facebook Ads. Giving them "Advertiser" access allows them to manage your campaigns and all the right data without giving away full control of your Page.
• Secure Back-Up: Having only one admin is risky. If you get locked out of your account, you lose control of your Page entirely. Adding a second, trusted admin acts as a safety net, so someone can always manage the Page.
• Improve Community Management: If your comments section and inbox are buzzing with activity, a "Moderator" can focus exclusively on responding to messages and keeping the community healthy while you focus on content strategy.

First, Understand the Facebook Page Roles

Before you make someone an admin, it's vital to understand what each permission level means. Granting someone the wrong level of access can be a risk to your Page's security and reputation. Facebook offers a spectrum of roles, allowing you to give people just enough access to do their jobs without handing over the keys to the entire operation. This is often called the "principle of least privilege."

Admin: The Keys to the Kingdom

An Admin has complete and total control over the Page. They can do everything, including: manage all other roles (add or remove people, including other admins), edit the Page, create/delete posts, respond to comments and messages, run ads, see insights, and even delete the Page itself. Only give this role to people you trust completely, like a business co-founder.

Editor: The Content Manager

This is the most common role for a social media manager or content creator. An Editor can do everything an Admin can do related to content and communication - publish posts, go live, respond to comments, create ads, and view insights. The one critical thing they cannot do is manage Page roles or settings. They cannot add or remove other people.

Moderator: The Community Guardian

The Moderator role is designed for community management. They can respond to comments on posts, remove unwanted comments, respond to DMs in the inbox, and see who created a post. They cannot create new posts or content for the Page. This role is perfect for a team member whose main job is to engage with your audience.

Advertiser: The Growth Specialist

As the name suggests, this role is for anyone managing your advertising efforts. An Advertiser can create and manage ads, see which admin published a post, and view Page performance insights. They cannot publish content to the Page or act as a community manager. It's the perfect, limited role for ad agencies or freelance specialists.

Analyst: The Data Watcher

The Analyst has the most limited access. They can view Page insights and see which admin was responsible for publishing each post. That's it. This role is helpful for stakeholders or team members who need to report on performance without having the ability to interact with the Page publicly.

How to Add an Admin: New Pages Experience vs. Classic Pages

The process for adding a person to your Page will look different depending on which version of Facebook Pages you are using. Facebook has been slowly rolling out its "New Pages Experience," which has a completely different admin interface. We'll cover the step-by-step instructions for both systems below, so you can follow the guide that matches what you see on your screen.

Step-by-Step: Adding an Admin on the New Pages Experience

If your Page interface mimics a personal profile (where you "switch" between your personal profile and your Page), you're using the New Pages Experience. Here's how to add a role.

1. Switch To Your Page: Click your profile picture in the top-right corner of Facebook and select "See all profiles." Then, choose the Page you want to manage.
2. Go to Your Professional Dashboard: Once you're managing the Page, click your Page's profile picture in the top-right corner again. From the menu, select "Professional Dashboard."
3. Navigate to Page Access: In the left-hand menu of the Professional Dashboard, scroll down and find "Page Access." Click on it.
4. Add a New Person: At the top of the Page Access screen, you'll see "People with Facebook access" and "People with task access." Click the "Add New" button next to the relevant section.
5. Search for and Select the Person: A pop-up will appear. In the search box, start typing the name or email address of the person you want to invite. Select them from the list when they appear.
6. Assign Their Access and Send the Invite: This is the most important step. You can grant them "full control" (which makes them an Admin) or assign them specific tasks like content, messages, or ads. Choose the permissions you want them to have, then click the "Give Access" button.
7. Confirm With Your Password: For security, Facebook will ask you to re-enter your personal profile password to confirm that you want to add this person. After entering it, the invitation will be sent.

A Note on "Facebook Access" vs. "Task Access"

In the New Pages Experience, Facebook separates full management from specific tasks.

• People with Facebook access: This replaces the old Admin and Editor roles. When you give someone Facebook access, they can switch into the Page and manage it directly. You can give them full control (Admin) or let them manage just content, messages, ads, and insights (Editor).
• People with task access: This is for more limited roles like Moderator, Advertiser, or Analyst. These individuals manage the Page from tools like Meta Business Suite and don't "switch" into the Page profile.

Step-by-Step: Adding an Admin on a Classic Page

If your page still shows the traditional "Settings" tab at the top or in the side menu and you don't "switch" into it like a profile, you're likely on a Classic Page.

1. Navigate to Your Page: Go to the Facebook Page you want to manage.
2. Access Page Settings: Look for a "Settings" option in the left-hand menu. Click it.
3. Click on "Page Roles": Within the Settings menu, you'll see another option labeled "Page Roles." This is where all user management happens.
4. Assign a New Page Role: Look for the heading "Assign a New Page Role." There will be a box where you can type a name or an email address. Start typing the name of the person you want to add.
5. Choose the Role and Add: To the right of the name box, there's a dropdown menu (it usually defaults to "Editor"). Click it to see all the available roles: Admin, Editor, Moderator, etc. Select the correct role, then click the blue "Add" button.
6. Enter Your Password to Confirm: Just like with the New Experience, Facebook will require your personal password for security. Enter it and click "Submit." The invitation is now on its way.

What Happens After You Send the Invitation?

Sending the invite isn't the final step. The person you invited needs to accept the role. They will receive a notification on Facebook (and possibly an email) letting them know you've invited them to help manage your Page. The invitation is in a "Pending" state until they accept. It's good practice to let them know you've sent it so they can look for the notification. Invitations expire in 30 days if they are not accepted.

Troubleshooting Common Problems

Sometimes things don't go as smoothly as planned. Here are some quick fixes for common issues.

• "I can't find the person I want to add." Try searching by the email address associated with their Facebook account. For Classic Pages, sometimes you need to be Facebook friends with the person before you can add them.
• "They didn't receive the invitation." Ask them to check their notifications on Facebook directly. Sometimes the alert gets buried. You can also have them visit the "Pages" tab on their Facebook profile, which should show pending role invitations.
• "The 'Add' button is grayed out." This almost always means you are not an Admin of the Page yourself. Only Admins can add new people and manage roles. You'll need to ask an existing Admin to make the change for you.

Final Thoughts

Managing who has access to your Facebook Page is a foundational part of a strong social media strategy. Now that you know how to navigate the differences between page experiences, understand the various roles, and can troubleshoot common issues, you have the confidence to build and manage your team securely.

Once your team members are in place, efficient collaboration is everything. At Postbase, we designed our platform to make teamwork on social media feel effortless. We offer a beautiful visual calendar to plan your content strategy together, a unified inbox to handle comments and DMs from one central place, and rock-solid scheduling so everyone knows what's going live and when. It eliminates the chaos of juggling multiple logins and spreadsheets, letting your team focus on creating great content.