Instagram Tips & Strategies

How to Make a Draft on Instagram

By Spencer Lanoue
October 31, 2025

You’ve crafted the perfect Instagram post - the photo is flawless, the caption is clever, and your hashtags are ready to go. The only problem? It’s not the right time to post it. Instead of letting that spark of genius go to waste, you can save it as a draft and come back to it later. This guide will show you exactly how to save, find, and manage drafts for Posts, Reels, and Stories, plus share a few strategies for using drafts to build a smarter, more efficient content workflow.

Why Use Instagram Drafts? More Than Just a "Save for Later" Button

On the surface, Instagram drafts are just a simple way to save your unfinished work. But for savvy creators, marketers, and business owners, they are a fundamental part of an organized social media strategy. Using drafts effectively can totally change the way you manage your account.

Here’s why they’re so valuable:

  • For Batch Creating Content: Instead of scrambling to create a post every single day, you can dedicate a block of time once a week to "batch" your content. Create five to seven posts, Reels, or Stories at once, save them all as drafts, and then spend the rest of the week simply publishing them. This saves an enormous amount of time and mental energy.
  • To Avoid Costly Mistakes: Rushing to post can lead to typos, forgotten tags, or the wrong location. Saving your post as a draft gives you a chance to step away and review it with fresh eyes before it goes live. You can proofread your caption, double-check your hashtags, and confirm you’ve tagged the right accounts.
  • To Maintain Brand Consistency: Using drafts helps you visualize how your upcoming content will fit into your overall grid aesthetic. You can stage several posts as drafts to see how their colors, tones, and subjects look together, helping you maintain a cohesive and professional feed.
  • To Capture Ideas in the Moment: Inspiration rarely strikes on schedule. When a brilliant idea for a Reel pops into your head or you think of the perfect witty caption, you can quickly create a draft to capture it. Your drafts folder becomes an idea bank you can draw from whenever you feel uninspired.

How to Make a Draft for Instagram Posts

Saving a draft for a standard feed post (a single photo or video) is a straightforward process. Here’s a step-by-step breakdown.

Creating the Draft

  1. Tap the plus icon (+) at the bottom of your screen to start a new post.
  2. From your phone’s gallery, select the photo or video you want to use.
  3. Once you've selected your media, tap 'Next'. Now you can apply any filters or edits. When you're done, tap 'Next' again.
  4. You'll now be on the final screen where you write your caption, tag people, and add a location. You must make at least one change on this screen for the "Save Draft" option to appear. This means you need to write a caption, tag an account, add a location, or even just add a filter earlier.
  5. To save the draft, tap the back arrow (<,) in the top-left corner of the screen.
  6. A pop-up menu will appear asking if you want to 'Save Draft' or 'Discard'. Tap 'Save Draft'.

That's it! Your post is now safely stored in your drafts, ready for you to finish later.

Finding Your Saved Post Drafts

Accessing your drafts is just as easy as creating them.

  1. Tap the plus icon (+) as if you're creating a new post.
  2. On the gallery screen where you choose your media, you will now see a 'Drafts' section appear right below the search bar, next to 'Recents'.
  3. Tap on 'Drafts' to view all of your saved posts.

Editing or Deleting a Post Draft

To continue working on a draft, simply tap on it from the 'Drafts' folder. You’ll be taken right back to the captioning and editing screen. To get rid of drafts you no longer need, go to your 'Drafts' folder and tap 'Manage' in the top-right corner. Select the posts you want to remove and then tap 'Discard'.

How to Save a Draft for Instagram Reels

Saving Reel drafts is one of the most useful features for creators, as Reels often involve multiple clips, audio syncing, and text overlays that you can’t finish in one sitting. The process is slightly different from feed posts.

Saving a Reel Draft on Your Phone

  1. Start by creating your Reel. Tap the plus icon (+) and select 'Reel'.
  2. Record your video clips or upload them from your camera roll.
  3. Add your audio, text, effects, stickers, and any other creative elements. When you’re happy with the edits, tap 'Next'.
  4. This brings you to the Share screen. Here, you can write your caption and edit your cover image.
  5. At the bottom of this screen, below 'Advanced Settings,' you'll see an option to 'Save Draft'. Tap it.

Your entire Reel project - clips, music, effects, and text - will be saved for later.

Finding Your Saved Reel Drafts

Reel drafts are stored in a dedicated folder that is very easy to find.

  1. Go to your own Instagram profile page.
  2. Tap the Reels tab (the clapperboard icon) to view your Reels grid.
  3. Your 'Drafts' folder will be the very first tile in your grid, appearing before all your published Reels. Tap on it to see all your saved Reel drafts.

Important Notes About Reel Drafts

Reel drafts are incredibly useful, but they come with a few limitations you should be aware of:

  • They are saved locally: Reel drafts are tied to the specific device you created them on. You cannot start a draft on your phone and finish it on your tablet.
  • They can be lost: Because they are stored locally, if you delete and reinstall the Instagram app, you will lose all of your saved Reel drafts forever. Major app updates can also sometimes cause drafts to disappear, so it's best not to leave your masterpiece in drafts for too long.
  • Downloading is different: On the edit screen, the 'Download' button saves the raw video content to your camera roll, often without any sticker or audio elements saved within the file. 'Save Draft,' on the other hand, preserves the editable project inside the Instagram app.

Saving an Instagram Story as a Draft (The Workaround)

For a long time, Instagram didn't have an official "draft" feature for Stories, forcing users to rely on workarounds. While a native draft function is now slowly rolling out, it's not available to everyone yet. Here’s how to handle both methods.

The "New" Official Story Draft Feature

If you have access to this feature, it works similarly to Post drafts.

  1. Create your Story, adding text, stickers, GIFs, or other elements.
  2. Press the 'X' button in the top-left corner to exit the Story editor.
  3. A pop-up menu will give you three options: 'Discard Media', 'Save Draft', or 'Cancel'.
  4. Tap 'Save Draft'. Saved Story drafts are kept for seven days before they are automatically deleted.

The Classic Workaround: Saving to Your Camera Roll

If you don’t have the new feature, this is the go-to method everyone has used for years, and it works perfectly well in most cases.

  1. Create your Story and finish designing it with all your visual elements like text, drawings, and GIFs.
  2. Before sharing it, tap the download icon (a downward-pointing arrow) at the top of the screen. This will save the complete Story frame as a photo or video to your phone's camera roll.
  3. When you're ready to post, simply open the Story camera, swipe up to access your gallery, and select the saved image or video.

One major limitation to keep in mind: Any interactive stickers like polls, quizzes, sliders, or question boxes will be 'flattened' into the image. They will appear visually but won't be functional. You'll need to re-add those interactive elements right before posting.

Pro-Level Draft Strategy: How to Use Drafts for a Smarter Workflow

Now that you know the mechanics, let's talk strategy. Here’s how you can turn your drafts folder from a storage space into a powerful content planning tool.

1. Master Content Batching

Plan out a few hours one day of the week for content creation. Shoot your photos, edit your videos, research your hashtags, and write all your captions. Build out an entire week’s worth of Posts and Reels and save them all as drafts. For the rest of the week, your only job is to open a finished draft and hit "Share." This eliminates the daily creative pressure of thinking, "What should I post today?"

2. Create a "Hashtag Bank" Draft

Constantly switching between your Notes app and Instagram to copy-paste hashtags is a pain. Instead, create a blank draft post. Choose a random image from your camera roll (you'll never post it), then in the caption, create "groups" of thematically related hashtags. You might have a group for your services, one for local posts, and another for industry tips. When it's time to post, just go to your "hashtag bank" draft, copy the desired group, and paste it into your new caption.

3. Manage Review and Approval Workflows

If you manage social media for a client or have a team that needs to sign off on content, drafts provide a simple review system. Create the post or Reel and save it as a draft. Then, take a quick screenshot of the post preview and the caption. Share the screenshot via Slack, email, or your project management tool for feedback. This ensures everyone is on the same page before anything goes live and prevents embarrassing typos or errors.

Final Thoughts

Mastering Instagram drafts for Posts, Reels, and Stories is a simple but powerful way to bring order to your content creation process. By moving from spontaneous posting to a more planned-out approach, you can save time, improve your content quality, and post with much more intention.

As you get more serious about planning your content, relying solely on drafts stored locally on your phone can feel a bit risky - what if the app glitches or you get a new device? That's actually one of the reasons we built Postbase. We wanted a simple, central place to plan, draft, and schedule all our content - including visually-heavy formats like Reels and Shorts - in a beautiful calendar view that our whole team could access. It keeps your creative ideas safe, organized, and ready for publishing whenever you are.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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