How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Combining four pictures into a single, eye-catching post is one of the best ways to tell a bigger story on Instagram. Instead of making your followers swipe through a carousel, a collage allows you to present a cohesive theme, a 'before and after' journey, or multiple product details all at once. This guide will walk you through several easy methods for creating stunning 4-in-1 layouts, from using Instagram's built-in tools to leveraging powerful third-party apps that offer endless creative freedom.
In a crowded feed, a well-designed collage immediately signals that there's more to your post than a single image. It invites the viewer to pause and explore the relationships between the photos, which can significantly boost engagement and keep people on your content longer. It's a simple change that can have a big impact on your content strategy.
Here’s why it works so well:
The fastest and most straightforward way to create a four-photo collage is right inside the Instagram app itself using the "Layout" feature in Stories. While it’s designed for Stories, it includes a simple hack to save your creation for a feed post. This method is ideal for creating quick, clean collages on the go without downloading any extra apps.
If you want a bit more control without diving into complex third-party apps, Instagram offers a free, standalone app called "Layout." It was designed for one purpose: creating beautiful photo collages quickly and easily. The interface is clean, free of ads, and gives you more layout options and manipulation tools than the in-app Story feature.
When you want to move beyond simple grids and create a truly branded collage - complete with text, brand colors, backgrounds, and unique layouts - third-party apps are your best friend. These tools serve as mobile design studios and give you nearly limitless options for customization.
Canva is a powerhouse for all things social media graphics. It's incredibly user-friendly and offers an enormous library of templates, fonts, elements, and design tools. It’s perfect for creators and businesses who want to maintain a consistent brand identity across their posts.
If Canva is for polished designs, PicCollage is for playful, scrapbook-style creations. Its strength lies in freestyle collages where you can arrange, resize, and rotate photos anywhere on the canvas. It's fantastic for creating content with a more personal, fun-loving, and informal vibe.
As part of the Adobe creative family, Adobe Express delivers professional-grade design tools in a simplified, mobile-friendly package. It strikes a great balance between Canva's template-based ease and Photoshop's power. It's an excellent choice for marketers and brands who desire sophisticated results with less effort.
Creating a collage is easy. Creating a good collage requires a bit of thought. Here are a few tips to elevate your multi-photo posts from a simple collection of pictures to a cohesive and engaging piece of content.
The best collages have a clear theme. Before you select your photos, ask yourself: what story am I trying to tell? Perhaps you’re showing the steps of a recipe, the key features of a product, or capturing different moods from a single event. For example, to showcase a new dress, use one far-away shot, one close-up of the fabric texture, a third on a key detail like the embroidery, and a final lifestyle shot of it being worn.
A collage can look disjointed if the photos have vastly different editing styles. Try to edit all four photos with the same preset or filter to ensure consistent lighting, color tones, and saturation. A cohesive color palette across the four images will make the entire composition feel intentional and pleasing to the eye.
Pay attention to how your photos are arranged. Avoid placing two very "busy" or detailed photos next to each other. Instead, try to balance a busy shot with a simpler one. Mix a wide landscape with a close-up portrait. For a 2x2 grid, placing your two most important images in diagonally opposite corners can create a nice visual flow and guide the viewer's eye across the entire image.
Your caption is the glue that holds the story together. Use it to explain the connection between the four photos. Point things out, tell the story behind the scenes, or ask your audience a question that ties all four images together, such as, "Which of these four moments from our weekend trip is your favorite?"
Creating a four-photo collage for Instagram is a fantastic way to boost engagement and tell more compelling stories in a single post. Whether you use Instagram's simple Layout feature for a quick grid or dive into a feature-rich app like Canva for a fully branded design, you have all the tools you need to create visually stunning content that will make your feed stand out.
Once you’ve designed your perfect collage, getting it posted at the right time is the next step. At Postbase, we built our visual content calendar to help you plan and schedule your content across all platforms with a simple drag-and-drop interface. It's designed for today's social media - making sure your carefully crafted Reels, Stories, and collage posts go live reliably, every single time, without the fuss.
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