How to Log In to TikTok Shop Seller Centre

Getting into your TikTok Shop Seller Centre is the first step to managing your products, tracking sales, and growing your brand. This guide will show you precisely how to log in, troubleshoot common issues you might face, and keep your account secure. We'll cover everything from the desktop version to the mobile app, ensuring you can access your dashboard no matter where you are.

What is the TikTok Shop Seller Centre Anyway?

Before jumping into the login process, it's helpful to understand what the TikTok Shop Seller Centre is and why it's so important for your business. Think of it as your complete command center for everything related to your e-commerce operations on TikTok. It’s a dedicated portal, separate from the main TikTok app, built specifically for merchants.

Once you’re inside, you can manage every aspect of your online store. This includes:

• Product Management: Listing new products, updating inventory levels, writing descriptions, setting prices, and managing product variations.
• Order Fulfillment: Viewing new orders, printing shipping labels, managing logistics, and tracking packages until they reach your customers.
• Financial Tracking: Monitoring your earnings, viewing payment statements, and tracking the financial performance of your shop over time.
• Marketing and Promotions: Creating discount codes, participating in platform-wide campaigns, and setting up affiliate collaborations with TikTok creators.
• Customer Service: Responding to customer inquiries, managing returns and refunds, and maintaining a high level of support.
• Performance Analytics: Analyzing data on store traffic, conversion rates, and top-performing products to make informed business decisions.

Essentially, if it has to do with selling on TikTok, you'll handle it through the Seller Centre. That's why being able to log in reliably is non-negotiable.

The Correct Login URL: Don't Get Phished

One of the most important things to know is the official URL. With the rise of online scams, it's easy to fall for a fake login page designed to steal your credentials. Always double-check that you are on the legitimate TikTok Shop Seller Centre website.

The primary URL for sellers in the US is: https://seller-us.tiktok.com/

For sellers in the UK, it is: https://seller-uk.tiktok.com/

If you're in another region, your URL will likely follow a similar pattern (e.g., `seller-vn.tiktok.com` for Vietnam). Bookmark the correct URL for your region to avoid accidentally navigating to a fraudulent site from a phishing email or a deceptive ad.

How to Log In to TikTok Shop Seller Centre: A Step-by-Step Guide

Logging into your Seller Centre is straightforward. You typically have two primary methods to choose from, depending on how you originally set up your account. Let’s walk through the process for each.

Method 1: Logging In with Phone Number / Email

This is the most common method for sellers who registered their shop directly without linking an existing TikTok profile.

1. Navigate to the Official Login Page: Open your web browser and go to the correct Seller Centre URL for your region.
2. Select the "Log in" Tab: On the main page, you'll see options to "Sign up" or "Log in." Make sure the "Log in" tab is selected.
3. Choose Your Login Method: You will see two options at the top: “Phone number / Email” and “Log in with TikTok.” Stay on the “Phone number / Email” default.
4. Enter Your Credentials: Type in the email address or phone number associated with your seller account. Below that, enter your password. Always double-check for typos, especially in your password.
5. Complete Security Verification: You will likely be asked to complete a simple verification puzzle, such as sliding a piece to fit into an image. This is to prove you're not a bot.
6. Click the "Log In" Button: Once your details are entered correctly, click the prominent "Log In" button.
7. Enter Two-Factor Authentication (2FA) Code: If you have 2FA enabled (and you absolutely should), you'll be prompted to enter a verification code sent to your phone or email. Enter the code to gain access to your dashboard.

Method 2: Logging In with Your TikTok Account

If you created your shop by linking it to your pre-existing TikTok creator or business profile, this is your go-to method.

1. Navigate to the Official Login Page: Go to the correct Seller Centre URL for your region.
2. Click "Log in with TikTok": Instead of filling out the email/password fields, look for the option that says “Log in with TikTok.” It is often styled differently, sometimes as a large button.
3. Authorize the Login: A new window or pop-up will appear, asking you to authorize the Seller Centre to use your TikTok account credentials. This screen will show your TikTok profile picture and username.
4. Click the "Authorize" Button: Review the permissions and click the "Authorize" button. This confirms you want to use your TikTok profile to access the Seller Centre.
5. Gain Access: You'll be automatically redirected to your Seller Centre dashboard. This method simplifies the process, as it uses the login session you already have active on tiktok.com.

How to Log In Using an Android or iOS App

Managing your shop on the go is easy with the "TikTok Seller" mobile app. The process is nearly identical to the desktop version.

1. Download the Official App: Go to the Google Play Store or Apple App Store and search for "TikTok Seller." Download the official application.
2. Open the App: Launch the app on your phone. You'll be greeted with a login screen.
3. Choose Your Login Method: Just like on desktop, you'll have the option to log in with your Phone/Email or with your linked TikTok Account.
4. Enter Your Credentials: Follow the on-screen instructions based on your chosen method. Enter your username and password or authorize through your TikTok account.
5. Complete Verification: Enter your 2FA code if prompted. You will then be logged into your mobile Seller Centre dashboard.

Troubleshooting Common TikTok Shop Seller Login Problems

Sometimes things don't go as planned. Here are some of the most common login issues and how to fix them so you can get back to business.

Problem: You Forgot Your Password

It happens to the best of us. Resetting your password is simple.

• On the login page, click the "Forgot password?" link located just below the password field.
• You'll be asked to enter the email address or phone number connected to your account.
• Follow the on-screen instructions. A password reset link or verification code will be sent to you.
• Use that link or code to create a new, strong password.

Problem: "Incorrect username or password" Error

This is a frustratingly vague error, but it's usually caused by a simple mistake.

• Check for typos: Carefully re-type your email/phone and password. Passwords are case-sensitive, so make sure your Caps Lock key isn't on.
• Use the correct method: Are you trying to log in with your email when you actually signed up by linking your TikTok account? Try the “Log in with TikTok” option instead, or vice versa. This is a very common mix-up.

Problem: Verification Code Isn't Arriving

If you're waiting for a two-factor authentication code and it’s not showing up, here’s what to do.

• Wait a few minutes: Sometimes network delays can hold up SMS messages or emails. Give it a couple of minutes before trying again.
• Check your Spam/Junk folder: If you requested a code via email, it might have been mistakenly filtered into your spam folder.
• Verify your phone number/email: Make sure the last few digits of the phone number or the email address shown on the screen are correct.
• Request a new code: If all else fails, use the "Resend code" option. Avoid doing this too many times in a row, as it can temporarily block you.

Problem: Your Account is Suspended or Deactivated

If you're certain you're using the right credentials but still can't log in, your account might be suspended. This usually happens due to a violation of TikTok Shop's policies.

• You should have received an email from TikTok explaining the reason for the suspension. Check your inbox (and spam folder).
• The email will contain information on how to appeal the decision if you believe it was made in error. You'll need to submit a ticket through the provided channels.

Best Practices for Keeping Your Seller Account Safe

Your Seller Centre contains sensitive business and customer information, so securing it is a top priority.

• Use a Strong, Unique Password: Don't reuse passwords from other services. Use a combination of upper and lowercase letters, numbers, and symbols. A password manager can help you create and store complex passwords securely.
• Always Enable Two-Factor Authentication (2FA): This is the single most effective thing you can do to protect your account. It adds a layer of security that requires a code from your phone or email to log in, preventing unauthorized access even if someone steals your password.
• Be Wary of Phishing Attempts: Never click on links in suspicious emails claiming to be from TikTok. Always log in by typing the official URL directly into your browser or using your bookmark.
• Regularly Review Account Activity: Periodically check your login history and authorized devices within your account settings to spot any unusual activity.

Final Thoughts

Logging into your TikTok Shop Seller Centre is your gateway to managing a successful e-commerce brand on one of the world's most dynamic platforms. By bookmarking the official URL, understanding the different login methods, and knowing how to troubleshoot common issues, you can spend less time struggling with access and more time selling products and delighting customers.

Once you’re logged in, the real work starts - promoting your products. Managing a TikTok Shop also means managing a constant stream of promotional content across multiple social platforms to drive traffic back to your listings. We built Postbase because we understand how chaotic that can get. Instead of juggling native apps to schedule your posts for TikTok, Instagram Reels, and YouTube Shorts, we give you one clean, visual calendar to plan and publish your promotional videos everywhere at once. It helps you stay consistent and focus on what truly matters: growing your business.