How to Link VSCO to Instagram

Connecting your VSCO profile to your Instagram is a great way to showcase your unique aesthetic and guide your followers to more of your carefully curated content. This guide will walk you through the most effective methods for linking your VSCO and Instagram, helping you build a cohesive brand look and cross-promote your presence on both platforms.

Why Bother Connecting VSCO to Instagram?

You might be wondering if it's even worth the effort to link these two platforms. The answer is a resounding yes, especially if you're serious about building a personal brand, a business, or a creator portfolio. Think of VSCO as your art gallery - a space dedicated to your best, most stylized work - while Instagram is your storefront, where you engage with a wider audience daily.

Here’s why making that connection matters:

• Craft a Cohesive Brand Aesthetic: VSCO is renowned for its film-like presets and advanced editing tools. Using it consistently allows you to develop a signature look. By pointing your Instagram followers to your VSCO, you reinforce this aesthetic and show them the full, polished collection of your work.
• Build Social Proof and Authority: A curated VSCO profile acts as a portfolio. It demonstrates your skill and commitment to a specific visual style. For photographers, artists, and creators, this is an excellent way to impress potential clients or collaborators who discover you on Instagram.
• Cross-Promote and Grow Your Audience: Not everyone who follows you on Instagram knows you're on VSCO, and vice versa. Linking the two gives your followers an easy path to discover and follow you on the other platform, boosting your reach in both spaces.
• Save Time and Curate Deeper: Sometimes, an image just feels more at home on VSCO. By linking your profiles, you can post your more artistic or experimental shots to VSCO without feeling pressure to share them on your main Instagram feed, all while still letting your audience know where to find them.

The Most Important Thing to Know: There's No "Official Link" Feature Anymore

Let's clear up a common point of confusion right away. A few years ago, VSCO had a built-in feature that allowed you to directly connect a social media account and display a link on your profile. This feature has been removed. If you're looking for a settings option inside the VSCO app to link your Instagram profile, you won't find it. The same is true for Instagram, there is no specific "Connect to VSCO" button.

Don't worry, though. While the official in-app integration is gone, the strategy for linking your profiles is simple, effective, and actually gives you more control over how you present yourself. The modern way to connect your accounts is all about using your profile URLs strategically.

Method 1: The "Link in Bio" Strategy (Your Best Option)

The single most effective way to connect VSCO to Instagram is by adding your VSCO profile link to your Instagram bio. The "link in bio" is prime real estate and an invaluable traffic driver. When people want to learn more about you, it’s the first place they look.

Step 1: Find and Copy Your VSCO Profile URL

First, you need the direct web address for your VSCO profile. You can easily grab this from the VSCO app.

1. Open the VSCO app on your phone.
2. Tap the Profile icon (the silhouette of a person) in the bottom right corner of the screen.
3. On your profile page, find and tap the Share icon at the top right (it looks like a small box with an arrow pointing up).
4. From the share menu that pops up, select "Copy Link" or "Copy URL". This saves your unique VSCO profile link to your phone's clipboard.

Your URL will look something like this: vsco.co/yourusername

Step 2: Add Your VSCO Link to Your Instagram Bio

Now that you have your VSCO link, it's time to put it on your Instagram profile.

1. Open the Instagram app and navigate to your profile page by tapping your picture in the bottom right.
2. Tap the "Edit Profile" button located just below your bio.
3. You'll see a field labeled "Website". This is where you want to paste your VSCO link. Do not put the URL in the "Bio" section itself, as it won't be a clickable link there. By placing it in the dedicated website field, Instagram makes it a tappable hyperlink.
4. Paste your VSCO profile URL (e.g., vsco.co/yourusername) into the "Website" field.
5. Tap "Done" or the checkmark at the top right to save your changes.

That's it! Your VSCO profile is now officially linked from your Instagram bio, directing an interested audience straight to your curated gallery.

Pro Tip: Mention It in Your Bio Text

To draw even more attention to your link, add a call-to-action in your bio text. Something simple like:

📸 | LA-based photographer

✨ | My full portfolio below

👇 | Check out my VSCO gallery!

This tells visitors exactly what the link is for, encouraging more clicks.

Method 2: Share Aesthetically Edited Photos from VSCO to Your Instagram Feed

Linking profiles is just one part of the equation. The other is consistently showcasing your VSCO-honed aesthetic on your Instagram feed. This creates a visual bridge between the two platforms, letting your editing style do the talking. The goal is to make people want to see more of your work, prompting them to check your link in bio.

Step-by-Step Workflow: VSCO Edit to Instagram Post

1. Perfect Your Edit in VSCO: Open your photo in the VSCO editor. Apply your favorite preset, adjust exposure, contrast, color temperature - do whatever it takes to achieve your signature look.
2. Save to Your Camera Roll: Once you're happy with the edit, you need to save the final image. Select your photo, tap the three-dot menu icon (...), and choose "Save to Camera Roll." A good practice is to make sure your saving preferences are set to the highest quality.
3. Create a New Instagram Post: Open Instagram, tap the (+) icon to create a new post, and select the beautiful image you just saved from VSCO.
4. Write a Strategic Caption: In your Instagram caption, give a subtle nod to VSCO. This conditions your audience to associate your eye-catching style with your use of the app. You can do this by adding something simple at the end of your caption, like:
   - edited w/ vsco
   - vsco cam edit | preset C1
   - full set on my vsco (link in bio!)

This simple habit not only builds brand consistency but also acts as a recurring advertisement for your VSCO profile.

Method 3: Leverage Instagram Stories with the "Link Sticker"

Instagram Stories are a powerful, direct way to drive traffic anywhere you want, including your VSCO profile. Unlike the single link in your bio, you can use the Link Sticker in Stories anytime you share content related to your VSCO work.

How to Use the Story Link Sticker for VSCO

1. Follow the steps above to edit an image in VSCO and save it to your camera roll.
2. Open Instagram and create a new Story by swiping right from your feed. Select the edited image.
3. Before posting, tap the Sticker icon (the square smiley face) at the top of the screen.
4. Scroll down and select the "Link" sticker.
5. In the URL field, paste your VSCO profile link (vsco.co/yourusername). You can also link to a specific image or collection within your VSCO - just navigate to it on the VSCO website and copy the URL from your browser.
6. You can customize the sticker text to make it more appealing. Instead of just showing the URL, you could change it to say "See My VSCO Gallery," "Full Photo Set Here," or "My Favorite Preset."
7. Place the sticker on your Story and share it!

This method is fantastic for when you're sharing a sneak peek of a larger photo set. You can post one or two images to your Story and use the link sticker to invite followers to see the rest on your VSCO profile. Create an Instagram Highlight folder titled "VSCO" to save these stories so new visitors can always find the link.

Bringing Your VSCO & Instagram Strategy Together

Connecting your VSCO and Instagram goes beyond just adding a link. It's about creating a unified brand experience. Here's how to make it all work together seamlessly:

Curate an Irresistible VSCO Gallery

Your VSCO should feel special - like a step-up from your everyday Instagram posts. Use it as a portfolio to feature only your best work. Think in terms of cohesive photo sets, consistent color palettes, and high-quality imagery.

Tell People What to Do

Don't just add a link and hope people click it. Use your Instagram content to actively direct people. In captions, say "I posted the rest of this shoot over on my VSCO, check the link in my bio to see it!" In Stories, use text overlays that point to your link sticker.

Promote the Other Way Around, Too!

If you're active on VSCO, you can also use your image captions there to mention your Instagram handle. Anyone discovering you first on VSCO will have an easy way to find you on Instagram and get the more day-to-day side of your content.

Final Thoughts

Creating a strong connection between your VSCO and Instagram is a smart move for any creator looking to build a consistent and recognizable brand online. By using the link in your bio, sharing your VSCO-edited photos, and leveraging the power of Instagram Stories, you can build a seamless bridge that encourages your audience to engage more deeply with your work across both platforms.

Crafting that perfect aesthetic in VSCO is just the first step, consistently getting that content published across your social channels is where the real work begins. We built Postbase because we believe your tools should make that process simpler, not more complicated. With our visual content calendar, you can plan out when each of your beautifully edited photos will go live on Instagram, Facebook, and more, all from one place. You can drag and drop to reschedule, see everything at a glance, and trust that your posts will actually publish, every single time.