How to Link Pinterest to a Facebook Business Page

Trying to sync your Pinterest and Facebook Business Page to work together seamlessly? You’re in the right spot. While the days of a simple, one-click connect button between the platforms are gone, powerfully linking them is still very much possible and incredibly valuable. This guide walks you through the effective, up-to-date strategies to bridge the gap, cross-promote your content, and grow both audiences in harmony.

Why Even Bother Linking Pinterest and Facebook?

Before we get into the "how," let's quickly touch on the "why." Connecting your efforts on these two platforms isn't just about ticking a box, it's a smart strategic move. Pinterest is a visual discovery engine full of users actively searching for inspiration, ideas, and products. Facebook is a community-building and engagement hub where you can nurture relationships with your audience.

When you link them effectively, you achieve several key goals:

• Audience Cross-Pollination: You introduce your engaged Facebook followers to your curated Pinterest boards, and vice versa. This helps you build a more robust, multi-platform presence without starting from scratch.
• Increased Traffic and Discovery: Driving Facebook users to high-value Pinterest boards can significantly increase your Pin engagement and outbound clicks, especially if those Pins lead to your website or products.
• Streamlined Content Strategy: You can reuse and repurpose beautiful visual content, saving you an enormous amount of time. An infographic that performs well on Pinterest can be shared and discussed on Facebook, extending its reach and lifespan.
• Consistent Brand Storytelling: A cohesive presence across platforms reinforces your brand identity. Seeing the same branding, messaging, and visual style on both Facebook and Pinterest builds trust and recognition.

The Direct Answer: Can You Natively Connect Pinterest and Facebook?

Let's clear this up first. A few years ago, Pinterest offered a straightforward feature to "Claim" your other social accounts, including Facebook, directly within your settings. This feature no longer exists. Platforms frequently change their APIs and integrations, and that direct, automated link is a thing of the past.

But don't worry. The reality is that the most effective methods for connecting your audiences have always been more strategic than just a simple backend connection. Instead of an automated, and often low-visibility, link, you’ll be using powerful manual and indirect methods that give you full control over how your audience moves between your profiles.

Method 1: Make Your Website the Central Hub

The single most powerful way to link your social presences is by using your own website as the bridge. Both Pinterest and Facebook are designed to drive traffic back to a central domain. By making your website the common destination, you create a solid foundation for both platforms to work together.

Step 1: Claim Your Website on Pinterest

Claiming your website on Pinterest is the most important step any business can take on the platform. It unlocks professional features like detailed analytics showing what people are Pinning from your site, and it adds your logo and a "Follow" button to any Pins that originate from your domain. It’s a stamp of authenticity.

Here’s how to do it:

1. Log into your Pinterest Business account.
2. Click the downward-facing arrow in the top-right corner and select Settings.
3. In the left-hand menu, click on Claimed accounts.
4. In the Websites section, click the Claim button.

Pinterest will then give you three options to prove you own the site:

• Add HTML tag: This is often the easiest option. You copy the meta tag provided by Pinterest and paste it into the <,head>, section of your website’s HTML code. If you use WordPress, you can easily do this with a plugin like "Insert Headers and Footers."
• Upload HTML file: Download a specific HTML file from Pinterest and upload it to the root directory of your website using an FTP client or your web host's file manager.
• Add TXT record: This is a more advanced option where you add a DNS record via your domain name provider (like GoDaddy, Namecheap, etc.).

After you’ve added the verification code, go back to Pinterest and enter your website URL. Pinterest will check for the code and confirm your site within about 24 hours.

Step 2: Prominently Feature Your Website on Facebook

Now, make sure that same website is front-and-center on your Facebook Business Page. New followers should immediately see where they can find your main hub of content.

1. Go to your Facebook Business Page.
2. Click on Edit details in your About section (or find a similar button, as Facebook's layout can change).
3. Under "Contact and basic info," make sure your website URL is listed correctly and displayed publicly.

By doing this, you've created a triangle of trust: users discover you on Facebook, go to your official website, and from there, they see Pins and social icons leading them to explore your "inspiration headquarters" on Pinterest.

Method 2: Manually Cross-Promote Your Content

With an unclaimed direct connection gone, strategic manual sharing becomes your best friend. This gives you complete control over what your Facebook audience sees and why they should click over to your Pinterest profile. Here are the most effective ways to do it.

1. Add a Pinterest Link to Your Facebook Page’s Call-to-Action Button

Your Facebook Page's call-to-action (CTA) button at the top of your profile is prime real estate. You can direct it straight to your Pinterest account.

1. On your Facebook Page, click the blue CTA button (it might say "Book Now," "Contact Us," etc.). Select Edit button.
2. Choose a relevant button. "Learn More," "Watch Video," or "Shop Now" can work well.
3. When prompted for a website link, enter the URL of your main Pinterest profile (e.g., `https://www.pinterest.com/yourusername/`) or even a specific, high-value board.
4. Click Save.

Now, any curious visitor on your Facebook Page has a direct, one-click path to your Pinterest content.

2. Share Your Pinterest Boards and Pins in Facebook Posts

Don't just mention you have a Pinterest, show your Facebook audience what they're missing! Treat your Pinterest content like a valuable resource worth sharing.

How to Share a Board:

• Navigate to the Pinterest board you want to share.
• Copy the URL from your browser's address bar.
• Create a new post on your Facebook Page. Write a compelling caption explaining what the board is about and paste the link.

Example: "Planning your next project? 🎨 Our new 'DIY Home Decor' board is packed with over 100 tutorials and ideas to get you started! Check it out and get inspired 👇"

How to Share a Specific Pin:

• Find a high-performing Pin (like a product photo, an infographic, or a blog post graphic).
• Click the "share" icon (the little arrow) and copy the link.
• Paste it into a Facebook post with some context. This is perfect for linking to a new blog post, a recipe, or a tutorial.

3. Feature Pinterest content in Facebook Stories and Reels

Visual, ephemeral content is perfect for quick cross-promotions. Create a visually appealing Facebook Story - maybe a collage of your best Pins or a short video showcasing one of your boards. Then, use the "Link" sticker to add a direct URL to your Pinterest profile or a specific board. For Reels, talk through an idea board you've created and mention in the video and caption that the full collection is on your Pinterest.

Method 3: Adopt a Smart Content Workflow

The key to successful cross-promotion without burning out is having an efficient workflow. Manually posting to each network one-by-one can quickly become disorganized. This is where your overall content process becomes really important.

Your best approach is to plan your visual content first - maybe with Pinterest in mind - and then adapt it for Facebook. For example, a set of 10-15 "home office inspiration" photos can be created all at once. Several can be scheduled out over the week as Pins on your "Home Office Ideas" board. Those same images can be repurposed into a single Facebook Carousel post with a caption like, "Which one is your dream home office? See dozens more on our Pinterest board!"

Working from a single content calendar allows you to see the big picture and plan these cross-platform moments intentionally, rather than treating them as an afterthought.

Best Practices for Facebook and Pinterest Synergy

• Align Your Branding: Use the same profile picture, cover photos/banners (customized for each platform's dimensions), and brand bio on both profiles. Consistency builds recognition and trust.
• Understand the Mindset: Remember why people are on each platform. On Pinterest, they're in a future-planning, discovery mindset (keywords are everything). On Facebook, they're in a community, connection mindset (captions and questions drive engagement). Tailor your descriptions accordingly.
• Pin Your Facebook Live Videos: After a Facebook Live session, download the video. You can upload it to YouTube and then create a Pin that links to the YouTube video, or create an Idea Pin with highlights from the session. This gives your live content a much longer shelf life.

Final Thoughts

Connecting Pinterest to your Facebook Business Page today is less about finding a hidden button and more about building a smart, strategic bridge between two powerful platforms. By using your website as a central hub and actively cross-promoting your best content, you create a powerful flywheel that grows both audiences and strengthens your overall brand presence.

Designing a content plan that harmonizes across multiple platforms can feel like a juggling act. We built Postbase to solve this exact problem because we were tired of wrestling with outdated tools that made planning so complicated. With our clean visual calendar, you can schedule posts across all your platforms, see your entire strategy at a glance, and make sure your Pinterest promotion on Facebook happens right on schedule, without the chaos.