How to Link Facebook to Google Business

Connecting your Facebook page to your Google Business Profile is a small step that pays big dividends for local businesses. It strengthens your online credibility, improves your local search ranking, and makes it easier for customers to find and trust you. This guide will give you a clear, step-by-step process for linking these two essential platforms and explain the simple strategies that make the connection even more powerful.

Why a Simple Link Between Facebook and Google Business Matters So Much

You might be wondering if taking the time to link these two profiles is worth the effort. The answer is a resounding yes. It’s not just about adding another link, it’s about sending strong, positive signals to both potential customers and Google’s algorithm. Here’s why it’s a non-negotiable part of a solid local marketing strategy.

Boost Your Local SEO and Online Visibility

Google’s main goal is to provide accurate, reliable information to searchers. To do this, it scans the web for consistent data about your business. When your fundamental business details - your name, address, and phone number (often called your “NAP”) - are identical across major platforms like your website, Google Business Profile, and Facebook page, it validates your existence and location.

Each consistent mention acts as a trusted “citation” for your business. Linking your Facebook page, a high-authority platform, directly from your Google profile adds a massive layer of confirmation. This helps Google trust your information, which can lead to better rankings in both local search results (like the “map pack”) and traditional search listings.

Build Trust and Social Proof Instantly

Imagine a potential customer finds your business on Google Maps. They’re interested, but they want to know more. Seeing a link to your Facebook page gives them an immediate way to check out your brand's personality and recent activity. Are you posting specials? Do you have happy customers leaving reviews and comments? Is there a lively community around your business?

A static Google profile provides facts, but an active Facebook page provides social proof. It shows that there are real people behind the business who are engaged and responsive. That peek into your brand’s world can be the final nudge a customer needs to choose you over a competitor.

Create a Seamless Customer Journey

Linking the two platforms makes for a smoother experience for your audience. Someone might discover your great reviews on Google, click through to your Facebook page to find details about an upcoming event you’re promoting, and then send you a direct message through Messenger to ask a question.

Without that link, you're placing a roadblock in their path. You want to make it as easy as possible for someone to move from discovery to engagement to conversion. A direct link removes friction and keeps them within your brand’s ecosystem instead of sending them back to Google to search for someone else.

How to Link Facebook to Your Google Business Profile: The Step-by-Step Guide

Gone are the days of hoping Google would magically find and display your social media profiles. Google now provides a direct feature for you to add them yourself. Follow these steps to create that official connection.

Step 1: Grab Your Professional Facebook Page URL

First, you need the correct link. You want a clean, professional "vanity URL," not one filled with random numbers.

• A good URL looks like this: https://www.facebook.com/YourCoolBusinessName
• A default URL looks like this: https://www.facebook.com/profile.php?id=123456789012345

If you don't have a vanity URL yet, it’s easy to set up. Go to your Facebook Page, click "Settings" > "General," and find the "Username" option to edit it. Once you have your clean URL, copy it to your clipboard. You’ll need it for the next step.

Step 2: Add Your Facebook Link Using the "Social Profiles" Feature

This is where you make the official connection within your Google Business Profile (GBP) dashboard.

1. Log in to your Google Business Profile Manager. If you manage multiple businesses, select the one you want to edit.
2. From the main dashboard, click the button that says “Edit profile.”
3. Scroll down until you find the “Contact” area. Right below your website link, you should see a section called “Social profiles.” Click on it.
4. Click “Add social profile.” A new line will appear with a dropdown menu and a text box.
5. In the dropdown menu, select "Facebook."
6. In the text box to the right, paste the full URL of your Facebook page that you copied in Step 1.
7. Click “Save.”

Pro Tip: While you’re here, add any other relevant social profiles you have, like Instagram, X (formerly Twitter), LinkedIn, or TikTok. The more complete your profile, the better.

Keep in mind that Google reviews these changes, so your Facebook link might not appear publicly on your profile for a few days. Just be patient!

Step 3: Make Sure Your Business Information is Identical

Google cross-references the information on your linked profiles to verify accuracy. You need to make sure your core details are a perfect match. This is arguably the most important step for your local SEO.

• Business Name: If your GBP name is “The Corner Coffee Spot,” your Facebook Page name should be the same. Not “Corner Coffee” or “The Coffee Spot.”
• Address: This is a big one. An abbreviation like "St." on one profile and "Street" on another can look like an inconsistency to an algorithm. Pick one format and stick with it everywhere.
• Phone Number: Use the exact same phone number on both profiles.
• Business Hours: Mismatched hours are a quick way to frustrate a potential customer and confuse Google. Update them simultaneously on both platforms whenever they change.

Step 4: Use Your Website as the Central Hub

Your website is your digital home base, and it should act as the central point that connects all of your online properties. Reinforce the link by making sure both your Facebook Page and Google Business Profile point to your website, and that your website points back to them.

• On Your Website: Add visible icons or text links to your social media profiles, including Facebook, somewhere obvious like the footer or header of your site.
• On Your Facebook Page: In the “About” section of your page, make sure your website URL is listed correctly.
• On Your Google Business Profile: Double-check that your website link listed in your profile is correct and working.

This creates a closed loop of trust signals, confirming to Google that all these properties belong to the same legitimate business.

Advanced Tip: Fortify the Connection with Schema Markup

If you want to send a crystal-clear signal to Google, you can use something called "Schema Markup" on your website. Think of it as a special vocabulary that you add to your website's code so search engines can better understand your content. You can add a snippet that explicitly tells Google, "This website and these social profiles all represent the same organization."

Ask your web developer to add a script like this into the <,head>, section of your homepage, updated with your information:

<,script type="application/ld+json">,
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Awesome Business Name",
"url": "https://www.yourwebsite.com",
"logo": "https://www.yourwebsite.com/logo.png",
"sameAs": [
"https://www.facebook.com/YourBusinessName",
"https://www.instagram.com/YourBusinessName",
"https://www.linkedin.com/company/YourBusinessHandle"
]
}
<,/script>,


This is a more technical step, but it’s one of the strongest ways to solidify the connection between your different online profiles.

Best Practices: Making the Most of Your Linked Profiles

Simply connecting your profiles is the first step. To really reap the benefits, you need to manage them as two parts of a single, unified strategy.

Keep Your Messaging Aligned

Your branding and promotions should feel consistent wherever a customer finds you. If you’re running a summer sale announced with beautiful graphics on Facebook, create a Google Business Profile "Offer" post with a condensed version of that message. If a new product drops, announce it on both platforms. This reinforces your marketing campaigns and makes your business look professional and organized.

Encourage Cross-Platform Engagement

Use your existing audiences to boost your weaker channels. Is your Facebook page thriving but you need more Google reviews? Create a post asking satisfied customers to share their experience. A simple "We love hearing from you! Leave us a review on Google" with a direct link to your GBP review page can work wonders. This strategy builds social proof in the place where new customers are most likely to find it.

Leverage Events and Updates Together

If you have an in-store workshop or a webinar planned, create an Event on Facebook to manage RSVPs and engagement. At the same time, create an "Event" or "Update" post on your Google Business Profile that summarizes the details and links directly to the Facebook event page for people to learn more. This maximizes visibility for your events to people searching on Google.

Final Thoughts

Correctly linking your Facebook and Google Business profiles is a foundational task for building a strong, consistent digital presence. It’s not just a technical box to check, it’s how you build trust with new customers and signal your legitimacy to search engines, ultimately helping more people find and choose your business.

Keeping your content - from Facebook promotions and events to Google Business Profile updates - perfectly aligned can feel like a full-time job. This is the exact friction we experienced when managing brands, which inspired us to build a more streamlined solution. Our visual calendar at Postbase lets you plan, schedule, and see all your content across your social channels in one clean view, helping you maintain that vital consistency without constantly jumping between apps. It's designed to give you back your time, so you can focus on building your brand, not the busywork of posting.