How to Link a Group to a Page on Facebook

Connecting a Facebook Group to your business Page is one of the quickest ways to build a dedicated community around your brand. It turns your public-facing Page from a megaphone into the front door of your inner circle. This guide will walk you through exactly how to link them, why it's a smart move for your brand, and what to do afterward to get the most out of your new community hub.

Why Link a Facebook Group to Your Page? The Big Picture

Before jumping into the step-by-step instructions, it’s worth understanding the strategic advantages. Linking isn't just a technical setting, it's a foundational move for community-led brand building. It bridges the gap between your casual followers and your biggest fans, creating a powerful feedback loop and a loyal audience that feels seen and heard.

Centralize Your Brand Identity

When you link a Group to your Page, you gain the ability to post, comment, and engage within that Group as your Page. This is a huge win for brand consistency. Instead of having a founder or social media manager post from their personal profile, every interaction comes directly from the brand itself. This looks more professional, reinforces your brand's voice, and makes it clear who is officially speaking.

Increase Discovery and Membership

Once linked, your Group gains a permanent and prominent home on your Facebook Page. A "Groups" tab will appear on your Page's navigation, and a widget may show a preview of group activity right on your main Page feed. This acts as a constant, non-intrusive advertisement for your community, making it effortless for your Page visitors and followers to discover and join.

Create an Exclusive Value Channel

A Facebook Page is a one-to-many broadcast. A Group is a many-to-many conversation. This distinction is everything. Your Page is for announcements, polished marketing content, and broad-strokes updates. Your Group is for:

• Exclusive content (behind-the-scenes, Q&As, tutorials)
• Early access to products or sales
• Direct feedback and customer research polls
• User-generated content showcases
• Building genuine relationships with and between your most dedicated customers

This "members-only" feel gives people a compelling reason to move from being a passive follower to an active community participant.

The Step-by-Step Guide to Linking Your Group and Page

The process is fairly simple, but you need to meet a couple of criteria first. Let's get that out of the way before you start clicking.

Before You Begin: A Quick Checklist

• Admin Privileges: You must be an admin of the Facebook Page and an admin of the Facebook Group you want to link. You can't link a group you just moderate or belong to.
• New Pages Experience: Your Facebook Page needs to be on the "new Pages experience." Nearly all Pages have been migrated to this format by now, so it's unlikely to be an issue, but it's a prerequisite.
• Have a Group in Mind: Decide if you’re linking a pre-existing group or creating a brand new one from scratch. The steps are slightly different for each path.

Option A: Linking an Existing Group to Your Page

Use this method if you already have an established group and you want to officially connect it to your brand’s Page.

1. Navigate to your Facebook Business Page. Make sure you are interacting as the Page, not your personal profile.
2. On the left-hand navigation menu under "Manage Page," look for the Groups tab. If you don't see it, you may need to add it. To do that, go to Settings > Templates and Tabs and toggle the "Groups" tab to be visible.
3. Click on the Groups tab. You will see a prompt to connect your community.
4. Click the Link Group button. A pop-up window will appear, showing you a list of all the Facebook Groups that you administer.
5. Select the group you wish to link from the list and click the blue Link button next to it.
6. Facebook will ask you to confirm your choice. Click Link Group again to finalize it.

That's it. Your existing group and Page are now officially connected. A notification will be posted in the group to let members know the Page has been linked.

Option B: Creating and Linking a New Group from Your Page

This is the best option if you're starting a community from scratch and want it to be associated with your Page from day one.

1. Just as above, navigate to your Facebook Business Page.
2. Click on the Groups tab from the left-hand menu.
3. Instead of seeing existing groups, you'll see a button that says Create Linked Group. Click it.
4. A configuration window will pop up. Here, you'll need to set up the basics for your new community:
   • Group Name: Make it clear and descriptive. Include your brand name if it makes sense (e.g., "Postbase Pro Community").
   • Choose Privacy: "Public" means anyone can see who's in the group and what they post. "Private" means only members can see the content and discussion. For most brands, a Private group is recommended to foster a sense of exclusivity and safety.
   • Invite Page Followers (Optional): Facebook may give you an option to automatically invite some of your Page followers. This can be a great way to kickstart your membership.
5. After filling in the details, click the Create button.

Your new group will be created instantly and will be automatically linked to your Page.

Your Group is Linked. Now What? 5 Strategies for Success

The technical work is done, but the real work of community building is just beginning. A linked group with no activity is just as useless as an unlinked one. Here’s how to make it a thriving asset for your brand.

1. Post as Your Page, Consistently

Now that you can interact as your Page, make that your default. It reinforces the group’s official status and strengthens your brand presence. When your Page asks questions, shares insights, or celebrates a member's success, it carries more weight. Don't let your community become a ghost town - show up regularly and drive the conversation.

2. Promote the Group on Your Page (Without Spamming)

While the "Groups" tab helps discovery, you need to actively direct people there. Don't assume they'll find it on their own.

• Pin a Post: Create a polished graphic or video about the group and pin it to the top of your Page's feed. Clearly state the benefits of joining (e.g., "Join for exclusive tips, weekly Q&A sessions, and 10% off your next order!").
• Weekly Shout-outs: Create a regular content series on your Page - like "Tip Tuesday" - and end the post with a call-to-action: "For more great tips like this, join our private community!"
• Mention it in Videos: When you go live on your Page or post a Reel, verbally mention the group and its benefits.

3. Create "Members-Only" Content

Your group's value proposition needs to be crystal clear. People won't join if it's just a repeat of your Page's content. Give them something special they can't get anywhere else. Brainstorm exclusive content pillars:

• Behind-the-scenes tours of your office or workshop.
• Live-only Q&A sessions with the founder or team experts.
• First looks at new products and a chance to offer feedback.
• Polls to help decide on new features, logos, or t-shirt designs.
• Group-exclusive discounts or promotional codes.

4. Ask More Than You Tell

Your Page is for broadcasting, your Group is for conversation. Resist the urge to only post announcements. The best community managers are fantastic listeners and question-askers. Spark engagement with posts like:

• "What's the #1 thing you're struggling with right now regarding [your industry]?"
• "Show us a picture of [your product] in your favorite setting!"
• "We're debating two new colors for our next launch. Which one is your favorite: Ocean Blue or Sunset Orange?"

Celebrate and reply to every comment. Make your members feel like their contribution matters - because it does.

5. Set Clear Rules and Moderate Actively

A safe and positive environment is non-negotiable. Use Facebook’s built-in tools to maintain a healthy space. Set up Membership Questions to screen new members and ensure they understand the purpose of the group. Create clear, concise Group Rules and pin them as an announcement. Proactively moderate comments, remove spam, and don’t be afraid to remove members who consistently violate the rules. A well-moderated group is a group where people feel comfortable participating.

Final Thoughts

Linking your Facebook Page and Group is a straightforward process that transforms your social presence from a simple broadcast channel into a thriving brand community. By following these steps and pairing them with a thoughtful content strategy, you can create a valuable space for your most dedicated supporters to connect, engage, and grow right alongside you.

Keeping both your Page feed and your new Group consistently active with engaging content can certainly feel like a juggling act. This is where planning ahead and using a smart scheduling calendar makes all the difference for brand sanity. At Postbase, we designed our visual calendar to help us map out all our social content across different platforms from one clean view. This allows us to spot any gaps in our schedule, batch-create content for the Page and other channels, and ensure our community gets the consistency it deserves without us feeling overwhelmed.