How to Join the Temu Influencer Program

Thinking about joining the Temu Influencer Program? You’re in the right place. This guide walks you through the entire process, from figuring out if you're a good fit to understanding the application steps and creating content that actually earns you money. We'll cover the requirements, commission structure, and best practices to help you get accepted and start earning.

What Exactly is the Temu Influencer Program?

Before jumping into the how-to, let’s get on the same page about what this program is. Temu is a fast-growing online marketplace known for its incredibly low prices on a massive range of products - from fashion and home goods to tech gadgets and craft supplies. Their influencer program is essentially an affiliate marketing partnership. When you join, you receive a unique affiliate code and link that you share with your followers.

Here’s the deal: whenever someone clicks your link or uses your code to make a purchase (or even just download the app), you earn a commission. It’s a straightforward way for content creators to monetize their influence by promoting products their audience might love. The benefits are clear: you can earn money from commissions, potentially receive free products to review, and tap into exclusive promotions only available to partners.

Are You a Good Fit? The Requirements for Joining

While Temu officially states that "everyone is welcome to join," some creators are a better fit than others and have a higher chance of being accepted and succeeding. It’s not just about a numbers game, it's about audience alignment and engagement.

Social Media Presence and Follower Counts

Temu doesn't post a strict minimum follower count, which is honestly great news for micro-influencers. However, a following of at least 300+ on any single social media platform (like Instagram, TikTok, YouTube, Facebook, Twitter etc.) is a good starting point. What matters more than the raw number is that your audience is real and engaged. They want to partner with people who have genuine influence, whether it's over 1,000 followers or 100,000.

Your primary platforms should ideally be visually driven, as this works best for showing off products. Think:

• TikTok: Perfect for short-form video hauls, unboxings, and quick reviews.
• Instagram: Ideal for Reels, Stories with swipe-up links (if applicable), and aesthetic photo carousels.
• YouTube: The best place for in-depth reviews, "What I bought for $X on Temu" videos, and niche-specific hauls.

Content Niche and Audience Alignment

Since Temu sells pretty much everything, a wide variety of niches can work. The common thread is an audience that appreciates a good deal and is open to trying new, budget-friendly products. Successful Temu influencers often operate in these spaces:

• Fashion and Beauty: Hauls, “dupe” finds, and styling videos perform incredibly well.
• Home &, Kitchen: Showcasing a cool kitchen gadget that costs $3? Instant win. Home organization, decor finds, and seasonal decorations are also huge.
• Tech and Gadgets: Unboxing and reviewing affordable tech accessories, from phone stands to unique lighting.
• Hobbies &, Crafts: The craft supply section on Temu is massive, making it a goldmine for an audience of artists, DIY-ers, or hobbyists.
• Lifestyle &, Family: Content around parenting hacks, budget-friendly living, and college dorm essentials is a natural fit.

Ask yourself: Does my audience trust me for budget-friendly recommendations? If the answer is yes, you're on the right track.

Why Your Engagement Rate Matters Most

A brand would rather partner with an influencer who has 2,000 followers and gets 200 likes and 50 comments per post than someone with 50,000 followers and crickets in the comments section. A high engagement rate proves that your audience is listening, trusting, and likely to act on your recommendations.

To get a quick read on your engagement rate, you can use a simple formula for a few of your recent posts:

(Total Likes + Total Comments) / Your Follower Count x 100 = Engagement Rate %

A rate of 2-3% is considered good for many platforms, while anything higher is excellent. When Temu reviews your application, they're looking for signs of a healthy, interactive community.

How to Join: Your Step-by-Step Application Guide

Ready to apply? The process is refreshingly simple. Here’s how to do it in just a few minutes.

1. Go to the Official Temu Affiliate Page: First things first, head over to the Temu website and find their "Affiliate & Influencer Program" page. It’s usually linked in the footer of their site. Avoid any third-party sites claiming to be the official program.
2. Sign Up or Log In: You’ll need a Temu account to join the program. If you already have one, simply log in. If not, you’ll need to create one first. This is the account your commissions will be tied to.
3. Fill Out the Application Form: This part is very straightforward. You'll be asked for basic information, including your name and email. Then, you'll provide links to your social media profiles. Be sure to link the accounts where you have the strongest presence and engagement. Be honest about your follower counts - they will be verified.
4. Submit and Wait for Approval: After submitting your application, the Temu team will review your profiles to see if you’re a good fit. This review process usually takes a few business days. You'll receive an email letting you know whether you've been accepted into the program.

Once you’re approved, you will get access to your personalized affiliate dashboard, where you can find your unique promotion code and affiliate link. This is command central for tracking your clicks, conversions, and earnings.

You’re In! Tips for Maximizing Your Temu Earnings

Getting accepted is just the start. Now, the goal is to create content that resonates with your audience and encourages them to shop. Here’s how you can make a real impact on your earnings.

Understanding the Commission Structure

Temu’s commission structure is designed to heavily reward influencers for bringing new customers to the platform. While the exact numbers can vary, the structure generally looks like this:

• A generous commission (often around 20%) on the total order value for any first-time shopper who uses your link/code.
• A smaller, recurring commission on purchases from returning customers who used your link in the past.
• A potential flat-rate bonus (e.g., $5) for every new user who simply downloads the Temu app using your link.

The key takeaway? Your strategy should focus on reaching people who have never shopped on Temu before. Your content is the bridge that gets them to download the app and make their first purchase.

Creating Content That Actually Converts

Certain content formats perform exceptionally well for promoting Temu products. Instead of just holding up a product and sharing your code, think strategically about the value you provide your audience.

• Epic Haul Videos: The undefeated champion of Temu content. Title your videos things like, "What $50 Gets You on Temu" or "Everything I Ordered for My New Apartment." Unbox the items on camera, share your genuine first impressions, and always show the prices.
• Honest "Is It Worth It?" Reviews: Pick a single, interesting product and give it an in-depth, honest review. Point out the good and the bad. This authenticity builds trust, and your followers will be more likely to buy the items you do enthusiastically recommend.
• Problem/Solution Content: This is perfect for Reels and TikToks. Show a common household problem ("I can never get my kitchen sink organized") and present a cheap Temu product as the brilliant solution. This format is relatable and highly shareable.
• Themed Finds: Focus your content on specific themes like "The Best Temu Finds for College Students" or "Temu Wedding Decor on a Budget." This helps you target a specific audience and makes you a go-to resource for a particular category.

No matter the format, always end with a strong and clear Call to Action (CTA). Explicitly tell viewers what to do next: "Go grab yours using the link in my bio and use code XYZ for 30% off!"

Strategic Placement of Your Link and Code

Making it easy for your followers to shop is essential. Put your link and code in the most accessible places:

• Link in Bio: This is prime real estate on Instagram and TikTok. Use a service like Linktree or Beacons to host your Temu link alongside other important links.
• Video Descriptions: For YouTube, the description box is your best friend. Put your link and code right at the top so viewers don't have to search for it.
• Story Highlights: Create a dedicated Instagram Story highlight specifically for "Temu Finds." Keep an updated collection of your favorite items, each with a direct link (if you have the link sticker feature).
• Pinned Comments: On TikTok and YouTube, pin a comment with your affiliate link and code so it's the first thing people see when they check the comments.

Staying Authentic (and Getting Paid): Best Practices

Your long-term success as an influencer depends on the trust you build with your community. Keep these principles in mind as you create your Temu content.

Disclosure is Non-Negotiable

You absolutely must disclose that you're in a paid partnership and that you’ll earn a commission when people shop through your link. This isn't just a suggestion, it’s a requirement by the FTC. Use clear and conspicuous hashtags like #ad, #temupartner, or #temuaffiliate. Mentioning it verbally in a video is even better ("Just so you know, this is an affiliate link..."). Transparency builds trust, it doesn’t break it.

Promote What You Genuinely Like

While it can be tempting to promote anything and everything, your audience will see right through it if you're not genuine. Order a variety of items and only feature the ones you're truly impressed by. This selectivity shows your followers that your recommendation actually means something. It's better to sell five items your audience loves than to promote fifty items they regret buying.

Engage With Your Community's Questions

When you post a video, people are going to have questions in the comments. "How was the sizing on that dress?" "Is that gadget actually easy to clean?" Make time to answer them. This post-publication engagement shows you're a real person who stands by your recommendations and builds an even stronger relationship with your community, turning passive viewers into loyal supporters.

Final Thoughts

Joining the Temu Influencer Program is a fantastic opportunity for creators to monetize their content by tapping into one of the fastest-growing online marketplaces. By understanding the program's requirements, creating genuinely helpful content, and staying transparent with your audience, you can build a successful and sustainable revenue stream from your social media presence.

As you grow and start posting Temu content across TikTok, Instagram, and YouTube, keeping it all organized can become a real challenge. To stop chaos from taking over your content calendar, we built Postbase with a clean, visual planner that lets you see your entire strategy across all your platforms in one spot. We designed it for a video-first world, so you can schedule your Reels, TikToks, and Shorts all at once and trust they’ll publish reliably - every single time. It just works, so you can spend less time juggling tabs and more time creating.