How to Join a Branded Mission on TikTok

Thinking about how to land your first brand deal on TikTok? Branded Missions offer a direct path for creators to connect with brands and get paid for their content without waiting for a private message in your inbox. This guide breaks down exactly what Branded Missions are, how you qualify for them, and the step-by-step process to find, join, and submit your content for a campaign.

What Exactly is a TikTok Branded Mission?

A TikTok Branded Mission is an official brand campaign that creators can proactively join. Here’s how it works: a brand launches a "mission" with a specific goal, a creative brief, and a budget. Creators who meet the eligibility criteria can then discover these open missions, create a video that fits the brand's guidelines, and submit it for consideration.

Unlike a traditional brand deal where a brand reaches out to you directly, a Branded Mission is more like an open casting call. Brands post their campaign brief, and any qualifying creator can submit their take on it. The brand then selects its favorite videos from the submissions, which get boosted as official Spark Ads or In-Feed Ads. If your video is selected and promoted, you get a portion of the ad revenue based on its performance.

It’s an excellent way to get your foot in the door with major brands, gain exposure, and add another revenue stream to your creator toolkit. It levels the playing field, allowing smaller creators with great ideas and high-quality content a chance to work with brands that might otherwise focus on mega-influencers.

Why Should You Join a Branded Mission?

Beyond the obvious benefit of getting paid, joining Branded Missions can have a significant impact on your journey as a creator. It's a strategic move to build your brand and open doors to future opportunities.

• Direct Access to Brand Partnerships: Stop waiting for brands to find you. Missions let you directly browse and participate in campaigns from well-known companies. It’s a proactive way to start building your portfolio of sponsored content.
• Monetization Opportunities: Performing well in a mission can lead to real earnings. The payment is based on the ad traffic your video drives after a brand boosts it. An engaging, high-performing video can result in a nice payout.
• Increased Visibility and Reach: When a brand selects your video for their campaign, they put their ad budget behind it to boost its visibility far beyond your organic reach. This means new eyes on your content and potentially thousands of new followers discovering your profile.
• Build Credibility and Your Portfolio: Successfully participating in missions shows other brands that you can create professional, effective content that meets a specific brief. Each mission you complete adds to your track record, making you a more attractive partner for future, larger-scale collaborations.
• Low-Risk and High-Reward: The commitment is relatively low. You’re simply creating one video. If it's not chosen, you've still got a solid piece of content for your channel and have gained experience working with a brand's guidelines. If it is chosen, the upside is substantial.

Are You Eligible? Key Requirements to Join a Mission

Before you get started, you need to make sure your account meets TikTok's criteria for participating in Branded Missions. While these can sometimes be adjusted by TikTok, the general requirements are straightforward:

First, access to the feature can vary by location. Branded Missions are available in over 20 regions, but they may not be available everywhere just yet.

Assuming your region is supported, here are the user requirements you'll need to meet:

• Age: You must be at least 18 years old.
• Follower Count: You need to have more than 1,000 followers. This is a low barrier to entry, which makes the program accessible for up-and-coming creators.
• Account Standing: Your account must be in good standing with no history of repeated violations of TikTok's Community Guidelines. Active, positive engagement shows you’re a responsible member of the community.

If you meet these requirements, the Branded Missions feature should be available to you within the TikTok Creator Marketplace section of your app.

Step-by-Step Guide: How to Join a Branded Mission on TikTok

Ready to find your first mission? Following these steps will get you from finding a campaign to submitting your video.

Step 1: Check Your Eligibility in the Creator Tools

First things first, let's confirm you have access. Open the TikTok app and go to your profile page.

1. Tap the three horizontal lines in the top right corner to open the menu.
2. Select Creator Tools.
3. Under the "Monetization" section, look for TikTok Creator Marketplace. Tap it.

If you see a section here for Branded Missions, you’re in! You can proceed to the next step. If you don't see it, double-check that you meet all the eligibility requirements listed above.

Step 2: Browse Active Missions

Inside the Branded Missions section, you'll see a dashboard with a list of all the open campaigns you can join. Each mission will typically show:

• The brand's name and logo.
• The campaign tagline or a short description.
• The "Potential reward" range (this gives you an idea of the campaign's budget).
• The deadline for submissions.

Scroll through the list and look for brands that align with your niche and values. A mission for a vegan skincare brand would be a perfect fit for a cruelty-free beauty creator, but might feel out of place for someone who posts primarily about barbecue recipes.

Step 3: Carefully Review the Campaign Brief

Once you find a mission that looks interesting, tap on it to open the full campaign brief. This is the most important step. Don’t just skim it. The brief is your instruction manual for creating a video the brand will love.

Pay close attention to these details:

• Campaign Objective: What does the brand want to achieve? Are they raising awareness, promoting a product launch, or driving traffic to their website? Understanding the goal will help you craft a more effective video.
• Video Requirements (The Do's and Don'ts): This is your creative checklist. The brand will list specific requirements. This could include things like showing the product in the first three seconds, using a particular song or sound, mentioning a key message, or using a specific call to action. They will also list "don'ts," such as avoiding showing competitor logos or using profanity.
• Hashtags: The brief will almost always require you to use one or more specific hashtags (e.g., #BrandMission, #[ProductName]).
• Brand Mentions: You might be required to tag the brand’s official TikTok account in your caption.

Step 4: Accept the Mission and Create Your Video

If the brief looks good and you have a great idea for a video, tap the "Participate" button. Now it's time to create your content.

Your goal is to strike the perfect balance between following the brand’s rules and maintaining your own authentic style. Remember, the brand chose to open a mission because they want to leverage real creator voices, not make a sterile corporate ad. If you're a comedy creator, find a funny way to integrate the product. If you're an educator, explain a concept and show how the product fits in. Stay true to what your audience expects from you.

Step 5: Submit Your Video for the Mission

Once your video is edited and ready to go, the submission process is straightforward.

1. Upload your video to TikTok as you normally would.
2. On the posting screen (where you write your caption and add hashtags), look for the Add link option.
3. Tap it, and you'll see a button for Branded Mission. Select the mission you're participating in.
4. Finally, toggle on the Ad Settings/Branded Content disclosure. Your required hashtags and brand mention should already be in your caption.
5. Hit Post to submit your video.

That's it! Your video is now submitted. All you have to do is wait for the brand to review the submissions and make their selections. You'll get a notification if your video is chosen to be part of the campaign.

3 Tips to Increase Your Chances of Getting Selected

Joining is one thing, winning is another. To stand out from the other creators joining the same mission, you need to go the extra mile. Here’s how:

1. Read the Brief, Then Read It Again

So many creators make small mistakes that instantly disqualify them. Did the brief say to open with the product? Do it. Did it forbid certain music? Don’t use it. The brands are looking for creators who can follow directions. Carefully adhering to every single detail in the brief shows professionalism and massively increases your chances of being selected.

2. Master the Hook

TikTok is a fast-paced environment. The first 1-3 seconds of your video are everything. Make sure your hook is strong and engaging. It can be a question, a bold statement, or visually captivating scenery. When a brand reviews your video, a powerful hook demonstrates that you understand how to capture attention and stop users from scrolling past an ad.

3. Prioritize Production Quality

You don't need a Hollywood studio, but you do need good production value. Use good lighting (natural light is your best friend), make sure your audio is crystal clear (no background noise), and ensure your video is shot in high resolution. A well-produced video automatically feels more credible and professional, making your submission far more appealing to the brand.

Final Thoughts

TikTok's Branded Mission feature is an outstanding tool for creators looking to monetize their content and build relationships with brands. By understanding the requirements and following a strategic approach to creating your content, you can turn these open opportunities into real revenue and impressive additions to your creative portfolio.

As you start landing more brand deals like Branded Missions, keeping your content schedule organized becomes increasingly important. Balancing sponsored posts with your regular organic content requires a clear plan. That's actually why we built Postbase. Our visual content calendar helps you see everything at a glance - from your mission video going live on TikTok to your Reels on Instagram - so you can spot gaps and keep a consistent flow. It was designed for today's creators who are juggling multiple platforms and video formats, making it easy to plan weeks or even months out, without the chaos.