How to Invite People to Your Facebook Page

Growing your Facebook Page starts with getting the right people to see it, and inviting them is the most direct way to build that initial audience. This guide covers everything from the basic-but-effective method of inviting your friends to more advanced strategies that attract followers who have already shown interest in what you do. We'll walk through step-by-step instructions for each method so you can start growing your community today.

The Foundations: How to Invite Your Friends

Inviting your existing Facebook friends is the classic starting point for any new Page. It’s a low-friction way to get your first batch of followers and begin building social proof. When new visitors see that your Page already has likes, they're more likely to follow it themselves. Here’s how to do it efficiently.

On Desktop (New Pages Experience)

Facebook's "New Pages Experience" streamlines Page management. If your Page's interface looks and feels similar to a personal profile, you're likely on the new experience.

1. Navigate to your Facebook Page while logged in as yourself (your personal profile).
2. Switch to managing your Page by clicking your profile picture in the top-right corner and selecting your Page.
3. Once you're on your Page, look for the three-dot menu (...) on the right side, just below your cover photo. Click it.
4. From the dropdown menu, select Invite Friends.
5. A window will pop up with your friends list. You can scroll through and check the box next to each person you want to invite. To save time, you can also use the search bar to find specific friends.
6. Facebook gives you the option to send invites via Messenger or just through a standard notification. Select your preference and click Send Invites.

Pro-Tip: Resist the urge to select all your friends at once. A targeted approach is always better. Start by inviting friends who you genuinely think will be interested in your Page's topic. A smaller group of engaged followers is far more valuable than a large, silent one, as their engagement will help your content reach more people.

On the Facebook Mobile App

The process is just as simple on your phone.

1. Open the Facebook app and go to your Page.
2. Make sure you are interacting as your Page. Tap the three-dot menu (...) located under the Page's name and cover photo.
3. From the menu that appears, tap Invite Friends.
4. This will bring up your friends list. Check the circles next to the names of the friends you want to invite.
5. Tap Send Invites at the bottom of the screen.

The Pro-Level Strategy: Invite People Who Engage with Your Content

This is arguably the most powerful organic growth feature on Facebook, yet it's often overlooked. You can invite anyone who reacts to one of your Page's posts to like your Page. These are "warm" leads - they've already interacted with a piece of your content, which means they're highly likely to accept your invitation.

Think about it: instead of a cold invitation from a friend, they’re getting an invite right after they've liked or loved a post from your page. The context is perfect, and the conversion rate is much higher.

How to Invite Post Engagers:

1. Find a post on your Page that has received good engagement (likes, loves, etc.).
2. Click or tap on the line of reaction icons and numbers directly under the post. This will open a list of everyone who has reacted to that specific post.
3. Next to the name of each person who has reacted but doesn’t already like your Page, you will see an Invite button.
4. Go down the list and click "Invite" for each person. There’s a limit to how many you can send per day to prevent spam, so focus on your best-performing posts.

This single tactic is a game-changer. Make it a daily or weekly habit to go through your top-performing posts and invite every single person who reacted. These are your ideal followers, and inviting them personally is the best way to get them to join your community.

Expanding Your Reach: 7 Smart Ways to Find New People to Invite

Beyond your direct friends list and post engagers, you need strategies to get your Page in front of new audiences. Here are seven effective ways to attract potential followers.

1. Share Your Page Content to Your Personal Profile

When you publish a great post on your Page, share it to your personal timeline. Add a personal note like, "I'm really proud of this blog post we just published over on my business page. Check it out!" When your friends see and engage with that shared post, their friends may see it in their own feeds. Any of those new people who react to the post can then be invited to like your Page using the method described above.

2. Actively Participate in Relevant Facebook Groups

Facebook Groups are hubs for niche communities. Find groups where your ideal audience hangs out. Don't just dump links to your Page - that's spam. Instead, provide genuine value. Answer questions, participate in discussions, and establish yourself as a helpful expert. When relevant, you can share a link to a helpful post on your Page. People who find your advice valuable will often click through to your profile and then your Page. Moreover, when people engage with your Group posts, you can invite them to like your Page directly from that post’s reaction list.

3. Link to a Branded Facebook Group

Take the group strategy a step further by creating your own Facebook Group and linking it to your Page. This creates a dedicated space for your most loyal fans to connect. You can promote the group on your Page and vice versa. As new members join your group, you can invite them to also like your main Brand Page to stay updated on official announcements.

4. Cross-Promote with Non-Competing Pages

Partner with other businesses or creators who serve a similar audience but aren't direct competitors. You can agree to give each other a shout-out, share one another's content, or even run a joint giveaway. This is a simple and effective quid pro quo that introduces both of your Pages to a fresh, relevant audience.

5. Tap Into Your Email List

Your email subscribers have already opted in to hear from you, they're prime candidates to become followers. Send a dedicated email asking them to like your Facebook Page. Make sure to tell them why they should. Will they get behind-the-scenes content? Live Q&A sessions? Exclusive deals? Give them a compelling reason. Also, add a "Follow us on Facebook" link to your regular email signature for passive, continuous promotion.

6. Use QR Codes in the Real World

If you have a physical presence - a store, a restaurant, a booth at an event, or even just a business card - use a QR code. Create a QR code that links directly to your Facebook Page. Put it on menus, flyers, posters, product packaging, and receipts. This bridges the gap between your offline and online communities. It's incredibly easy for someone to scan a code with their phone and hit "Like" while they're still physically engaging with your brand.

7. Promote Your Page on Other Social Platforms

Your followers on Instagram, TikTok, LinkedIn, or X may not know you have a Facebook Page. Periodically remind them. You can add your Facebook Page URL to your link-in-bio tool on Instagram or TikTok. You can also run a short "story" campaign encouraging follows, perhaps teasing content that's exclusive to Facebook. Let your audience know where else they can find you and why it’s worth connecting there.

Invitation Best Practices: Quality over Quantity

Simply knowing how to send invites is one thing, doing it effectively is another. Keep these best practices in mind to maximize your results and build a community that lasts.

• Be Selective: An engaged audience of 100 is better than a non-engaged audience of 1,000. Prioritize inviting people who have either shown interest in your content or fit your target audience profile.
• Don't Be a Spammer: Sending invites relentlessly can get you flagged or annoy potential followers. Make inviting post-engagers a regular part of your workflow, but don't badger people with multiple invites or unsolicited DMs.
• Welcome New Followers: When you start getting a steady flow of new followers, post a friendly welcome message once a week. You can also pin a post to the top of your Page that tells new visitors what you're all about and what they can expect from your content.
• Focus on Value: The best invitation of all is consistently posting amazing content. When your content is valuable, helpful, or entertaining, people will naturally like and share it, doing the invitations for you. A strong content strategy is the foundation of all sustainable Page growth.

Final Thoughts

Building a thriving Facebook Page is a marathon, not a sprint. Combining direct invitations to friends and post engagers with a smart, multi-channel promotion strategy provides a solid foundation for sustainable growth. Focus on attracting the right people who will actively engage with your content, and you’ll create a valuable community around your brand.

The strategies here will help you fill your Page with an interested audience, but the journey continues with keeping them engaged. We built Postbase to make that next step simpler. By letting you schedule all your content from a single visual calendar and manage comments from all your platforms in one unified inbox, we help you stay consistent and responsive without the daily scramble. This gives you more time to focus on creating content and building real connections with the new followers you’ve worked so hard to attract.