How to Invite People to Follow a Page on LinkedIn

Building a following for your LinkedIn Company Page can feel like a slow grind, but one of the most effective tools at your disposal is inviting your personal connections to follow it. This article breaks down exactly how to do that, from the step-by-step mechanics of sending invites to smarter strategies that go beyond just clicking the Invite button. We’ll cover how to make the most of your monthly invitation credits and share tips for sustainable, long-term growth.

The Step-by-Step Guide to Inviting Connections

Let's start with the basics. Inviting your 1st-degree connections is a direct way to build an initial audience of people who already know and likely trust you. Here’s how to do it efficiently on both desktop and mobile.

How to Invite on Desktop

The desktop interface gives you the most control and the best filtering options for inviting connections. It's the recommended method for targeted outreach.

1. Go to Your Company Page: From your LinkedIn home feed, look at the left-hand navigation menu. Under your profile picture, you should see your Company Page listed. Click on it. If you manage multiple pages, click the "Me" icon in the top navigation bar, find the "Manage" section, and select your Company Page from the dropdown list.
2. Find the Invitation Tool: Once you're on your Company Page's Admin View, look for a box on the right sidebar titled "Grow your followers." Inside this box, you'll see a button that says "Invite connections." Click it.
3. Filter Your Connections: A new window will pop up showing a list of your 1st-degree connections. Don't just start clicking names randomly! This is where you can be strategic. At the top of this window, click on "All filters." You can now filter your network by:
   • Current companies
   • Locations
   • Industries
   • Schools
4. Select and Send: After applying filters to narrow down your list to relevant people, check the boxes next to the names of the individuals you want to invite. You can also use the search bar to find specific people. Once you've made your selections, click the blue "Invite" button at the bottom of the window.

Your connections will receive a notification in their "My Network" tab letting them know you've invited them to follow your page. It’s a clean, non-intrusive way to reach out.

How to Invite on the LinkedIn Mobile App

You can also send invites on the go using the mobile app, though the filtering options are more limited.

1. Navigate to Your Page: Tap your profile picture in the top left corner of the app. In the menu that appears, your company page should be listed. Tap to open its Admin View.
2. Locate the Invite Function: Scroll down slightly and you should see an "Admin tools" dropdown or similar options. Look for the prompt to "Invite connections."
3. Choose Your Connections: The mobile view will present a list of your connections. You can use the search bar to find specific people or scroll through the list.
4. Send the Invitations: Tap the "Invite" button next to each person's name. Unlike desktop, this is typically done one by one, making it better for inviting just a few specific people quickly.

Understanding LinkedIn's Invitation Credit System

Before you go on an inviting spree, it’s important to understand how LinkedIn's credit system works. You don’t get unlimited invites. This system is designed to prevent spam and encourage thoughtful, targeted invitations.

What Are Page Invitation Credits?

Each month, every administrator of a LinkedIn Company Page receives a shared pool of invitation credits. Historically, this has been around 100 to 250 credits per page, but LinkedIn occasionally adjusts the number. A credit is deducted for every invitation you send.

Here’s the key rule: When a person accepts your invitation to follow the page, you get that credit back. If they ignore or decline the invitation, the credit is gone for the month. This means your goal should never be to send as many invites as possible, it should be to send invites that get accepted.

Strategy for Maximizing Your Credits

Since your credits are refunded upon acceptance, you want the highest acceptance rate possible. This keeps your pool of credits full and allows you to continue inviting new people throughout the month.

• Invite Relevant People First: Use the filters. Start with people who know your company well - current and former colleagues, clients, and partners. They are the most likely to accept immediately, refunding your credits right away.
• Don’t Mass Invite Your Entire Network: Inviting your college roommate who now works in a completely unrelated field is a waste of a credit. Be selective. Think about who would genuinely benefit from your page's content.
• Spread Invites Throughout the Month: Don't use all your credits on the first day. Send out a small, targeted batch of 20-30 invites. Wait a few days, see how many get accepted, and then use your new pool of refunded credits to invite another batch.

Treat your credits like a valuable resource. A targeted invitation to someone in your industry is far more valuable than a hundred generic invites that get ignored.

Smarter Ways to Grow Your LinkedIn Following

The "Invite" button is a powerful tool, but it's just one piece of the puzzle. To build a truly engaged community, you need to think holistically. Here are several other methods to organically attract followers.

Encourage Employee Advocacy

Your team members are your greatest asset. Each of their networks represents a massive, untapped audience. Encourage your colleagues to invite their own relevant connections to follow the Company Page. Page admins can even see which employees are members (but not yet followers) and suggest they follow.

A simple message in your company's Slack or email can work wonders: "Hey team, we're sharing some great insights on our LinkedIn page. If you have a moment, could you please invite a few of your connections who might find it valuable? Here’s how..."

Optimize Your Personal and Team Profiles

Your personal profile is a billboard for your company. Make sure it points people in the right direction.

• Link in Your Headline: Add your Company Page's handle to your personal LinkedIn headline. For example: "Content Manager at Acme Inc. (@acme-inc-company)."
• Link in Your Experience Section: Make sure your current role in your "Experience" section is correctly linked to your Company Page. When people hover over the company logo, they'll see a "Follow" button.
• Ask Your Team to Do the Same: When everyone on your team properly links to the Company Page, you create dozens of entry points for new followers exploring your company's digital footprint.

Tag Your Page in Posts

Whenever you publish a post on your personal profile that relates to your business, be sure to tag your Company Page by typing "@" followed by the page name. This does two things: it creates a clickable link directly to your page and it alerts anyone who sees the post that there's a dedicated page to follow for more information.

Cross-Promote Everywhere

Don't keep your LinkedIn page a secret. Promote its existence across all your marketing channels.

• Email Signatures: Add a clickable LinkedIn icon that links to your page in every employee's email signature.
• Your Website: Place a "Follow us on LinkedIn" button in your website's footer or on your About/Contact page.
• Other Social Media: Occasionally post on X, Facebook, or Instagram encouraging your audience to connect with you on LinkedIn for more professional content.

Engage with Others From Your Page

Your Company Page can do more than just post content - it can also engage. Find relevant industry news or posts from thought leaders and leave insightful comments as your page. When you add value to a conversation, curious professionals will often click on your page name and give you a follow if your profile looks interesting and active.

Create "Follow-Worthy" Content

Ultimately, the single best way to get people to follow you is by creating content they actually want to see. All the invitation strategies in the world won't matter if your page is a barren wasteland of press releases. Post consistently, share valuable insights, ask engaging questions, and create content that solves a problem for your ideal follower. When you do that, people will not only follow but also share your content, bringing in new followers organically.

Final Thoughts

Growing your LinkedIn page is all about being purposeful. Using the invite feature strategically, encouraging your team to participate, and consistently creating great content will always be a more effective formula than simply hoping for an audience to appear. Mix direct invitations with organic promotion, and you'll build an engaged community that cares about what you have to say.

Once you've attracted those followers, the real work begins: managing a consistent content calendar. This is where many businesses get bogged down, jumping between platforms and an endless mess of spreadsheets. At Postbase, we designed a clean, modern SMM platform to fix this chaos. We help you plan all your content in a visual calendar, schedule posts across all your social channels (including LinkedIn, of course), and engage with your new audience - all from one place without any of the clutter. It makes delivering on the promise of your follow-worthy content feel effortless.