How to Introduce Your Business on Instagram

Your first few posts on Instagram set the stage for your entire brand and can be the difference between gaining a follower and getting scrolled past. Knowing exactly what to post can feel overwhelming, but a clear strategy makes all the difference. This guide breaks down exactly how to introduce your business on Instagram, complete with a game plan for your first posts and plenty of real-world examples.

Before Your First Post: Setting Up a Powerful Profile

Before you even think about your grid, your profile needs to do the heavy lifting of explaining who you are and what you do in seconds. Think of it as the friendly host greeting someone at the door - it needs to be clear, inviting, and helpful.

A Powerful Bio is Your Elevator Pitch

You have 150 characters to make an impression. Don't waste them. Your bio should immediately answer three questions for a potential follower:

• Who are you and what do you do?
• Who do you help? (Your ideal customer)
• What should they do next? (Your call-to-action)

Here’s a simple formula:

[What you do / Your category] + [The problem you solve or benefit you offer] + [Call to Action with Link]

A good example for a local bakery:

Artisan sourdough & pastries in sunny San Diego ☀️
Using local grains to make your mornings better.
👇 Order fresh bread for pickup! 👇

A less effective example:

Passionate bakers. Using flour, water, and salt. Est. 2023. Link in bio.

The first one speaks directly to a local customer's desires and tells them exactly what to do. The second is generic and lacks a clear benefit or invitation.

Your Profile Picture: The Face of Your Brand

This is simple: use a clean, high-resolution version of your logo. On Instagram, your profile picture appears as a small circle everywhere, from the feed to comments. It needs to be immediately recognizable, even when tiny. Avoid using a busy photo or one with small text that will be impossible to read.

Choosing a Username: Keep It Simple and Seamless

Your Instagram username (or handle) should be as close to your business name as possible. If "OatlandBakery" is taken, try logical variations like "OatlandBakerySD" or "HelloOatlandBakery". Avoid using complex numbers or underscores that make your username hard to remember and share verbally.

Your First 9 Posts: Creating the "Welcome Mat" Grid

New visitors don't see your posts chronologically, they see your grid first. This means your first nine posts work together as a visual introduction. The goal is to create a grid that, at a glance, tells people exactly what your brand is about. It should feel balanced, aesthetically pleasant, and, most importantly, valuable.

Think of it as setting up different stations at an open house. Each spot tells the visitor something new about who you are. Your first posts should collectively showcase:

• Your Story & Mission: Why you exist.
• Your People: The humans behind the logo.
• Your Process: A peek behind the curtain.
• Your Value: What problem you solve or what benefit you provide.
• Your Products/Services: Showcasing what you actually sell.

To do this right, you need a plan. Don’t just post a picture of your product nine times in a row. Let’s look at the specific types of content you can create for a killer introduction.

Content Ideas & Examples for Your Business Introduction

This is your playbook for crafting those first essential posts. Mix and match these formats to create a grid that feels informative and authentic.

1. The "Hello, We're Here!" Post: Your Origin Story

This is your official launch announcement and your chance to share your brand's "why." Don't just say, "We're open!" Tell the story behind your business. People connect with purpose, not just products.

What to include:

• Your brand mission and what you believe in.
• Who you started this business for.
• A warm welcome to your new community.

Example (Sustainable Clothing Brand):

Visual: A high-quality photo of the founder holding their first designed T-shirt, with sketches and fabric swatches in the background.

Caption: It's finally here! Welcome to Evermore Apparel. For years, we were tired of "fast fashion" that ended up in landfills. We dreamed of creating clothes that were not only timelessly stylish but kind to our planet. Our mission is simple: to make sustainable fashion accessible for everyone. Each piece is crafted from recycled materials, and we can’t wait for you to be a part of this journey. Welcome to the family! ✨ #SustainableFashion #EthicalStyle #BrandIntro

2. The Meet the Team Post: Humanizing Your Brand

People trust people more than they trust logos. Introducing the founder or the team behind the business builds an instant human connection and makes your brand more relatable and trustworthy.

What to include:

• A clear photo or a fun Reel of your team or founder.
• Fun facts, their role, and why they're passionate about what they do.

Example (Digital Marketing Agency):

Visual: A carousel post. The first slide is a team photo. The follow-on slides are individual photos of each team member with a text overlay of their name and role.

Caption: Meet the strategists behind The Growth Lab! We're a small but mighty team obsessed with helping small businesses shine online. Swipe to meet Sarah (our SEO wiz), Tom (the creative director), and Jen (client happiness manager). Ask us anything in the comments! 👇 #MeetTheTeam #DigitalMarketingAgency #SmallBusinessMarketing

3. A Look Behind the Scenes Post: Building Authenticity

Granting your followers a "backstage pass" is an excellent way to build trust and show off the care that goes into your work. This could be you making your product, setting up your workspace, or unboxing new equipment. It makes your business feel real and tangible.

What to include:

• Short videos (Reels are perfect for this) of your process.
• Photos of your creative mess or your tidy workspace.
• A "day in the life" breakdown.

Example (Handmade Jewelry Brand):

Visual: An Instagram Reel showing a sped-up video of a pair of earrings being crafted, from the initial wire bending to the final polishing. Use trending audio.

Caption: Ever wonder how your favorite silver hoops get their shape? ✨ Here's a little peek at the love and process that goes into every single pair. #HandmadeJewelry #BehindTheScenes #ArtistsAtWork

4. Showcasing Your Product/Service in Action: The Value Prop Post

This isn't a static product shot against a white background. This is a post that shows how your product or service solves a problem or makes someone's life better. Focus on the benefits and the outcome, not just the features.

What to include:

• High-quality lifestyle photos or videos of your product being used.
• Testimonials from early customers.
• A clear "before and after."

Example (Meal Prep Service):

Visual: A sharp, colorful photo of a busy professional enjoying a healthy, pre-made lunch at their desk, looking relaxed and happy.

Caption: Take back your lunch hour. 😎 Our mission is to help you eat delicious, healthy food without sacrificing an hour of your workday to meal prep. This week's favorite? Our Lemon Herb Salmon with quinoa and roasted asparagus. Healthy made easy. #MealPrep #HealthyLunch #WorkLunch

5. Your Brand Values Post: Stand For Something

What does your brand stand for beyond making a profit? Is it sustainability, community, craftsmanship, or innovation? A dedicated post about your core values can attract followers who share those beliefs and turn them into loyal advocates.

What to include:

• A text-based graphic with a core value clearly stated.
• A photo that visually represents the value (e.g., photo of your team volunteering for "community").

Example (Pet Supply Company):

Visual: A professionally designed graphic that says "10% of all profits go to local animal shelters." overlaid on a picture of a cute rescue dog.

Caption: Our promise has been the same from day one: help dogs everywhere live happier, healthier lives. That’s why we’re proud to partner with local rescues by donating 10% of every sale to help animals in need. When you shop with Furever Friends, you’re helping make a difference. 🐾 #BrandMission #DogLovers #CommunitySupport

Final Thoughts

Introducing your business on Instagram is your one shot to make a great first impression. By moving beyond just "we are open" and instead focusing on storytelling, educating, and sharing your human side, you build a foundation for a real community. Plan your first few posts to work together as a showcase for your mission, your people, and the value you bring to the table.

Nailing this initial grid setup comes down to thoughtful planning. To make it easier on ourselves and our clients, we mapped out our complete content strategies in a visual calendar. Creating this "welcome mat" becomes so much simpler when you can see your entire first week or month on one screen. With our drag-and-drop calendar, you can design your whole intro grid ahead of time, get it just right, and schedule everything to go live reliably. Check out Postbase if you want a cleaner, faster way to bring your brand to life on social media.