How to Increase Views on Pinterest

Getting more eyeballs on your Pinterest content doesn’t have to feel like a guessing game. By focusing on what Pinterest really is - a visual search engine - you can take clear, deliberate steps to increase your visibility and reach a wider audience. This guide breaks down the actionable strategies you need to boost your views, from optimizing your foundations to creating Pins that people can't help but click and save.

First Things First: Nail Your Pinterest Profile Foundation

Before you even think about individual Pins, your profile needs to act as a clear, inviting storefront for your brand. A well-optimized profile tells both users and the Pinterest algorithm exactly who you are and what kind of value you offer. Neglecting this is like building a house on a shaky foundation - it just won’t hold up.

Switch to a Business Account (It's Free!)

If you're still using a personal account, make the switch to a business account today. The upgrade is free and unlocks the essentials you need to grow, including:

• Pinterest Analytics: See which Pins are performing best, what your audience is saving, and how much traffic you’re driving to your website. You can't improve what you don't measure.
• Rich Pins: Automatically sync information from your website to your Pins, like product pricing, article titles, or recipe ingredients.
• Advertising Capabilities: Even if you don't plan to run ads now, having the option is valuable for future campaigns.

Use Keywords in Your Display Name and Bio

Think about what your ideal follower would type into the Pinterest search bar. Those are your keywords. You need to strategically place them in your Display Name and your account bio. Instead of just your brand name, try a formula like "Your Brand Name | Niche Keywords."

For example, instead of just "The Cozy Home," use:
Display Name: The Cozy Home | DIY Home Decor & Organization Tips
Bio: Helping you create a home you love on a budget. Find easy DIY projects, smart home organization hacks, and inspo for modern rustic decor.

This simple change immediately tells Pinterest what your account is about, making it more likely to show your profile and Pins in relevant searches.

Claim Your Website

Claiming your website connects your site to your Pinterest profile, adding your profile picture to any Pin saved from your site and giving you access to analytics for those Pins. It's a stamp of authenticity that shows Pinterest your content is legitimate and trustworthy, which can give your Pins a slight ranking boost.

Create Relevant, Keyword-Named Boards

Your Pinterest boards are like a library's filing system. Clear, specific categories help both users and the algorithm understand your content. Avoid generic board names like "Cute Stuff" or "My Blog." Instead, use targeted keywords that reflect what people search for.

• Bad Board Name: Food
• Good Board Name: Healthy Weeknight Dinner Recipes

• Bad Board Name: Style
• Good Board Name: Casual Winter Outfit Ideas

Don’t forget to write a keyword-rich description for each board, too! A few descriptive sentences will provide even more context for Pinterest’s search algorithm.

Think Like a Search Engine, Not a Social Network

Here’s the single most important mindset shift you need to make: Pinterest is a visual search engine. People don't come to Pinterest to see what their friends were up to last weekend, they come with a purpose. They are looking for ideas, products, and solutions for the future - what to wear, what to cook, how to renovate their bathroom, or where to go on vacation.

This means that unlike platforms driven by recent activity, content on Pinterest has an incredibly long lifespan. A single Pin can continue to drive views and traffic for months or even years after it's published. The algorithm prioritizes content that is relevant, helpful, and high-quality. Focus on creating valuable, evergreen content and an effective SEO strategy, and you’ll get far more views than you would by just trying to post at the "perfect" time.

How to Create the Perfect, View-Grabbing Pin

Once your profile is set up for success, it's time to focus on the Pins themselves. The design and format of your Pins play a huge part in whether someone stops scrolling and takes a closer look.

Anatomy of a High-Performing Pin

The most successful Pins almost always share a few common traits:

• Vertical Orientation: Your Pins should always be vertical. The ideal aspect ratio is 2:3 (e.g., 1000 x 1500 pixels). This format takes up the most screen real estate on a mobile device, gives you more room for your message, and simply performs better.
• High-Quality Images or Video: Ditch blurry or low-resolution visuals. Your content should be crisp, clear, and visually appealing. Bright and light images tend to outperform dark ones.
• Bold Text Overlay: Don’t assume people will read your Pin’s description. Add a title or a compelling hook directly onto the image itself. Use a large, clean, easy-to-read font that contrasts with the background. Think headlines like "5-Minute Trick for Cleaner Floors" or "What to Wear to a Fall Wedding."
• Tasteful Branding: Add your website URL or a small logo at the bottom of your Pin. It builds brand recognition and can help prevent your content from being stolen without credit.

Lean into Video Pins and Idea Pins

Pinterest is actively promoting video formats, giving them more visibility in the search feed. If you're not using them, you're missing out on a huge opportunity for views.

Video Pins are great for showing a process, a mini-tutorial, or just adding dynamic movement to catch the eye. Think about a quick time-lapse of a craft project, a 30-second recipe demonstration, or a short clip showcasing a product in use. They don’t need to be Hollywood productions, a well-lit video shot on your phone works perfectly.

Idea Pins are multi-page, tappable collections of videos and images that tell a complete story right on Pinterest. They are fantastic for step-by-step guides, lists ("7 Ways to Style a Bookshelf"), or recipes where you can use each page for an ingredient or a step. Because they are designed to keep users on the platform, Pinterest gives them prominent placement.

Mastering Pinterest SEO to Get Discovered

You can create the world's best Pin, but if no one can find it, it won't get any views. This is where Pinterest SEO comes in. It's the practice of optimizing your content to show up when users search for your topics.

Simple Keyword Research on Pinterest

Forget complicated tools. The best place to find keywords is right on Pinterest.

1. Use the Search Bar: Type in a broad topic related to your niche (e.g., "home office"). Pay attention to the auto-complete suggestions that appear. These are a goldmine of what people are actually searching for, like "home office ideas for small spaces."
2. Look at the Keyword Bubbles: After you search, Pinterest will show colorful bubbles below the search bar with related terms (e.g., "on a budget," "organization," "aesthetic"). Click on these to narrow your results and discover even more long-tail keywords.
3. Scroll and Analyze: As you scroll through the search results, look at the titles and descriptions of the top-ranking Pins. Note the recurring words and phrases they use.

Keep a running list of these keywords to use in your Pin creation process.

Write Keyword-Rich Titles and Descriptions

Once you have your Pin ready, it’s time to incorporate those keywords into your title and description.

• Title: Your title should be direct and include your primary keyword. Something like "Genius Small Kitchen Organization Ideas."
• Description: Your description is where you can flesh things out. Write 2-4 natural-sounding sentences that describe what your Pin is about and why someone should care. Weave in your primary and secondary keywords, remembering to write for humans first, algorithm second. For example: "Struggling with a small kitchen? These amazing kitchen organization ideas will help you maximize your space. Find smart solutions for your pantry, cabinets, and countertops, even if you're on a budget. Click through to see all 25 decluttering hacks!"

Use a Few Relevant Hashtags

At the end of your description, add 3-5 relevant and specific hashtags. Unlike Instagram, Pinterest hashtags function more like search categories. Stick to broad, relevant terms related to your Pin's topic. For the kitchen example above, you might use #kitchenorganization #smallkitchen #homehacks.

The Key to Growth? Consistency.

Finally, the secret sauce to winning on Pinterest is consistency. The algorithm rewards creators who consistently publish high-quality, fresh content. A "fresh Pin" is defined as a new image or video that has never been seen on Pinterest before. This means you can't just repin the same graphic over and over.

You can, however, link to the same blog post or product with 5-10 different Pin designs, and Pinterest will view each one as a fresh Pin. This should be the core of your strategy.

Aim to publish at least 1-3 new, fresh Pins per day. This doesn't mean you need to be glued to Pinterest 24/7. Content batching is your friend here. Set aside a few hours once a week to design a batch of Pins and use a scheduling tool to spread them out over the next few days. Maintaining this steady flow of new content is one of the strongest signals you can send to Pinterest that you’re an active contributor worth showing to more users.

Final Thoughts

Increasing your Pinterest views boils down to treating the platform like the visual search engine it is. By building an optimized profile, creating content that solves a problem or offers inspiration, and paying close attention to SEO, you provide exactly what both users and the Pinterest algorithm are looking for. Combine that with a consistent publishing schedule, and you’ll be well on your way to getting more eyes on your content.

Staying consistent is often the hardest part, especially when you're managing Pinterest alongside visually-driven platforms like Instagram and TikTok. We built Postbase to solve this exact headache. Using a single visual calendar, we can plan our Pinterest content alongside our Reels and Shorts to see how everything works together. This approach lets us batch create content once and schedule it across platforms reliably, saving hours and helping us maintain the steady presence that drives growth.