How to Increase Monthly Views on Pinterest

Thinking about growing your presence on Pinterest? You're in the right place. Instead of trying random tactics and hoping for the best, this guide gives you a clear, step-by-step strategy for increasing your monthly views and turning casual browsers into a real audience. We'll cover everything from profile optimization and keyword research to creating standout Pins that get noticed and saved.

First, What Do "Monthly Views" Actually Mean?

Before we go any further, let's clear up a common point of confusion. On Pinterest, "monthly unique viewers" isn't a measure of your website traffic or sales. It’s an impressions metric. It tells you how many people have seen your Pins on their screens within a 30-day period. This includes Pins you've created and Pins from other accounts that you've saved to your boards.

So, why care about it? High monthly views are a strong indicator of brand awareness and reach. The more people who see your Pins, the more chances you have to attract them to your profile, your content, and ultimately, your website. While you should also track more conversion-focused metrics like outbound clicks and saves, a growing monthly view count shows that your content is hitting the mark with the Pinterest algorithm and its users.

Build a Search-Friendly Foundation: Optimizing Your Profile

Your Pinterest profile is the first impression you make. Think of it as your virtual storefront. A messy, incomplete profile doesn't inspire much confidence, but an optimized one tells both users and the Pinterest algorithm exactly who you are and what you offer. Let’s get it right.

1. Choose a Keyword-Rich Profile Name

Don't just use your business name. Include a keyword or two that describes your niche or what you do. Instead of just "The Home Organizer," try "The Home Organizer | Simple Decluttering Tips." This little change instantly makes your profile more discoverable in search results.

2. Write a Bio That Speaks to Your Audience (and the Algorithm)

You have a small space to make a big impact. Your bio should clearly state who you help, what you help them with, and what they can expect from your content. Naturally weave in your main keywords here. Finish it with a clear call-to-action, like inviting people to visit your website or blog for more resources.

3. Claim Your Website

This is non-negotiable. Claiming your website links your Pinterest account to your domain, which accomplishes three important things:

• Your profile picture will appear next to any Pins originating from your site (even ones pinned by other people), driving brand recognition.
• It unlocks access to in-depth Pinterest Analytics for your domain.
• It shows Pinterest you're a legitimate content creator, which can give you a performance boost.

Think Like a Search Engine: Mastering Pinterest SEO

Pinterest is not a traditional social media platform, it’s a visual discovery engine. People come here to find ideas, plan purchases, and get inspired. That means your primary goal is to get your content to show up when they search. Here’s how you do it with solid keyword research.

How to Find the Right Keywords

Pinterest makes it surprisingly easy to figure out what people are searching for. You don't need fancy tools. Just use Pinterest itself.

• The Pinterest Search Bar: Start typing a broad term related to your niche (e.g., "living room decor"). The search bar will instantly suggest a list of popular, more specific search terms people are using, like "living room decor ideas cozy" or "living room decor modern farmhouse." These are your keyword goldmines.
• Colorful Keyword Bubbles: After you search for a term, look right below the search bar. Pinterest shows you colorful bubbles with related keywords. These are another great source for discovering long-tail keywords and understanding user intent. For "living room decor," you might see bubbles like "on a budget," "neutral," or "small space."
• Pinterest Trends Tool: For a more data-driven approach, check out Pinterest Trends. You can see how search volume for a keyword has changed over time, compare different terms, and discover related trending topics. It's perfect for planning seasonal content.

Where to Use Your Keywords

Once you have a list of relevant keywords, you need to place them strategically where they’ll have the most impact.

• Pin Titles: This is prime real estate. Make your Pin titles descriptive, compelling, and built around a strong keyword.
• Pin Descriptions: Write 2-3 sentences explaining what the Pin is about. Incorporate multiple related keywords in a natural, conversational way. Don't just stuff keywords, write for humans first.
• Board Titles & Descriptions: Give your boards clear, keyword-focused titles (e.g., "Healthy Weeknight Dinner Recipes," not "Yummy Stuff"). Then, write a short, keyword-rich description for each board explaining its purpose.
• The Text on Your Pin Image: Pinterest can "read" the text on your images. Using a clear, bold headline on your Pin graphic that includes your target keyword can give your Pin an SEO advantage.

Create Pins People Can't Ignore

Solid SEO gets your Pins seen, but compelling design gets them saved and clicked. Your Pins are competing for attention in a fast-scrolling feed, so they need to stand out. Here's what makes a Pin irresistible.

Start with Striking Visuals

• Always Go Vertical: Pinterest is a vertical platform. Design your Pins using a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). Taller Pins take up more screen space and perform significantly better than horizontal or square images.
• Use High-Quality Images and Videos: Grainy, low-resolution visuals look unprofessional and get ignored. Use crisp, bright photos or clear video footage that grabs attention.
• Add Text Overlays: A clear, bold text overlay acts like a headline, telling people exactly what the Pin is about at a glance. Make it easy to read on a mobile device. Use your brand fonts and colors to build consistency.

Don’t Forget the Trifecta: Standard Pins, Video Pins, and Idea Pins

A healthy Pinterest strategy includes a mix of content formats.

• Standard Pins: The classic format. An image linked to an external URL (like a blog post or product page). These are your primary drivers of website traffic.
• Video Pins: Short videos (typically 15-60 seconds) that auto-play in the feed. They are excellent for telling a quick story, showing a process (like a recipe or a DIY project), or bringing a product to life. They tend to have incredible reach.
• Idea Pins: This is Pinterest’s take on a Stories-style format, allowing you to string together multiple pages of video, images, and text. They don't link outwards (though you can tag products), but they are heavily favored by the algorithm right now and can significantly boost your monthly views and follower count. Use them to provide tips, tutorials, and behind-the-scenes content that keeps your audience on the platform.

Develop a Consistent Pinning Strategy

Pinterest rewards consistency. The algorithm favors creators who are actively adding fresh, valuable content to the platform over those who pin sporadically. Showing up on a regular basis is more important than pinning in massive, infrequent bursts.

Embrace the Power of "Fresh" Pins

In the past, success on Pinterest meant repinning your own content and content from others over and over. That strategy is outdated. Today, Pinterest prioritizes fresh Pins. A fresh Pin is defined by a new image or video that the platform has never seen before. You can link to the same blog post or product page multiple times, but you should do it with a new Pin graphic each time. Creating 3-5 different Pin designs for a single piece of content gives you more chances to see what resonates with your audience and extends the life of that content.

How Often Should You Pin?

There's no single magic number, but a good starting point is to aim for pinning 1–5 new, fresh Pins per day. This signals to Pinterest that you are an active creator without overwhelming your audience. It's more about quality and consistency than pure volume.

Use Pinterest Analytics to Do More of What Works

Don't guess what your audience wants - use data to find out for sure. Pinterest Analytics provides a wealth of information about how your content is performing. Check your analytics at least once a month to get a sense of your progress.

Key things to look for:

• Top Pins: Sort your Pins by impressions, saves, and outbound clicks. What do your most successful Pins have in common? Is it a particular topic, design style, or keyword? Once you identify the pattern, create more content just like it.
• Top Boards: See which of your boards are driving the most engagement. This tells you which topics your audience is most interested in. Make sure you are pinning high-quality, relevant content to these boards consistently.
• Audience Insights: Get to know who you’re reaching. Here you can find demographic data about your audience, including their age, gender, location, and interests. Use this information to tailor your content strategy even further.

By regularly reviewing what's working and what isn't, you can stop wasting time on content that falls flat and double down on the strategies that reliably grow your reach.

Final Thoughts

Increasing your Pinterest monthly views is an achievable goal when you treat the platform like the search engine it is. The foundations are simple: smart keyword research, optimized Pins, engaging visuals, and most importantly, consistency. By focusing on creating valuable content that helps or inspires your target audience, your reach will naturally grow over time.

Staying consistent is often the hardest part, which is why a scheduling tool is a massive help. We designed Postbase to make that part easier with a beautiful visual calendar, so you can plan out your Pins for weeks or even months ahead. By scheduling your fresh Pins in advance, you can maintain a steady stream of content without having to log in and publish manually every day, freeing you up to focus on creating even better content for your brand.