How to Increase Facebook Traffic

Feels like your Facebook posts are shouting into the void? You're not the only one. Getting people to stop scrolling is tough enough, but getting them to actually leave Facebook and visit your website can feel nearly impossible. That's because the algorithm has one goal: keep users on the platform. This guide breaks down practical, no-fluff strategies to not only boost your reach but also turn that hard-earned engagement into real, tangible traffic for your website, blog, or store.

First Things First: Rethink How You Post Links

For years, the #1 rule of social media has been "Share your links!" But on Facebook, that advice can quietly sabotage your reach. Facebook’s algorithm generally prioritizes content that keeps people on Facebook. Posts with external links pointing users away from the platform are often shown to fewer people. While it's not a hard-and-fast rule, it's a trend many marketers have observed and adapted to. So, what’s the fix?

Actionable Strategy: The "First Comment" Method

Instead of placing your link directly in the caption of your post, try this instead:

1. Write your caption as you normally would, creating curiosity and value.
2. End your caption with a simple, clear call-to-action like, "I break it all down in my latest article. You can find the link in the first comment!"
3. Publish the post, then immediately go to the comments and add your link.

This approach allows your post to be treated as "native content" initially (a photo, video, or text post without an external link), which may help its initial reach. Then, your highly engaged audience knows exactly where to go. Experiment with this versus direct link posts and see what your analytics tell you.

Create The Kind of Content That Inevitably Drives Traffic

Before you can ask for a click, you have to earn it. That means focusing on building a presence with content people actually want to see. Your goal is to build so much trust and authority that followers actively seek out your website because they know you provide quality information.

1. Focus on Value, Not Just Selling

The 80/20 rule is a great guideline here: 80% of your content should be valuable, entertaining, or educational for your audience, while only 20% should be directly promotional. People don't come to Facebook to be sold to, they come for connection and information.

• Educational Content: Share “how-to” guides, quick tips, or debunk common myths in your industry. If you’re a personal trainer, post a 30-second video on proper squat form. If you're a finance coach, share a carousel post explaining a common budgeting mistake.
• Behind-the-Scenes: Show the human side of your brand. Share a day in your life, the process of creating a product, or introduce your team. This builds trust a sales pitch never could.
• User-Generated Content (UGC): Share photos or testimonials from happy customers. This provides social proof and builds a sense of community. When someone new sees others succeeding with your brand, they're more likely to visit your site to learn more.

2. Embrace Video - It's Not Optional Anymore

Nothing stops a scroll faster than compelling video. Facebook, like every other platform, gives massive preference to video content, particularly Reels and Live videos. You don’t need a professional production studio, your smartphone is more than enough.

• Reels: Share quick, bite-sized tutorials, trends relevant to your niche, or before-and-after transformations. Since Reels are short-form, they are perfect for sparking curiosity that drives traffic to a more in-depth blog post or product page. Mention "full details on our blog, link in bio" in the video or caption.
• Live Videos: Go live for a Q&A session, an interview with an industry expert, or an interactive workshop. Engagement rates for live video are high, and you can give a verbal call to action to visit your website multiple times during the broadcast.

3. Use High-Quality, Eye-Catching Visuals

Your visuals are the first thing people see. If they’re blurry, generic, or boring, people will scroll right past. Powerful imagery or well-designed graphics are your best tool for earning attention.

• Stop using boring stock photos. Use your own authentic images or customize templates in a tool like Canva to fit your brand colors and fonts.
• Create infographic-style images. Turn a key takeaway from your latest blog post into a shareable graphic. People love digests and easy-to-understand visuals, which makes them want to click to get the full story.

Craft a Call-to-Action (CTA) That Makes People Want to Click

A great post can fall flat without a clear next step. Just saying "click the link" isn't inspiring. Your CTA needs to answer your audience's all-important question: "What's in it for me?"

Go Beyond "Read More"

Your caption should be the appetizer for the full meal on your website. Use storytelling to create a problem, spark curiosity, and present the link as the solution.

Instead of this:

“Here’s our new blog post about gardening. Read it here.”

Try this:

“I spent years trying to keep my lavender plant alive, and it failed every time - until I learned this ONE ridiculously simple trick with the soil. It feels almost like cheating. Want to know what it is? The full scoop is in our new blog post. Link in the comments if you’re tired of sad-looking plants!”

This CTA works because it:

• Is relatable: It connects with a common frustration.
• Creates a curiosity gap: It teases a simple solution without giving it all away.
• Promises a specific outcome: healthier, happier plants.

Use strong, action-oriented verbs. Instead of "look," try "discover." Instead of "see," try "download" or "unlock." Frame the click as a step toward a solution for them.

Be Strategic with When and How You Post

Creating amazing content is half the battle. The other half is ensuring the right people see it at the right time. That comes down to consistency, timing, and community management.

1. Discover Your Best Time to Post (and Be Consistent)

Pop into your Facebook Page’s Insights tab. Under the "Posts" section, you can see a graph showing when your audience is most active online. While posting at these peak times is a good starting point, what matters even more is consistency. Showing up reliably - whether it's three times a week or every single day - trains the algorithm (and your audience) to expect your content. That consistent drumbeat of value is what ultimately builds traffic habits.

2. Spark and Respond to Comments

Facebook’s algorithm loves conversations. When a post gets a lot of comments quickly, Facebook shows it to more people. End your post captions with a question to encourage responses. For example, "What’s your biggest challenge with social media marketing? Let me know below!"

Even more important: respond to every comment. Every reply you make signals to Facebook that your post is fostering community. This extended interaction keeps your post visible longer, increasing the chances for someone to see your CTA and click the link in your bio or comments.

3. Optimize Your Page Itself for Clicks

Don’t neglect the real estate on your actual page. Profile optimization is a one-time setup that drives traffic passively for you.

• Your "About" Section: Make sure your website link is prominent and easy to find here. Your company bio should clearly state what you do and who you help, teeing up a natural visit to your website.
• Pin a High-Value Post: Got a blog post or a product that’s a fan favorite? Pin the Facebook post promoting it to the top of your page. Every person who visits your profile will see it first, giving it evergreen potential to drive traffic.
• Use the Main Button: Customize the blue button at the top of your Facebook Page. Options like "Shop Now," "Learn More," or "Sign Up" are all designed for on-platform traffic generation.

Final Thoughts

Driving traffic from Facebook is less about finding a secret algorithm hack and more about consistently providing value that makes people curious to learn more from you. By creating compelling native content, managing your community with genuine engagement, and being strategic about your CTAs, you build the kind of trust that reliably turns followers into website visitors.

Staying consistent across all these strategies can feel like a full-time job, especially when juggling different content types and planning ahead. That’s precisely why we built Postbase. We found that legacy social media tools were making simple tasks, like scheduling video-first content like Reels or managing a visual content calendar, feel unnecessarily complex. With Postbase, we created a clean, modern SMM platform where posts actually publish, video integration is seamless, and you can plan, schedule, and analyze your content reliably - so you can focus on building your brand instead of fighting your software.