How to Highlight a Post on Facebook for Everyone

You’ve crafted the perfect Facebook post, but how do you make sure it gets the attention it deserves? While Facebook's old Highlight feature is a thing of the past, the goal remains the same: making your most important content stand out. This guide will walk you through the modern, effective methods for highlighting a post for everyone, from pinning it to the top of your page to boosting it with paid ads and using smart organic strategies to grab attention.

What Happened to the “Highlight Post” Feature?

If you’ve been managing a Facebook Page for a while, you might remember a little star icon that allowed you to "Highlight" a post. When you clicked it, the post would expand to span the full width of your Page’s two-column timeline. It was a purely visual trick to make a specific post more prominent than the others around it.

Years ago, Facebook phased out this feature as it transitioned Pages to the single-column timeline you see today. The new layout removed the need for a special visual format, making the original highlighting function obsolete. So, no, you aren't imagining things - the feature did exist, but it's gone for good.

But the need to elevate important content hasn't disappeared. The good news is that Facebook now offers far more powerful and effective ways to achieve the same goal. Instead of just making a post look different, you can now pin it for visibility, promote it for reach, and craft it for organic impact.

The Easiest Method: Pin a Post to Your Profile or Page

The most direct modern equivalent to the old "Highlight" feature is pinning a post. When you pin a post, it stays fixed to the very top of your Page, Profile, or Group feed. It’s the first thing anyone sees when they visit, making it the perfect spot for your most valuable announcement, offer, or piece of content.

How to Pin a Post on a Facebook Page

Pinning a post on your business Page is an essential move for funneling visitor attention exactly where you want it. This could be a link to your latest product, a welcome video, or information about a current promotion.

Here’s how to do it step-by-step:

1. Navigate to your Facebook Page and find the published post you want to feature.
2. Click the three dots (...) in the top-right corner of the post.
3. From the dropdown menu, select "Pin to top of Page."

That's it. The post will immediately jump to the top of your Page's feed and display a small "Pinned Post" label so visitors know it's there for a reason. To unpin it, simply follow the same steps and choose "Unpin from top of Page."

How to Pin a Post on a Personal Profile

You can use the same technique on your personal profile. This is great for drawing attention to a professional achievement, a life update, a fundraiser, or a personal project you’re passionate about. The process is almost identical:

1. Go to your personal Facebook profile and locate the post you want to pin.
2. Click the three dots (...) in the top-right corner of the post.
3. Select "Pin post."

Your chosen post will now live at the top of your personal timeline until you decide to unpin it.

How to Pin a Post (or Announcement) in a Facebook Group

In Facebook Groups, pinning a post works a bit differently and is even more powerful. Instead of just "pinning," you mark a post as an "Announcement." Announcements are collected in a special section at the top of the group, and a group admin can pin one of them to be the very first post everyone sees.

1. As an Admin or Moderator, find the post you want to feature.
2. Click the three dots (...) in the corner of the post.
3. Select "Mark as announcement."
4. The post will move to the "Announcements" section. From there, you can click the three dots again on that post and choose "Pin to top" to fix it in place.

This is extremely useful for posting group rules, welcome messages, or weekly discussion prompts.

Best Practices for Your Pinned Post

• Keep it fresh: A pinned post from two years ago sends a message that your page is inactive. Update it at least monthly or quarterly, depending on your content cycle.
• Aim for value: Pin content that serves a purpose. This could be an introductory video, a link to your most popular blog post, a sign-up form for your newsletter, or a customer testimonial.
• Include a clear call-to-action (CTA): Tell visitors what you want them to do next. "Shop Now," "Learn More," "Sign Up," or "Watch Video" are all great examples.
• Use a great visual: The pinned post is prime real estate. Make sure it has a high-quality video or an eye-catching image that grabs attention.

True Highlighting: Using Boosted Posts and Facebook Ads

Pinning is fantastic for people who are already on your page. But what if you want to highlight a post for everyone, including people who don't follow you yet? This is where paid promotion comes in. Boosting a post is the simplest way to turn an ordinary organic post into an ad seen by thousands.

Think of it this way: Pinning is like putting a poster in your storefront window. Boosting is like buying a billboard on a busy highway.

Step-by-Step Guide to Boosting a Post

Boosting is Facebook's entry-level advertising tool, and it’s right there on your posts. You can get a boost running in just a few minutes.

1. Find Your Post: Go to your Facebook Page and locate the post you want to promote. You’ll see a blue "Boost post" button next to it.
2. Choose a Goal: Facebook will ask what results you'd like from this ad. Do you want more post engagement (likes, comments, shares)? Do you want to get more messages? Or do you want to drive traffic to your website? Choose the objective that aligns with your post's content.
3. Add a Button (Optional): If your goal is to get website visitors or messages, you can add a call-to-action button to your post, such as "Shop Now," "Sign Up," or "Send Message." This makes it very clear what you want users to do.
4. Define Your Audience: This is the most important step. Who should see your post? You can target people based on location, age, gender, and detailed interests (like their hobbies, the pages they follow, or their job titles). You can also create a "Lookalike Audience" to find new people who are similar to your existing followers.
5. Set Your Budget and Duration: Decide how long you want the campaign to run and how much you want to spend in total. Facebook will give you an estimated reach based on your budget. You can spend as little as a few dollars a day.
6. Launch a Boost: After you've confirmed your payment method, click "Boost Post Now," and Facebook will review your ad before sending it live.

Boosting is an incredibly effective way to ensure your best content breaks out of the organic bubble and reaches a wider, more relevant audience.

Organic Strategies to Make Any Post Stand Out

Beyond page features and paid budgets, you can make your posts stand out simply by creating content that the Facebook algorithm and your audience love. A post that performs well organically is, in effect, highlighted by Facebook itself.

1. Create Unskippable Visuals

In a fast-scrolling feed, the visual is the first thing that stops the thumb. Invest in high-quality photos, clear and colorful graphics, or attention-grabbing video content. For video, the first 3-5 seconds are everything. Start with motion and a strong visual hook. Native video, especially short-form content like Reels, often gets preferential treatment in the feed.

2. Write Strong, Engaging Copy

Once the visual has stopped them, the copy has to keep them. Your opening line is your most valuable asset. Start with a question, a surprising statistic, or a relatable problem. Use emojis to add personality and break up text. If you're telling a story, get to the compelling part quickly and use short paragraphs to make your post easy to read on mobile.

3. Spark Conversation and Build Community

The Facebook algorithm rewards engagement. The more likes, comments, and shares a post gets soon after it's published, the more Facebook will show it to other followers. End your posts with a question that encourages replies. When people comment, respond to them! Fostering a two-way conversation signals to Facebook that your content is valuable and worth sharing more widely.

4. Post When Your Audience is Online

You can create the best post in the world, but if you publish it when your audience is sleeping, it won’t get the immediate traction it needs to succeed. Go to your Page Insights >, Posts to see a breakdown of when your followers are most active online. Schedule your most important content to go live during these peak windows to maximize its initial impact.

5. Use All Available Real Estate

Don’t forget about Facebook Stories. After you publish an important post on your feed, tap the "Share" button and select "Share to your story." You can add a sticker like “New Post” or “Tap Here” that links directly back to the post. This serves as a second form of discovery for those who might spend more time tapping through Stories than scrolling the main feed.

Final Thoughts

While the original "Highlight" button may be gone, there are plenty of powerful strategies to make your most important Facebook content stand out. You can pin a post for prime visibility on your page, use boosting to reach a massive and targeted audience, or apply smart organic tactics to create content that naturally earns top billing.

Juggling great visual content, engaging your community, and scheduling posts for the perfect time can feel like a full-time job in itself. At Postbase, we designed our platform to tame that chaos. We help creators and marketers see their entire content strategy in one visual calendar, schedule posts across all platforms with a few clicks, and manage every comment and DM from one centralized inbox. Our goal is to handle the tedious work, so you can focus on creating standout content that connects with your audience.