How to Give Someone Access to an Instagram Business Account

Need to give a team member or freelancer access to your Instagram business account without sharing your password? This guide walks you through the safe and professional ways to grant specific permissions for everything from posting content to running ads, all by using Meta’s built-in tools.

Why You Should Never, Ever Share Your Instagram Password

In the rush to get help with your social media, firing off your login details in a message can seem like the quickest solution. But sharing your primary Instagram password is one of the most significant security risks you can take. Think about it: that single password isn't just a key to your Instagram feed, it's often linked to your personal Facebook profile, your ad accounts, payment methods, and private messages.

Here’s what you risk by sharing your password directly:

• Total loss of control. Someone with your password can change the email address, phone number, and password itself, effectively locking you out of your own account forever. If things go sour with a contractor or team member, you have very little recourse.
• No accountability. If multiple people use the same login, how do you know who published that post with a typo or who sent an unprofessional DM to a customer? You don’t. A shared login is a black hole for accountability.
• A messy offboarding process. When a team member or freelancer’s contract ends, the only way to revoke their access is to change the password and then update it everywhere else you use it - your phone, scheduler apps, and other integrations. It’s a tedious process that’s easy to forget, leaving security gaps wide open.
• Threatened security across platforms. Many people reuse passwords. If your Instagram password is the same as your email or banking password - even a variation of it - you’re putting far more than just your social media presence at risk.

The professional solution is to grant access using role-based permissions. This allows you to give someone the ability to perform specific tasks on your account - like scheduling posts or answering DMs - without ever giving them the keys to the entire kingdom. They log in with their own credentials, and you can revoke their access with a single click.

The Best Method: Granting Access Through Meta Business Suite

The safest, most comprehensive, and Meta-recommended way to grant access to your Instagram account is through the Meta Business Suite. This central dashboard is designed to manage your connected Facebook Page and Instagram Business Account, giving you granular control over who can do what.

Before you start, make sure you meet two requirements:

1. You have an Instagram Business or Creator account. (You can check and switch this in Instagram’s settings under "Account Type and Tools.")
2. Your Instagram account is connected to a Facebook Page you manage. (Check this in Instagram's "Edit Profile" section under "Public business information.")

Once you've confirmed that, you're ready to add your team members.

Step-by-Step Guide To Add A User In Meta Business Suite:

Step 1: Go into your account’s Settings

Navigate to Meta Business Suite and log in with the Facebook profile that manages your business page. In the bottom-left corner of the sidebar, you’ll see a gear icon for "Settings." Click it.

Step 2: Add people to your team

Inside the settings menu, find and select the "People" tab. This is where you see everyone who has access to your business assets. In the top-right corner, click the blue button that says "Add people."

Step 3: Invite the new user

A new window will appear asking for the new user's email address. Type in the email address of the person you want to invite - make sure it’s one they actively use. Then, you'll be prompted to assign their Business account access level.

• Employee access (Recommended): This is the default and safest option. It means they can only work on the specific assets you assign to them. They can't make major changes like adding or removing other people. Always start here.
• Admin access: This gives the user full control over everything, including adding/removing people, deleting the business account, and managing billing information. Only give this level of access to trusted business partners or co-owners.

Choose "Employee access" and click "Next."

Step 4: Assign assets and permissions

This is the most important step. You’ll now see a list of all your business assets - your Facebook Page, Instagram account, ad accounts, and more. This is where you decide exactly what the person can do.

From the first column, check the boxes next to your Facebook Page and your Instagram account. After you select an asset, the corresponding permissions will appear in the right-hand column. Here’s a breakdown of what the Instagram permissions mean in plain English:

Partial Access:

• Content: Let them create, schedule, publish, or delete posts, Reels, and Stories. This is ideal for content creators or copywriters.
• Messages & Comments: Allows them to respond to DMs, comments, and other community engagements. This permission is perfect for a community manager.
• Ads: Lets them create, manage, and delete ads.
• Insights: Grants them view-only access to profile and content performance data. Great for an analyst or a stakeholder who just needs to see how things are going.

You can mix and match these. For example, a social media manager would likely need access to everything: Content, Messages, Ads and Insights.

Full Control:

Below the individual permissions, you'll see a toggle for "Full control." Giving someone Full control grants them every permission available for that asset. For an Instagram account, that means they have all the abilities listed under what somebody can do with "Partial access" as well as the ability to manage other things like product tagging, branded content and more.

Step 5: Send the Invitation

Once you've assigned the appropriate roles, click the "Next," review the settings to make sure they're correct, and then "Send Request." The person will receive an email invitation to join your Business account. Once they accept, they'll be able to access the Instagram account and Page assets you assigned to them using their own Facebook login credentials.

Alternative Method: Using Facebook Page Roles

Before Meta Business Suite became the standard, access was managed through Facebook Page roles. You can still use this method, though it offers less granular control over specific Instagram permissions. This approach works because a connected Instagram Business Account inherits permissions from its linked Facebook Page.

Here’s how it works:

1. Navigate to the Facebook Page connected to your Instagram account.
2. In the left-hand menu, go to "Settings" >, "New Pages Experience" >, "Page Access."
3. Click "Add New" to invite a new user. You can add them via name or email.
4. Assign them a role. Here’s what each role can typically do on the linked Instagram account:
   • Admin: Has full control. Can post content, answer DMs, run ads, see insights, and manage page roles for both the Facebook Page and the Instagram account.
   • Editor: The most common role for a team member. They can post content, send messages, respond to comments, run ads, and view analytics on Instagram.
   • Moderator: Can respond to comments, send DMs, run ads, and view insights. They cannot publish content. Perfect for a dedicated community manager.
   • Advertiser: Can only create and manage ads, and view insights. They cannot post organic content or respond to DMs.
   • Analyst: View-only mode. They can see analytics and performance data but cannot interact with the account in any other way.

While this method is simpler, Meta Business Suite is the preferred and more secure way forward since it allows you to separate permissions more clearly (e.g., someone can post content but not respond to DMs).

Don't Forget Ad Account Access for Marketers

If you're bringing on a freelancer or an agency to run ads, giving them access to your Instagram account is only half the battle. They also need access to your Meta Ad Account to create campaigns and spend your budget.

You can assign this access in the same step as above within Meta Business Suite:

• Go to Settings >, People >, Add people.
• Follow the steps to send the invite.
• In the "Assign Assets" screen, find your Ad Account from the list in the left-hand column and select it.
• Assign a permission level on the right: "Ad account advertiser" is usually a safe choice here, as it lets them launch campaigns and see results. "Ad account admin" gives them control over billing and permissions, so reserve it for trusted managers.
• Send the invite. Now they will be able to run ads using your Instagram profile and billing method.

How to Manage and Revoke Access

Offboarding is just as critical as onboarding. When a team member moves on or a project with a freelancer ends, you need to remove their access immediately. Thanks to the role-based system, this is incredibly simple.

1. Go to your Meta Business Suite >, Settings >, People.
2. Find the person's name in the list.
3. Click the three dots (...) on the far right of their name row.
4. Select "Remove" from the dropdown menu.

That's it. Their access to all assigned assets - your page, Instagram account, and ad account - is immediately and completely revoked. No password changes needed, and no lingering security vulnerabilities.

Final Thoughts

Giving collaborators access to your Instagram Business Account shouldn't involve sharing passwords and compromising your security. By using Meta Business Suite to assign specific, role-based permissions, you create a professional workflow that is secure, scalable, and keeps you in full control.

Once your team is onboarded and has access, the next challenge is managing all their work efficiently. To solve this, we built Postbase as a simple, modern hub for your entire social media workflow. It lets you bring your team into one place to visually plan content on a calendar, manage all your comments and DMs from one inbox, and track performance with clean analytics - turning a complicated process into a smooth, collaborative one.