How to Give Facebook Page Access to Another User

Need to add a team member, freelancer, or a marketing agency to your Facebook Page? Giving another person access is a core task for any growing brand, but navigating Meta's settings can sometimes feel like a moving target. This guide breaks down exactly how to give another user access to your Facebook Page, explaining the different roles and walking you through the right way to manage permissions. We'll cover the step-by-step process for assigning access and share best practices to keep your Page secure as your team grows.

First, Why Would You Share Access to a Facebook Page?

Delegating tasks is a sign of a healthy, scaling business. Manually handling every post, comment, and message isn't sustainable long-term. Sharing access allows you to bring on help without handing over your personal Facebook login credentials - a major security risk you should always avoid.

Common reasons to grant Page access include:

• Hiring a Social Media Manager: A dedicated manager needs access to schedule content, respond to comments, engage with your audience, and analyze performance.
• Collaborating with Your Team: Perhaps a graphic designer needs to upload new brand assets, or a customer service specialist needs to manage inbox messages. Granting specific access lets them do their job without giving them full control.
• Working with a Marketing Agency: An agency will need access to run ad campaigns, check analytics, and manage the Page's day-to-day content strategy on your behalf.
• Bringing on a Business Partner: If you co-own the business, you'll likely want to provide full admin-level permissions so you can both manage all aspects of the Page.

The key takeaway is that you should never share your personal password. Facebook's built-in role management system is the proper, secure way to delegate work. It gives you complete control over who does what and makes it easy to revoke access if a person's role changes.

Understanding Facebook Page Roles and Permissions

Before you start adding people, it's important to understand the different levels of access you can grant. In recent years, Meta has transitioned from "Classic Page Roles" (like Admin, Editor, Moderator) to a new system within the Meta Business Suite. This new system consolidates permissions into two primary categories: Facebook Access and Task Access.

While some older Pages may still show the classic roles, the vast majority now use this modern structure. Here's what each level means:

Facebook Access with Full Control

This is the highest level of permission you can assign and is the equivalent of the old "Admin" role. Someone with full control can do absolutely everything. Seriously, everything.

A user with full control can:

• Create, manage, or delete posts, Stories, and other content.
• Send and respond to messages in the inbox.
• Manage comments and community activity (review, reply, delete).
• Create, manage, and delete ads.
• View all Page Insights (performance analytics).
• Manage Page settings and information.
• Grant access to other people and even remove anyone from the Page, including you.
• Permanently delete the Page.

Because of the power this role holds, you should only give full control to fully trusted individuals, like a business partner or a senior marketing leader within your company. Be extremely cautious when assigning this level of access.

Facebook Access with Partial Control

This category gives others the ability to manage the Page's day-to-day activities without giving them control over a Page's fundamental settings or personnel. It combines the functions of the old "Editor," "Moderator," and "Advertiser" roles into a more flexible permission set.

A user with partial control can be given permission to manage:

• Content: Create, manage, or delete posts, Stories, and other content as the Page.
• Messages: Send messages as the Page in the inbox.
• Community Activity: Review and respond to comments, remove unwanted comments, and remove/ban people from the Page.
• Ads: Create, manage, and delete ads.
• Insights: View Page performance analytics.

You can pick and choose which of these permissions you grant. For example, you could give a community manager access to messages and community activity but not to content creation or ads. This flexibility is perfect for delegating specific responsibilities to different team members or freelancers.

Task Access

Task access is the most limited and secure form of permission. It allows people to work on the Page from other Meta tools, like Business Manager or Ads Manager, without letting them switch into the Page directly on Facebook to post or comment.

This is the ideal option for contractors or specialist agency partners who only need to perform a specific function. For instance, you might use task access to allow an analyst to view Page performance insights or let an ad specialist manage campaigns without giving them any ability to interact with your organic content or community.

How to Give Someone Access to Your Facebook Page (The New Pages Experience)

Ready to add someone? The process is straightforward if you know where to look. Follow these steps to grant access using the current Page experience.

Step 1: Navigate to Your Page Settings

First, make sure you are interacting on Facebook as your Page, not your personal profile. From your Facebook Page, click on your profile picture in the top-right corner and select your Page. Once you're on your Page, click your Page's profile picture in the top-right again, and select Settings & privacy, then click Settings.

Step 2: Go to the "New Pages Experience" Tab

In the left-hand settings menu, click on New Pages Experience. This will open up the main dashboard for managing your Page's permissions and functionality.

Step 3: Select "Page Access" and Add a New Person

Within the New Pages Experience menu, select Page Access. Here, you will see a list of everyone who currently has access to your Page. To add someone new, click the Add New button next to "People with Facebook access."

Step 4: Search for the Person

A popup will appear explaining what it means to grant Facebook access. Click Next. In the search bar, type the name or email address of the person you want to add. Remember, they must have a personal Facebook profile to be added. Select the correct person from the list that appears.

Step 5: Choose the Access Level

On the next screen, you'll define what they can manage. You can grant them access to Content, Messages, Community Activity, Ads, and Insights. For the highest level of trust, you can toggle the option at the bottom that says "Allow this person to have full control." As mentioned earlier, be very careful with this option. Once you've selected the appropriate permissions, click Give Access.

Step 6: Confirm with Your Password and Wait for Acceptance

For security, Facebook will ask you to re-enter your personal password to confirm the action. After you do this, an invitation will be sent to the person. They will receive a notification and must accept the invitation to gain access. The invite will expire in 30 days if not accepted.

Best Practices for Securely Managing Page Access

Granting access is easy, but managing it wisely is vital for your brand's security and reputation. Keep these best practices in mind:

• Follow the Principle of Least Privilege: Always grant the minimum amount of access necessary for someone to do their job. If a team member only needs to respond to comments, don't give them access to create ads or delete content. Avoid handing out "full control" unless absolutely necessary.
• Conduct Regular Audits: At least once a quarter, review everyone who has access to your page under the "Page Access" settings. Remove anyone who no longer works with you, including former employees, interns, or past marketing agencies. Old, unmanaged accounts are a security liability.
• Require Two-Factor Authentication (2FA): The security of your Facebook Page is linked to the security of every personal profile that has access to it. Insist that all users with full control (and ideally everyone) enable two-factor authentication on their personal Facebook accounts. If their account gets compromised, your Page is the next target.
• Use Meta Business Manager for Agencies: If you're working with a marketing agency or a team of freelancers, it's better to grant access to their corporate Meta Business Manager instead of adding individual people. They can request partner access from you using their Business ID. This streamlines management, centralizes billing for ads, and makes offboarding clean and simple - you just remove the partner in a single click.

Final Thoughts

Managing who has access to your Facebook Page doesn't have to be complicated. By understanding the different role types and following a secure, thoughtful process, you can easily collaborate with team members and partners while keeping your digital assets safe. Remember to audit your users regularly and only grant the level of permission required for the task at hand.

Once your team is in place, the real work of managing your social media presence begins. The administrative part is over, but coordinating content, scheduling posts across multiple platforms, and engaging with your community becomes the daily priority. That's where a centralized tool can transform your workflow. While building our own brands, we got frustrated with clunky, unreliable tools that made simple tasks difficult. At Postbase, we built the social media management platform we wished we had - one that's simple, reliable, and designed for today's visual, video-first world. Planning your content in a visual calendar, engaging with all comments and DMs in one unified inbox, and scheduling posts that reliably go live every single time are no longer headaches.