How to Give Access to an Instagram Page

Giving someone access to your Instagram page feels like tossing them the keys to your business. Whether you're onboarding a new social media manager, collaborating with an agency, or bringing in a freelance content creator, how you grant access matters. This guide walks you through the different ways to share access to your Instagram account, moving from the riskiest, old-school methods to the secure, professional standards used today.

First, Let's Talk About the Risky Way: Sharing Your Password

Handing over your username and password is the fastest way to give someone access, but it's also the most dangerous. Think of it as leaving your front door unlocked. It’s convenient for a minute, but it opens you up to a world of problems you don’t need. When you share direct login credentials, you’re giving that person total control over your digital identity, and that’s a big deal.

What Could Go Wrong?

Just sharing your password seems simple enough, but here’s what’s really at stake:

• Complete Account Control: Anyone with your password can do anything you can do. They can change your password and lock you out, delete your content, change your handle, post inappropriate material, or even delete your account entirely.
• Security Breaches: You don't know how secure their computer or network is. If they get a virus or fall for a phishing scam, your account credentials could be stolen, putting your brand reputation and followers at risk.
• Access to Personal Info: If your Instagram is tied to your personal life, that person now has access to your direct messages, close friends lists, and other private information.
• No Accountability: If multiple people have the password and something goes wrong, you have no way of knowing who was responsible. It turns into a messy pointing game with no clear answers.
• Difficult to Revoke Access: The only way to remove their access is to change your password and kick them out of all active sessions. But if they're bitter, they could race you to change the password first and lock you out of your own account.

For a quick, one-off collaboration with a trusted friend, this might seem fine. But for any professional relationship, it’s a practice that should be left in the past. Fortunately, there are much safer and more professional ways to get your team involved.

The Pro-Level Method: Using Meta Business Suite for Granular Control

The best and most secure way to grant access to your Instagram for business purposes is through Meta Business Suite (what you might have known as Facebook Business Manager). It’s a tool designed specifically for this purpose. Instead of giving away your password, you invite people to manage your page with specific roles and permissions. You get complete control over who does what, and you can revoke their access with a single click.

Before you can do this, you need two things in place:

1. Your Instagram account must be a Business or Creator account.
2. Your Instagram account must be connected to a Facebook Page.

If you’ve already got that sorted, you’re ready to go. If not, converting your profile and connecting it takes just a couple of minutes within your Instagram settings.

How to Give Access via Meta Business Suite: A Step-by-Step Guide

Ready to grant access the right way? Follow these simple steps.

1. Go to Meta Business Suite

Navigate to business.facebook.com and select the correct Business Account if you have more than one. If you haven't set one up yet, Meta will prompt you to create one - it's free and essential for running ads or managing multi-person teams.

2. Find the "People" Section

In the left-hand navigation menu, click on "All tools" (the hamburger menu icon). In the expanded menu, look for "Business Settings." Once you're in the settings, you’ll see menu items like "Users," "Accounts," and "Data Sources." Under "Users," click on "People."

3. Invite a New Person to Your Team

At the top of the "People" list, click the blue "Add people" button. A window will pop up asking for the team member's work email address. Enter the email they use for business - this is where their invitation will be sent. It doesn’t have to be the email connected to their personal Facebook account.

4. Assign Business Account Role

Next, you’ll assign them a role. You have a few options, but for most situations, you'll start with "Employee access." If you want to give them control over everything, including adding or removing other people and managing billing, you can select "Admin access," but handle this option carefully. For day-to-day collaborators, "Employee" is perfect. You can get more specific with an advanced option like "Finance analyst," but that’s rarely needed for social media managers.

5. Grant Access to Your Instagram Account

After clicking "Next," you’ll see a list of all your assets - your Facebook Pages, ad accounts, and Instagram accounts. This is where you specify what they can manage.

• Select your Instagram account from the list.
• On the right, a list of permissions will appear. This is the most important part. You get to decide exactly what this person can and cannot do.

Here’s a breakdown of the most common permissions:

• Content: Allows them to publish, edit, or delete posts, Stories, and Reels. This is essential for most content creators and social media managers.
• Messages: Lets them respond to direct messages in your inbox. Perfect for community managers.
• Community Activity: Gives them permission to delete and reply to comments on your posts. Also a must-have for community managers.
• Ads: Enables them to create, manage, and view ads. This is for your media buyers or marketing specialists.
• Insights: Lets them view your account’s performance data and analytics. Great for strategists and marketers who need to report on KPIs.

Choose the permissions that make sense for their role. For an all-in-one social media manager, you’ll probably check all of them. For a content creator, you might just give them "Content" and "Insights." The flexibility is the real benefit here.

6. Send the Invitation

Once you’ve set the permissions, click "Invite." The person will receive an email with a link to join your Business Account. Just like that, they’ll have secure, role-based access to your Instagram account without ever needing your password.

Collaborating with an Agency? Use the "Partner" Method

If you're working with an external agency, marketing firm, or a freelancer who has their own Meta Business Account, there’s an even better method: adding them as a "Partner." This is far more professional and secure than adding their individual employees to your account. It keeps their business separate from yours and allows their internal admin to assign your page to their team members.

The process is similar:

1. Navigate to Business Settings >, Users >, Partners.
2. Click "Add" and choose "Give a partner access to your assets."
3. The partner will need to give you their Business ID. You’ll enter this ID to find them.
4. Once you've selected their business, you'll see the same asset assignment screen as before. Choose your Instagram account and assign them the necessary permissions (Content, Messages, Ads, etc.).

This method solidifies a professional business-to-business relationship and is the industry standard for agency collaborations.

Using Third-Party Tools as a Secure Gateway

Another excellent way to provide access, especially for teams focused on content scheduling and community management, is through a trusted third-party social media management platform. These tools connect to your Instagram account via an official API, acting as a secure middle-man.

Instead of giving teammates access to Instagram directly, you invite them to your team account within the management tool. From there, you can often define their roles - for example, some users might only be able to create draft posts, while others have permission to approve and schedule them.

The perks of this approach include:

• No Direct Instagram Access: Your core Instagram password remains private and secure. All work is done through the tool's interface.
• Workflow Management: Many platforms offer content approval workflows, which avoids accidental posts and gives you editorial oversight.
• Unified Content & Engagement: Team members can manage comments and DMs from one inbox and schedule content across multiple platforms from a single calendar view. This is incredibly efficient for teams.
• Simple Onboarding/Offboarding: Removing a team member from the tool instantly revokes their ability to interact with your Instagram account. It's clean and immediate.

This approach is perfect for growing teams and businesses that want to streamline their social media workflow while keeping security tight. It gives your team the access they need to do their jobs without handing over the master keys to your account.

Final Thoughts

Giving access to your Instagram page doesn’t have to be a security risk. While simply sharing your password is tempting for its speed, the professional and secure methods using Meta Business Suite or a third-party management tool are far better for any serious business. They protect your account, provide clear accountability, and give you fine-tuned control over what each team member can do.

For teams who want a simple, modern way to manage everything, we built Postbase to solve this very problem. It provides a shared space where your whole team can plan, schedule, and engage with Instagram content through a beautiful visual calendar and unified inbox - all without ever having to share passwords directly. It combines secure access with the tools you need to build your brand, letting everyone collaborate effectively while your primary account stays protected.