How to Get Your Company on LinkedIn

Having a LinkedIn Company Page is non-negotiable for any business that wants to build professional credibility, attract top talent, and connect with potential clients. If you've been putting it off because it seems complicated, this guide is for you. We'll walk through a simple, step-by-step process for creating and optimizing your page, building an initial audience, and getting your first pieces of content live.

Why Your Company Needs a LinkedIn Page (Not Just a Profile)

First, let's clear up a common point of confusion: a personal profile is for an individual professional - you. A Company Page is the official presence for your organization. While you use your personal profile to network and build your own reputation, your Company Page acts as the digital headquarters for your brand on the world's largest professional network. It's the difference between a storefront and an employee name tag.

A well-maintained Company Page does several important things for you:

• Builds Credibility: It shows you're a legitimate, active business. When potential clients or partners search for you online, an up-to-date LinkedIn Page signals professionalism.
• Boosts Discoverability: Your page is indexed by search engines, meaning it can show up in Google results for your company's name. It also makes you discoverable within LinkedIn itself when people search for your industry or services.
• Generates Leads: By sharing valuable content, you can attract followers who are genuinely interested in your industry, services, or products, turning your page into a quiet but effective lead generation tool.
• Attracts Talent: A Company Page is essential for recruitment. It offers a glimpse into your company culture, values, and vision, making it a key destination for high-quality candidates researching their next career move.
• Showcases Your Brand Voice: This is your space to carve out your niche, share your industry expertise, and talk about what makes your company unique.

Step-by-Step: Creating Your LinkedIn Company Page

Ready to get started? The process is straightforward, but there are a few prerequisites you need to have in place first. Think of them as collecting your ingredients before you start cooking.

Before You Start: The Prerequisites

To create a Company Page, LinkedIn requires that you meet a few conditions to prevent spam and ensure pages are created by legitimate representatives. Here's what you need:

• A Personal LinkedIn Profile: Your personal profile must be at least seven days old.
• A Strong Profile: Your profile strength must be rated as either "Intermediate" or "All-Star." This just means you've filled out the main sections, like your experience, skills, and a profile photo.
• Several Connections: You can't start with a brand new, empty personal profile. Make sure you have a handful of connections.
• You Must Be a Current Employee: Your position at the company must be listed in the "Experience" section of your personal profile.
• A Company Email Address: You need to have a verified company email address (e.g., yourname@yourcompany.com) associated with your personal LinkedIn account. A generic email like @gmail.com or @yahoo.com won't work.

Once you've got those details in order, you're ready to create the page.

Creating the Page

1. Log into your personal LinkedIn account.
2. Look for the "For Business" icon in the top right corner of your LinkedIn homepage. It looks like a nine-dot grid.
3. From the dropdown menu, find and click on "Create a Company Page +."
4. You'll be asked to choose a page type. In most cases, you'll select "Company." The other options are for specific uses like "Showcase page" (an extension of an existing page for a specific brand or initiative) and "Educational institution."
5. Now, you'll fill in the foundational details of your page:
   • Name: Your official company name.
   • LinkedIn public URL: This will be your page's unique web address (e.g., linkedin.com/company/your-company-name). Make it clean and memorable. LinkedIn will tell you if the name is already taken.
   • Website: Link to your company's main website.
   • Industry: Choose the best fit from the dropdown menu.
   • Organization size &, type: Help people understand your business structure.
6. Upload your company logo. This should be a clear, high-resolution square version. It will appear on your page and next to every post you make.
7. Write your tagline. This is a short, punchy sentence (up to 120 characters) that quickly explains what your company does. Think of it as your elevator pitch.
8. Check the verification box to confirm you are an authorized representative, then click "Create page."

Congratulations! Your page officially exists. But an empty page isn't very useful, so now it's time to bring it to life.

Optimizing Your Page for Maximum Impact: First Impressions Matter

A bare-bones page feels abandoned. Filling out your profile completely is what separates the serious businesses from the hobbyists. LinkedIn has even stated that pages with complete information get 30% more weekly views.

Nail Your Visuals: Logo & Cover Image

Your logo is your profile picture, but your cover image is your billboard. It's the large banner image at the top of your page and the first thing visitors see.

• Logo: It should be 300 x 300 pixels and instantly recognizable. Don't use a logo with lots of small text that becomes illegible.
• Cover Image: The recommended size is 1128 x 191 pixels. Be strategic with this space. You can use it to:
  • Showcase your team or office culture.
  • Highlight a core product or service.
  • Display a brand motto or value proposition.
  • Promote an upcoming event, webinar, or campaign.

A good cover image sets the tone for your whole page, so create one that professionally represents your brand.

Craft a Killer "About Us" Section

This is where you tell your story. You have up to 2,000 characters to explain who you are, what you do, and why it matters. Don't just list what you sell, talk about the problems you solve for your customers.

When writing your "About Us":

• Lead with a strong opening sentence that grabs attention.
• Write for your target audience, using language they understand.
• Naturally incorporate relevant keywords people might use to find a company like yours (e.g., "digital marketing agency for SaaS," "sustainable packaging solutions," "leadership coaching for tech startups").
• Divide it into short, easy-to-read paragraphs.
• End with a call-to-action, directing people to your website, a demo request, or another key resource.

Fill Out *All* the Details

Scroll through your page admin view and fill in every field you can find. This includes your phone number, the year your company was founded, and any specialties. A complete profile looks more trustworthy and gives visitors all the information they might be looking for.

Add Your Custom Button

Right below your company name and tagline, LinkedIn lets you add a custom call-to-action (CTA) button. You can choose from options like "Visit website," "Contact us," "Learn more," "Register," or "Sign up." Select the one that best aligns with what you want visitors to do next. For most businesses starting out, "Visit website" is a safe and effective choice.

Building Your Initial Following: Get the Ball Rolling

Your beautifully optimized page is live, but right now, its only follower is you. Let's change that.

Invite Your Connections

LinkedIn gives page admins monthly credits to invite their personal connections to follow the page. Start with people who know and support your business: colleagues, current and former clients, and business partners. Don't waste your credits on random connections. A small, engaged following is far more valuable than a large, uninterested one.

Promote Your Page Off-Platform

Don't rely on LinkedIn alone to drive followers. Funnel your existing audience to your new page:

• Email Signatures: Add a small LinkedIn icon hyperlinked to your new Company Page to all employee email signatures.
• Company Newsletter: Announce your new page and ask your subscribers to follow you for updates.
• Website: Add the LinkedIn logo alongside your other social icons in your website's header or footer.
• Cross-Promotion: Announce your new LinkedIn page on your other social media channels like X, Instagram, or Facebook.

Encourage Employee Advocacy

This is one of the most powerful organic growth drivers on LinkedIn. Send an internal memo asking all employees to:

1. Add your company as their current place of work on their personal profiles. Make sure they select the correct page!
2. When their profile is properly linked, their name and photo will appear on your Company Page's "People" tab. This not only instantly showcases the people behind your brand but also expands your page's reach to their collective networks.

Your First Posts: Setting the Tone for Your Content

Before you widely promote your page, have a few posts already published. A page with at least five recent, relevant posts feels active and alive. Avoid posting purely promotional content. Great LinkedIn content typically falls into one of four categories.

The Pillars of Great LinkedIn Content

Aim for a mix of posts that:

• Educate: Share how-to guides, industry trends, expert tips, or answer common customer questions. This positions you as an authority.
• Inspire: Post about employee achievements, company milestones, customer success stories, or your brand's mission and values.
• Engage: Ask thoughtful questions to spark discussion, run polls about industry topics, or ask for feedback. Remember to reply to comments!
• Inform: Keep your followers in the loop about product launches, job openings, or important company news.

Ideas for Your First 5 Posts

Not sure where to start? Try these ideas:

1. The "Welcome" Post: Officially announce your page. Tell people what kind of content they can expect and why they should follow you.
2. The Mission/Vision Post: Share a core value or the problem your company was founded to solve. This helps build a deeper connection.
3. The Team Spotlight: Introduce a team member and their role. Putting a face to the brand makes your company more human and relatable.
4. The Value-Driven Post: Share a link to your best-performing blog post, a helpful checklist, or a "quick tip" graphic related to your industry.
5. The Company Culture Post: A behind-the-scenes photo of a team outing, volunteer day, or even just daily life in the office helps attract talent and humanize a brand.

With these posts live, your page is officially open for business and ready to make a great first impression.

Final Thoughts

Setting up your official LinkedIn Company Page is a foundational step in building your brand's professional online presence. By following these steps to create, optimize, and share your page with an initial audience, you create a powerful asset for growing your business, connecting with clients, and attracting new talent.

Once your page is live, the focus shifts to consistently creating and scheduling great content. This is often where the real challenge begins, as managing a content calendar on top of everything else can feel overwhelming. We built Postbase to simplify exactly that. It lets you plan, schedule, and analyze all of your social media content - including for LinkedIn - from one beautiful, visual calendar, so you can keep your new page active without having to juggle yet another responsibility.