How to Get Views on Pinterest

Getting your content seen on Pinterest can feel like a game-changer, but if your pins are gathering more digital dust than views, you're not seeing the platform's true power. Forget hoping for viral luck, getting consistent views is a science. This guide will walk you through the exact strategies - from keyword research to brilliant design and smart scheduling - that will turn Pinterest into a reliable traffic source for your brand or business.

Understand the Pinterest Mindset: It's a Search Engine, Not a Social Network

Before you create a single pin, you need to grasp this one fundamental truth: Pinterest users are here to plan, not to connect. Unlike Instagram or Facebook, where users scroll to see what their friends are up to, people come to Pinterest with intent. They are actively searching for ideas, solutions, and inspiration for their future selves: what to cook for dinner next week, how to decorate their new apartment, or what to wear on their upcoming vacation.

This means your content isn't interrupting their social feed, it’s providing an answer to a question they're already asking. When you shift your mindset from a social media marketer to a visual search engine optimizer, every other strategy falls into place. You start thinking about what your ideal customer is searching for and creating content that becomes their solution, grabbing their attention at the exact moment they need you.

Master Pinterest SEO: The Technical Core of Your Visibility

Just like Google, Pinterest runs on keywords. If you ignore Pinterest SEO, you’re basically whispering in a crowded room. Mastering it means your content will show up in search results not just for days or weeks, but for months and even years to come. Here’s how you get it right.

How to Find the Right Keywords

You don't need expensive tools to find what people are searching for. Pinterest gives you everything you need right in its own search bar. It's time to put on your detective hat.

• Start with the Search Bar Autocomplete: Type a broad term related to your niche into the Pinterest search bar. For example, if you blog about home decor, type "living room." Pinterest will immediately suggest longer, more specific keywords like "living room ideas modern," "living room decor," or "living room organization." These are gold because they are popular, real searches from other users.
• Examine the Colored Bubbles: After you search for a term, look just below the search bar. You'll see colored bubbles with related keywords. A search for "meal prep" might show bubbles for "healthy," "for the week," "lunches," and "vegetarian." Use these to niche down and create content that answers a much more specific need.
• “Spy” on Successful Accounts: Look at other creators in your niche who are getting lots of monthly views. Visit their profiles and look at their board titles and descriptions. Pay attention to the keywords they use in their pin titles. You can easily spot patterns that you can adapt for your own strategy.

Where to Put Your Keywords for Maximum Impact

Once you’ve gathered a list of relevant keywords, you need to place them where the Pinterest algorithm will find them. Think of it as leaving a trail of breadcrumbs so Pinterest knows exactly who to show your content to.

• Your Profile Name & Bio: Just like on other platforms, use your bio to describe what you do and who you help, and naturally include one or two of your most important keywords.
• Pin Titles: This is your prime real estate. Make your title clear, direct, and keyword-rich. Instead of "Yummy Recipe," a better title is "Easy Vegan Lentil Soup Recipe for Cold Nights."
• Pin Descriptions: You have up to 500 characters here, so use them wisely. Write 2-3 natural, helpful sentences that describe what the pin is about. Weave in your primary and a few secondary keywords. Think about what a user would want to know. "This easy vegan lentil soup recipe comes together in under 30 minutes. It's a healthy weeknight dinner idea packed with flavor. Click through for the full list of ingredients and step-by-step instructions!"
• Board Titles & Descriptions: Boards are how you organize your content, and they are fully searchable. Instead of "Food," create niche boards like "Healthy Dinner Recipes," "Vegetarian Meal Prep Ideas," or "30-Minute Meals." Write a keyword-rich description for each board as well.
• Image Alt Text: When you're uploading a new Pin, there's an option for "alt text." This is designed for screen readers but also gives Pinterest another signal about your content. Pop your most important keyword in here.

Create Pins That People Can't Ignore

Pinterest is a visual platform. All the keywords in the world won't help you if your pins don't stand out in a sea of beautiful imagery. Strong design doesn't just look good, it communicates value and encourages clicks.

The Anatomy of a High-Performing Pin

While creativity is always encouraged, successful pins usually share a few key characteristics:

• Stick to Vertical: Pinterest's feed is formatted for vertical images. The ideal aspect ratio is 2:3, typically 1000 x 1500 pixels. A vertical pin takes up more screen space and is far more likely to get noticed than a horizontal one.
• Use High-Quality Photos and Videos: Grainy, dark, or blurry visuals will not cut it. Use clear, bright, high-resolution imagery and video footage. Natural light is your best friend.
• Add a Bold Text Overlay: Don't assume people will read your small pin description. Add a text overlay directly onto your image that serves as a headline. Use a clear, easy-to-read font, and make your headline enticing. "5 Must-Know Budgeting Tips" is much more compelling than just a picture of a piggy bank.
• Brand Your Pins Subtly: Add your website URL or a small logo at the bottom of your pin. This helps with brand recognition and can discourage content theft.

Video Pins: Your Not-So-Secret Weapon

In a feed crowded with static images, a moving video pin is an immediate attention-grabber. Pinterest's algorithm favors video because it keeps users on the platform longer. Video pins don't need to be Hollywood-level productions. They can be simple, looping clips of 5-15 seconds showing your product in action, a quick tutorial sped up, or a slideshow of different images.

Like static pins, your video pins should still be vertical and include a text overlay for context, since many users browse with the sound off. They are phenomenal for telling a short story, showing a process, or doing a quick-reveal that leaves the user wanting more.

Use Templates and Batch Your Work

The thought of creating several fresh pins daily can be daunting. The solution? Templates. Use a tool like Canva to create a handful of branded pin templates. Each time you need to create a new batch of pins, you just need to swap out the background image, copy, and your keywords. This process, often called "batching," allows you to create a week or even a month's worth of pins in just one sitting, saving you hours of repetitive design work.

Develop a Smart Pinning Strategy

Views don't come from a single viral pin, they come from a consistent strategy that signals to Pinterest that you’re a valuable creator. Here’s how to build one that works.

How Often Should You Pin?

Years ago, the mantra was "pin more, more, more," with some experts recommending dozens of repins per day. That advice is officially history. Today, Pinterest prioritizes quality over quantity. The algorithm doesn't care about repinning the same image to ten different boards. What it really wants to see is new, original content.

Instead of hitting an arbitrary daily quota, focus on creating 2-5 fresh pins every day. Consistency is more important than volume. Posting 3 pins a day, every day, is far better than posting 21 pins just once a week.

"Fresh Pins" Are the Name of the Game

So what exactly is a "fresh pin"? It’s simply a new image or video that has never been seen on Pinterest before. You can link a fresh pin to an old blog post or product - that’s totally fine. All that matters is that the pin creative (the image/video file) is new.

Let's say you have a popular blog post about "10 Ways to Style a Bookshelf." You can create dozens of fresh pins for that single post over time. Use different photos of a styled bookshelf, create a short video showcasing one tip, or design a graphic with a different headline from the article. This tells Pinterest that you have a new way to showcase your content, giving it a fresh chance to be seen.

Engage with the Platform and Your Community

While Pinterest is search-focused, there are still ways to use the platform's features to your advantage and give your visibility a boost.

Follow Trends with Pinterest Trends

Don't guess what's popular, use Pinterest's own data to guide your content creation. The free Pinterest Trends tool shows you what millions of people are searching for and when they're searching for it. For example, you might see that searches for "fall porch decor" start spiking in August. This is your cue to create and schedule content on that topic just before the trend hits its peak, riding the wave of user interest.

Final Thoughts

Unlocking views on Pinterest is not about a single magic trick, but about implementing a consistent, user-focused strategy. When you combine strong keyword research with eye-catching designs and a smart pinning schedule, you move from passively hoping for traffic to actively building a content engine that works for you around the clock.

And when you're managing fresh pins alongside your Instagram Reels, TikToks, and YouTube Shorts, keeping everything straight in a spreadsheet is next to impossible. That's why we built Postbase. In our visual calendar, you can see your entire content plan across every platform at a glance. It helps you schedule your pins and videos with ease, spot gaps in your strategy, and ensure you’re showing up consistently without the clutter or stress.