How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Thinking about that blue checkmark next to your TikTok handle? It feels like the ultimate stamp of approval, a signal that you’ve truly arrived. Most people assume verification is only for big-shot celebrities with a mountain of press mentions, but that’s not the whole story. This guide breaks down exactly how to get verified on TikTok by building real influence, even if you don't have a single news article to your name.
Before diving into strategy, it helps to know the official rules of the game. TikTok's verification criteria are designed to confirm that an account is both authentic and notable. While they don't publish a magical follower number or view count, their team looks for a handful of core traits. Think of these as the foundation you need to build on.
According to TikTok, a verified account must be:
The rest of this guide is about one thing: building such undeniable on-platform notability that TikTok’s verification team can’t ignore you, links or no links.
Top creators often get verified before they ever show up in the news. Why? Because they've become famous on TikTok, for TikTok. They’ve proven their value within the app's ecosystem, which is exactly what TikTok wants to reward. Here's how to build that same kind of on-platform authority.
General lifestyle content is noisy and hard to stand out in. Verification often comes faster to creators who establish themselves as an authority in a specific niche. When you're the "go-to person" for a certain topic, your notability skyrockets within that community. Are you the creator who explains complex scientific concepts in 60 seconds? The financial whiz who breaks down the stock market for Gen Z? The artist who only paints with ketchup?
Think about accounts like @jimmyzonadsl, whose entire brand is based on his iconic voice and helping people understand internet options, or @herbofthezodiac who has become a trusted source for herbalism. Their content is laser-focused. This focus makes them memorable and creates a highly engaged, dedicated community that signals to TikTok that their account is providing unique value.
Actionable Advice:
Follower count matters, but not as much as you think. A follower you tricked into clicking "Follow" with a generic video isn't valuable. An engaged fan who comments, saves, and shares your content is worth a hundred passive followers. The TikTok algorithm pays very close attention to user engagement signals, and consistent, jaw-dropping engagement is one of the strongest indicators of notability a creator can have.
High engagement signals that your content is resonating deeply, and TikTok rewards creators who keep users on the app longer.
Don't just chase likes. Focus on the engagement trifecta:
Most importantly, prove you can do it more than once. One viral video could be luck. A viral streak shows you've cracked the code and built a sustainable formula for creating popular content - making your account a valuable asset to the platform.
Becoming an integral part of the TikTok community involves more than just posting. It’s about being seen and celebrated by the platform and its users. The more you're amplified within the ecosystem, the stronger your case for verification becomes.
"Without links" doesn't mean without an online presence. While newspaper articles are one form of proof, being verified on another major social platform is a loud and clear signal that you are a notable public figure. It shows TikTok that other platforms have already done the diligence and recognized your authenticity and influence.
If you're verified on Instagram, YouTube, or X (formerly Twitter), your chances on TikTok increase dramatically. It corroborates your identity and proves you're a legitimate creator with a cross-platform following.
Steps to leverage this:
Once you’ve put in the work building your presence, you need to make sure your account itself is polished and sending all the right signals. Think of this as getting your house in order before a very important guest arrives.
A half-finished profile looks unprofessional and can be a red flag. Go through and complete every section:
This cannot be overstated. You can have millions of followers and viral videos, but if your account has a history of community guideline violations, your chances of verification are slim to none. TikTok wants to verify its best citizens - the creators who contribute positively to the platform's culture.
Avoid any remotely shady tactics. Buying followers or likes is easy for TikTok's systems to detect and will instantly disqualify you. Focus on 100% organic, authentic growth.
Once you feel your on-platform notability is strong and your account is in perfect shape, you may see the option to apply for verification directly in the app. Not everyone has this option, as TikTok rolls it out gradually.
If you have it, the process is simple:
The form may still ask for media links, but if you don't have them, don't worry. If your on-platform or cross-platform influence is strong enough, the review team will see it. If you don't have the option to apply, the best thing you can do is keep creating, growing, and building the momentum described above. The option often appears once an account hits certain internal (and invisible) metrics for growth and engagement.
Getting verified on TikTok without press links is absolutely possible, it just shifts the focus inward. The strategy is to build such undeniable influence through consistent, high-engagement content and niche authority that your value is self-evident right there on the platform.
Building that kind of content momentum takes incredible consistency, especially when you're managing TikTok alongside other platforms. When we built Postbase, one of our main goals was to simplify the hustle of being everywhere at once. Our visual content calendar makes it easy to plan your video strategy, you can schedule high-quality videos without the usual headaches, and our unified inbox pulls all your comments into one place so you can foster that community without missing a beat. It's built for multitasking creators who live on modern platforms like TikTok, letting you focus on creating, not just managing.
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