How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

While you can’t get that coveted blue check on TikTok during a coffee break, you can kickstart the official review process in under five minutes once your account meets the necessary criteria. This guide will walk you through exactly what TikTok looks for, how to apply step-by-step, and most importantly, the strategies you need to build an account that’s truly verification-worthy.
That little blue checkmark next to a username is more than just a digital status symbol. On TikTok, verification is primarily about confirming authenticity and notability. It's the platform's way of telling users, "Yes, this account genuinely belongs to the person, brand, or organization it represents." It helps protect prominent figures from impersonation and gives followers confidence that they’re interacting with the real deal.
Many creators don't realize there isn't just one way to get that blue check. TikTok uses two primary methods to verify accounts, one that’s proactive on their part, and another that requires you to take action.
This is the most straightforward (and least controllable) way to get verified. TikTok's team actively looks for and verifies A-list celebrities, globally-recognized brands, and prominent public figures who are at high risk of being impersonated. If you are Tom Holland or Nike joining the platform for the first time, you will likely be verified automatically as soon as your account is confirmed by your official representatives. There is no application needed, TikTok simply bestows the checkmark to protect the user and the platform’s integrity.
This is the path most creators, public figures, and growing brands will take. TikTok has a formal application process where eligible users can request to be verified. This involves submitting proof of identity and demonstrating the account's notability through evidence like credible media coverage. The "5-minute" part of this guide refers to this application process, which is quick to complete once you’ve gathered the necessary materials.
Before you run to hit the apply button, you need to be sure your account meets TikTok’s minimum requirements. The verification team reviews each request against a clear set of criteria. Make sure your account ticks all these boxes.
This is the biggest hurdle for most applicants. Your account must be featured in multiple, credible news sources. This tells TikTok that you are a public figure and that people are talking about you outside of the TikTok ecosystem.
So, what counts as a "credible news source?"
Crucially, paid or sponsored content does not count. Press releases, sponsored brand posts, mentions on social media, or features in your own company's blog are not considered independent, credible press by TikTok's review team. They want to see organic, editorial media coverage earned through your accomplishments, expertise, or notable creative work.
Once you’re confident your profile meets the criteria, the application itself is incredibly fast. Just follow these steps on your mobile device:
There's no public timeline for a response, and if your request is denied, you can re-apply after 30 days. Don’t get discouraged, instead, use that time to strengthen your case and collect more media mentions.
Meeting the eligibility criteria is one thing, but building a brand that truly earns verification requires smart strategy. Here's how to position yourself for success.
Instead of trying to be everything to everyone, dominate a specific corner of TikTok. Whether you're a neuroscientist breaking down complex topics, a chef who only bakes sourdough, or a gamer specializing in retro RPGs, owning a niche makes you memorable. Brands get built on specific expertise. This makes it much easier for both audiences and journalists to understand what you're known for, which directly leads to better press opportunities.
Treat your TikTok profile like a flagship TV show, not a random collection of clips. A predictable posting schedule builds anticipation and loyalty. More importantly, create reliably good content. That means paying attention to:
Waiting for media attention is not a strategy. You have to create it. Think about what unique expertise you have to offer journalists.
A strong brand isn't confined to a single platform. TikTok’s verification team wants to see that your influence is legitimate and widespread. Get verified on Instagram, X (formerly Twitter), or start a YouTube channel around your niche. When your various profiles are cross-linked and consistently branded, it paints a picture of a serious public figure who warrants verification. A multi-platform presence makes you a much more compelling candidate.
While the actual application may only take five minutes, achieving TikTok verification is the direct result of building a notable, authentic, and credible brand over time. By focusing on creating exceptional content for a specific community, generating genuine media attention, and building a professional presence, you don't just increase your chances of getting a blue check - you build a lasting brand that holds value far beyond any platform icon.
Sustaining the level of consistent, high-quality content that leads to organic growth and verification is a mission in itself. When we were running marketing teams and building our own brands, we saw how tools built for the old text-based internet struggled to keep up with the demands of short-form video. That's why we created Postbase. We needed a simple way to plan our Reels, TikToks, and Shorts in a visual calendar, and a reliable scheduler that we could trust to get our videos published on time, every time, without compression issues. Staying organized and consistent is half the battle, and having a tool built for today's video-first internet can make all the difference.
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